Cross-Channel Marketing in a Customer-Centric World Asif Khan, Moderator, Founder & President of the Location-Based Marketing Association It is rare these days that a successful marketing campaign uses a single channel. Indeed, recent research shows integrating display, social and mobile with email and web programs as part of an overall cross-channel marketing strategy has a strong impact on sales conversions and return on investment. The advent of mobile, social and other new consumer channels have irrevocably changed audience perceptions, expectations and behaviours – forcing companies to re-evaluate their approaches to cross-channel marketing as a result. This panel will examine how firms are tackling cross-channel marketing in a customer-centric world. Key takeaways: • How do you successfully blend offline and online experiences? • What is the value of a 360-degree view of the customer – and more importantly, how do you achieve it? • The importance of the customer experience in seamless branding across channels, delighting the customer, and being where the customer is

1. Cross Channel Marketing
Presented by: @AsifRKhan
#TheLBMA

2. The Location Based Marketing Association is an international, not-for-profit
group dedicated to fostering research, education and collaborative innovation
at the intersection of people, places and media.
We live at the intersection of:
PEOPLE, PLACES & MEDIA
Formed in 2010, 550+ members with chapters in:
Toronto, Montreal, New York, San Francisco, Atlanta
Amsterdam, London, Singapore

3. The challenge for marketers

4. The Data Reflects This

5. 1. Payments + Augmented Reality

6. 2.Taking The Store To The People

9. 5. Connect Media Together

11. The Best Panel Ever
ASIF R. KHAN – THE LBMA
@AsifRKhan
LINDA CRONIN – COCA COLA
@LinCronin
SHELAGH STONEHAM - ROGERS
@RogersShelagh
CAMERON WYKES – BABYROBOT & KBS+P
@CameronWykes
DOUG WOOLRIDGE - ADCENTRICITY
@DougWoolridge