Garth Holsinger (Klout) slides for iStrategy london 2012

1. The New Influencer
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4. Easy Prediction
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6. The New Influencer: Virgin America and Travel
Influencers
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9. What Brands Can Do Right Now to Leverage
Influencers?
1. Hire a community manager - get intimate
2. Tap existing brand communities - identify
influencers
3. Understand the tools: Klout, Trender, Social
Flow...
4. Build influencer visualisations - celebrate your
advocates
5. Engage and reward - add an influence layer to all
existing marketing efforts: content, events,
promotions, CRM, loyalty...
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10. Build Visualisations: Conan
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11. Five Tactics That Are Not Widely Used
1. Engage on twitter during ANY campaign launch
2. Empower influencers/ advocates to share
3. Simple recognition is powerful
4. Support influencer lists
5. Have at least one in-house developer
6. Build everything with sharing in mind
Best Brand Example: Red Bull
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12. Leveraging influencers:
questions
@garthworking
garth@workingmandigital.com
Wednesday, May 23, 2012