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Phone-based information services for farmers IAALD 2010 Sharbendu Banerjee & Phil Abrahams, CABI
Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
India telecom market ,[object Object],[object Object],[object Object],[object Object],Tele-density % growth
Extension Agents of 21 st  Century with thanks to: let’s go mobile
IFFCO Kissan Sanchar Ltd and CABI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Science backstopping ,[object Object],Database Products, Research Findings & Diagnostics (CABI) Q & A Custom Search  Expert Referral FAQ  Bulletins Pest & Disease Alerts Good Agriculture Practice Customized Contents Factsheet Field Guide Farmers’ Booklet Calendars Quality Tools Q&A Protocol Q&A Audit Impact Study Farmers’ Helpline (IKSL) Farmers subscribed to IKSL Service
Proactive messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Schematic The Advisor documents the solution into FAQ database The Hotline Advisor documents the query and prepares answer  Query goes  to an expert If answer is readily not available  Answers Query Advisor Farmer  raises a query through phone Generic Info from Mobile Operator: Name Geog. Location Date/Time Specific Info taken during call: Type of problem Crop/Season/ Soil/Land Holding  Searches the FAQ database for answers Expert provides solution  Back stopping service from CABI
Sample recommendation
Sample success Name of farmer Shivashankar District Chamarajanagara Phone No. XXXXXXXXXX Crop/Category Coconut & animal husbandry Details Owns coconut orchard with 40 trees. Rears 35 sheep &  5 cows. Used [IKSL] “green sim” card for 8m; 75% of  the messages are useful  - Mite attack on trees  - >Rps25k on pesticides but no solution  - Adopted voice message advice  (Integrated fertilizer application with potash application to   root zone) - Plants recovering - Has also adopted balanced feed advice ( Soaked maize, broken grain feeding to increase milk yield)  - Milk yield increased from 2.0 to 3.5 ltrs/day/cow  - He said that because he gave sheep vaccination at right  time, his sheep are healthier & sold for 15% more
IKSL Factsheet ,[object Object]
Thank you. For questions, contact ,[object Object],[object Object],[object Object],[object Object]

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Phone-based information services for farmers

  • 1. Phone-based information services for farmers IAALD 2010 Sharbendu Banerjee & Phil Abrahams, CABI
  • 2.
  • 3.
  • 4. Extension Agents of 21 st Century with thanks to: let’s go mobile
  • 5.
  • 6.
  • 7.
  • 8. Schematic The Advisor documents the solution into FAQ database The Hotline Advisor documents the query and prepares answer Query goes to an expert If answer is readily not available Answers Query Advisor Farmer raises a query through phone Generic Info from Mobile Operator: Name Geog. Location Date/Time Specific Info taken during call: Type of problem Crop/Season/ Soil/Land Holding Searches the FAQ database for answers Expert provides solution Back stopping service from CABI
  • 10. Sample success Name of farmer Shivashankar District Chamarajanagara Phone No. XXXXXXXXXX Crop/Category Coconut & animal husbandry Details Owns coconut orchard with 40 trees. Rears 35 sheep & 5 cows. Used [IKSL] “green sim” card for 8m; 75% of the messages are useful - Mite attack on trees - >Rps25k on pesticides but no solution - Adopted voice message advice (Integrated fertilizer application with potash application to root zone) - Plants recovering - Has also adopted balanced feed advice ( Soaked maize, broken grain feeding to increase milk yield) - Milk yield increased from 2.0 to 3.5 ltrs/day/cow - He said that because he gave sheep vaccination at right time, his sheep are healthier & sold for 15% more
  • 11.
  • 12.

