Find out why B2B online marketing is not so different to B2C online marketing. Presented by Jeff Clark, MD of ANZ during iStrategy Sydney 2010.

1. B2B online marketing not so
different to B2C online marketing
Together we can grow

2. Introductions
• Jeff Clark – Managing Director ANZ
@engagemarketing
• Kerry Bridge – Head of Digital Media
Communications, EMEA & Global Public Sector
@kerryatdell
• Robyn Lewis – CEO and Founder, Visitvineyards.com
@visitvineyards
• Thomas Marzano – Creative Director Online
Communications, Phillips Design
@thomasmarzano

3. Exploration
• Consumer and a B2B buyer
• Differences & similarities of B2B & B2B marketing
• What platforms and channels
• What’s the sales funnel look like and why
• Nurturing

4. Take away’s
1. Why genuine conversations are important
2. Small or large you can make it work
3. Be and stay relevant
...... + some examples

5. WHO AM I?

6. Who am I?

7. Who am I?

8. Who am I?

9. Who am I?

10. Who am I?

11. What type of marketer are you
B2C B2B
Marketers Marketers
Or both?

12. Platforms/Channels

13. Channels and Challenges

14. Sales Funnel

15. Sales Funnel

16. Plugging the Leaky Funnel

17. Nurture not Nature

18. Nurture not Nature

19. Discussion
• Questions
• Thoughts
• Business challenges

20. Thank You & Take aways
1. Why genuine conversations are important
2. Small or large you can make it work
3. Be and stay relevant