Find out about the introduction of generic top level domains and the potential effect on the internet. Presented by Adrian Kinderis, CEO AusRegistry International during iStrategy Sydney 2010.
27. Adrian Kinderis
• CEO and Founder of AusRegistry International
(.au, .ae, .qa Registry)
• GNSO Council representative at ICANN (internet
policy body)
• Served on new gTLD Working Group that
provided recommendations for their
implementation
43. “With the adoption of the new gTLD system, which enables the
direct utilization of the Canon brand, Canon hopes to globally
integrate open communication policies that are intuitive and
easier to remember compared with existing domain names
such as "canon.com."
Source: http://www.canon.com/news/2010/mar16e.html
Massive growth in the Internet
The system that drives internet navigation has not.
The DNS hasn’t kept up.
.com - a population of 90 million.
Much like an Over-Crowded Coastline….Nowhere to turn other than building upon each other, reducing space, choice and the opportunity to do things differently.
Limiting accessibility and usability of the internet…
Change is the only opportunity to cut through.
Beyond .com
The internet is changing to allow visionaries to build new real-estate…Create new opportunity and move away from the norm.
New domain spaces can be created….New Opportunities are born.
Just like those visionaries who “build a new waterfront” when they ran out of space in Dubai.
Those willing to innovate will now be able to think beyond .com.
Mitch will provide a new graphic...
A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever.
The internet as we know it will be navigated in a very, very different way to what it is today.
Succint and memorable Top Level Domain Names for the next generation of web user.
Brands and Corporates
Consistent Domain Name Structure
Regional Focus – Dealers and Key Geographic Reat
Product focus –x5
Loyalty – my.bmw
Etc
Creating a unique online identity for specific regions – forever
Providing memorable and succint domain names relevant to a geogoraphic region.
Mitch to lay these out…
What’s the next .com?
The internet will be sliced into various industries, trends and lifestyle choices.
.com generates 600 million US annually…Even one per cent of that market is a business opportunity well worth pursuing.
Mitch will provide a new graphic...
A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever.
The internet as we know it will be navigated in a very, very different way to what it is today.
Succint and memorable Top Level Domain Names for the next generation of web user.
The DNS is catching up.
Massive growth in the Internet
The system that drives internet navigation has not.
The DNS hasn’t kept up.