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Adrian Kinderis
Chief Executive Officer
AusRegistry International
www.ausregistry.com
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
The way we navigate our way
through the internet today will
be very different to tomorrow
Rules of Digital Marketing…
Engagement, Recall, Action.
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
The obvious choice is through
Domain Names…
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
Internet Evolution
Domain Names
It’s all about to change…
Finally, after 25 years…
domain names are about to
evolve.
Creating a new frontier of
digital real estate.
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
Adrian Kinderis
• CEO and Founder of AusRegistry International
(.au, .ae, .qa Registry)
• GNSO Council representative at ICANN (internet
policy body)
• Served on new gTLD Working Group that
provided recommendations for their
implementation
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
.ausregistry.comwww
Domain Name
.comwww.ausregistry
gTLD
…mn .aewww.ausregistry
ccTLD
New Generic Top-Level Domains
Beyond.com
Who?
Why? Competition, Choice, Freedom
What? Secure a Slice of Internet Real Estate
When? May 30th 2011
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
x5.bmw.bmw
Brands
dealers.bmw
tourism.sydney
Geographic
icebergs.sydney.sydney
Generic Words
.web
.sport
.film.shop
.food
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
Internationalised Domain Names
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
Brands…
“With the adoption of the new gTLD system, which enables the
direct utilization of the Canon brand, Canon hopes to globally
integrate open communication policies that are intuitive and
easier to remember compared with existing domain names
such as "canon.com."
Source: http://www.canon.com/news/2010/mar16e.html
The Benefits…
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
The Internet is Changing…
To deliver greater relevance,
greater choice, greater
control…greater recall.
Internet Evolution
Domain Names
An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010
Questions?
Adrian Kinderis
Chief Executive Officer
AusRegistry International
www.ausregistry.com
Twitter: @adriankinderis

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An Internet Revolution | Adrian Kinderis, AusRegistry International | iStrategy Sydney 2010

Notas del editor

  1. New front page to be created.
  2. Massive growth in the Internet The system that drives internet navigation has not. The DNS hasn’t kept up.
  3. .com - a population of 90 million. Much like an Over-Crowded Coastline….Nowhere to turn other than building upon each other, reducing space, choice and the opportunity to do things differently. Limiting accessibility and usability of the internet… Change is the only opportunity to cut through.
  4. Beyond .com The internet is changing to allow visionaries to build new real-estate…Create new opportunity and move away from the norm. New domain spaces can be created….New Opportunities are born. Just like those visionaries who “build a new waterfront” when they ran out of space in Dubai. Those willing to innovate will now be able to think beyond .com.
  5. Mitch will provide a new graphic... A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever. The internet as we know it will be navigated in a very, very different way to what it is today. Succint and memorable Top Level Domain Names for the next generation of web user.
  6. Brands and Corporates Consistent Domain Name Structure Regional Focus – Dealers and Key Geographic Reat Product focus –x5 Loyalty – my.bmw Etc
  7. Creating a unique online identity for specific regions – forever Providing memorable and succint domain names relevant to a geogoraphic region.
  8. Mitch to lay these out… What’s the next .com? The internet will be sliced into various industries, trends and lifestyle choices. .com generates 600 million US annually…Even one per cent of that market is a business opportunity well worth pursuing.
  9. Mitch will provide a new graphic... A new world of internet innovation an opportunity for brands, geographic locations and generic words to become a part of internet real-estate, forever. The internet as we know it will be navigated in a very, very different way to what it is today. Succint and memorable Top Level Domain Names for the next generation of web user.
  10. The DNS is catching up.
  11. Massive growth in the Internet The system that drives internet navigation has not. The DNS hasn’t kept up.
  12. The DNS is catching up.
  13. Throw it open and allow for questions.