29. Music Video Production
Video 2:
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36. Music Video Production
Artist:
More fame = more money (sponsorship, sales, record
deals)
Record company:
Higher single or album sales = more profit
37. Music Video Production
And what about the other
reason we make music videos?
What about the message, what about expression?
38. Music Video Production
“It's (the video) doing exactly what Rihanna and I hoped
it would do, which is shine a light on the very dark
subject matter...
This medium used to be a great medium of messages...
I grew up in an era of Madonna releasing videos and
sparking controversy. I think most people are wasting
this medium."
Anthony Mandler, Director of ‘Man Down’, June 2011
39. Music Video Production
Controversial videos:
Aphex Twin – Window-licker
Madonna – Feels like for a girl
Erykah Badu – Window seat
Justice - Stress
MIA – Born Free (beware, adult content)
Rihanna – S&M
TATU – All the things she said
40. Music Video Production
Your report should cover all of the following
- Promotional tool
- Extension of income
- More ways to distribute (eg/ music channel, direct
DVD and CD sales, website, download)
- Promotion in / for other products (eg/ films, TV
programmes)
- Different types of music videos (major label,
independent, artist self-produced)