Notas del editor

  1. the FAO estimated the number of hungry people at 973 million in 2008. MDG goal half the number of people who live in hunger by 2015 World Bank President Robert B. Zoellick. “A dynamic ‘agriculture for development’ agenda can benefit the estimated 900 million rural people in the developing world who live on less than $1 a day, most of whom are engaged in agriculture,” said Robert B. Zoellick, World Bank Group President . “We need to give agriculture more prominence across the board. At the global level, countries must deliver on vital reforms such as cutting distorting subsidies and opening markets, while civil society groups, especially farmer organizations, need more say in setting the agricultural agenda.”
  2. the FAO estimated the number of hungry people at 973 million in 2008. MDG goal half the number of people who live in hunger by 2015 World Bank President Robert B. Zoellick. “A dynamic ‘agriculture for development’ agenda can benefit the estimated 900 million rural people in the developing world who live on less than $1 a day, most of whom are engaged in agriculture,” said Robert B. Zoellick, World Bank Group President . “We need to give agriculture more prominence across the board. At the global level, countries must deliver on vital reforms such as cutting distorting subsidies and opening markets, while civil society groups, especially farmer organizations, need more say in setting the agricultural agenda.”
  3. the FAO estimated the number of hungry people at 973 million in 2008. MDG goal half the number of people who live in hunger by 2015 World Bank President Robert B. Zoellick. “A dynamic ‘agriculture for development’ agenda can benefit the estimated 900 million rural people in the developing world who live on less than $1 a day, most of whom are engaged in agriculture,” said Robert B. Zoellick, World Bank Group President . “We need to give agriculture more prominence across the board. At the global level, countries must deliver on vital reforms such as cutting distorting subsidies and opening markets, while civil society groups, especially farmer organizations, need more say in setting the agricultural agenda.”
  4. the FAO estimated the number of hungry people at 973 million in 2008. MDG goal half the number of people who live in hunger by 2015 World Bank President Robert B. Zoellick. “A dynamic ‘agriculture for development’ agenda can benefit the estimated 900 million rural people in the developing world who live on less than $1 a day, most of whom are engaged in agriculture,” said Robert B. Zoellick, World Bank Group President . “We need to give agriculture more prominence across the board. At the global level, countries must deliver on vital reforms such as cutting distorting subsidies and opening markets, while civil society groups, especially farmer organizations, need more say in setting the agricultural agenda.”
  5. the FAO estimated the number of hungry people at 973 million in 2008. MDG goal half the number of people who live in hunger by 2015 World Bank President Robert B. Zoellick. “A dynamic ‘agriculture for development’ agenda can benefit the estimated 900 million rural people in the developing world who live on less than $1 a day, most of whom are engaged in agriculture,” said Robert B. Zoellick, World Bank Group President . “We need to give agriculture more prominence across the board. At the global level, countries must deliver on vital reforms such as cutting distorting subsidies and opening markets, while civil society groups, especially farmer organizations, need more say in setting the agricultural agenda.”
  6. the FAO estimated the number of hungry people at 973 million in 2008. MDG goal half the number of people who live in hunger by 2015 World Bank President Robert B. Zoellick. “A dynamic ‘agriculture for development’ agenda can benefit the estimated 900 million rural people in the developing world who live on less than $1 a day, most of whom are engaged in agriculture,” said Robert B. Zoellick, World Bank Group President . “We need to give agriculture more prominence across the board. At the global level, countries must deliver on vital reforms such as cutting distorting subsidies and opening markets, while civil society groups, especially farmer organizations, need more say in setting the agricultural agenda.”
  7. the FAO estimated the number of hungry people at 973 million in 2008. MDG goal half the number of people who live in hunger by 2015 World Bank President Robert B. Zoellick. “A dynamic ‘agriculture for development’ agenda can benefit the estimated 900 million rural people in the developing world who live on less than $1 a day, most of whom are engaged in agriculture,” said Robert B. Zoellick, World Bank Group President . “We need to give agriculture more prominence across the board. At the global level, countries must deliver on vital reforms such as cutting distorting subsidies and opening markets, while civil society groups, especially farmer organizations, need more say in setting the agricultural agenda.”