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How Digital Marketing is Changing the E-Commerce SpaceLee Hawksleylhawksley@exacttarget.com
Addressable Voice Mobile Email SMS + MMS IM  Email Direct Mail Telephone Media [R]evolution Mobile Email SMS IM Email Direct Mail Telephone IM Email Direct Mail Telephone IM Email Direct Mail Telephone Direct Mail Telephone <1990 1990s 1999 2000s 2011 TV Radio Print Display TV Radio Print Display Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web Behavioral Social Media Ads Virtual Worlds Widgets QR Codes
is the new black.
Why data matters in ecommerce
Where are your customers?
Forecast for Global Ecommerce Growth
How are marketers investing in digital?
  Find them.     Know them.    Love them. Empower them.

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Lee Hawksley, Exact Target - 'Digital & E-Commerce'

  • 1.
  • 2. How Digital Marketing is Changing the E-Commerce SpaceLee Hawksleylhawksley@exacttarget.com
  • 3.
  • 4. Addressable Voice Mobile Email SMS + MMS IM Email Direct Mail Telephone Media [R]evolution Mobile Email SMS IM Email Direct Mail Telephone IM Email Direct Mail Telephone IM Email Direct Mail Telephone Direct Mail Telephone <1990 1990s 1999 2000s 2011 TV Radio Print Display TV Radio Print Display Website Search Online Display TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Webinars Affiliate Marketing TV Radio Print Display Website Search Online Display Paid Search Landing Pages Microsites Online Video Affiliate Marketing Webinars Blogs RSS Podcasts Wikis Social Networks Mobile Web Behavioral Social Media Ads Virtual Worlds Widgets QR Codes
  • 5. is the new black.
  • 6. Why data matters in ecommerce
  • 7.
  • 8.
  • 9.
  • 10. Where are your customers?
  • 11.
  • 12. Forecast for Global Ecommerce Growth
  • 13. How are marketers investing in digital?
  • 14. Find them. Know them. Love them. Empower them.