2. iStrategy Conference
Cause and Effect: How Fairfax Media Embraced the Move to
Digital and Changed its Business Model for the Better
February 2012

3. Australia’s most diversified media company
434 publications, 284 websites, 15 radio stations and 24 printing centres
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4. At the core of our strategy is the distribution of our journalism across
converging multi-platforms, and the aggregation and monetisation of
audiences via multiple revenue streams
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5. We have already moved from a legacy media company, to a highly
diversified digital media company
Press / Mags Online Smartphones Tablets
Platforms:
7 million+ people ~300k + Ubs ~600k+ iPad
Audiences: 2 million+ readers in
accessing websites every ~ 2m apps app
print and magazine
month downloads
titles
Brands:
Key Digital 6.7million+ digital consumers generating 400m page impressions, 8b ad impressions
Metrics:

6. While the mix of our audience by platform continues to change, our
total reach and effectiveness as a media company continues to grow
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7. Over 2 million apps downloaded and counting....

8. Video has been a particular focus in recent years, and today we
are one of Australia’s largest online video publishers
Short-Form Video Clips Viewed
140,000,000
125m
120,000,000
100,000,000
80,000,000
60,000,000
40,000,000
20,000,000
-
2006 2007 2008 2009 2010 2011
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9. Today we are one of very few companies who can reach their audience
right through the day
Engagement Throughout The Weekday
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10. Each month, our brands reach 3million+ consumers across print, online and
mobile, producing over 1million transactions
Print Online Smartphones Tablets
Platforms:
2 million readers in 3 million+ people 900k+ iPhone 90k+ iPad
Audiences: the SMH and The Age accessing Marketplaces app downloads / app
each week websites every month Web app users downloads
Services: Listings Display advertising Data Digital Transactions
Brands:
Key Metrics: 3million+ consumers generating 350m page impressions, 100m searches, 1m+
transactions

11. Our early investment in digital enabled us to build a substantial digital
business. But the journey has just begun
 We invested early in people and capabilities to build a digital business and
structurally separated this business from the core.
 This enabled us to build new audiences, capabilities and revenue streams.
 But it was not without it’s challenges.
 Now digital has “grown up” We are now a truly integrated media company
with one management team across all platforms.
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