Presentation at Brighton Social Media meet up - February 2013 Blog posts on the featured campaigns can be viewed at www.skipedia.co.uk, including: http://www.skipedia.co.uk/2013/01/intersport-ski-hire-go-underground-with-guerrilla-marketing-in-paris/ http://www.skipedia.co.uk/2011/10/directski-challenge-crystal-ski-to-a-dust-up/ http://www.skipedia.co.uk/2012/11/have-les-arcs-made-the-worst-ski-resort-ad-ever/ http://www.skipedia.co.uk/2012/07/ski-solutions-make-a-social-media-splash-with-air-line-gondola-stunt/

1. The Ups and Downs of Social Media
in the Snowsports Industry
Presented by Iain Martin
Skipedia Travel Marketing

2. The Ups and Downs of Social Media
in the Snowsports Industry

3. The Ups and Downs of Social Media
in the Snowsports Industry

4. The Ups and Downs of Social Media
in the Snowsports Industry

5. The Ups and Downs of Social Media
in the Snowsports Industry

6. The Ups and Downs of Social Media
in the Snowsports Industry
Only 42% of French resorts
have Twitter accounts
No UK tour operators have
10000+ Twitter followers

7. The Ups and Downs of Social Media
in the Snowsports Industry
Crystal is largest UK tour operator
on Facebook with 35k fans

8. The Ups and Downs of Social Media
in the Snowsports Industry

9. The Ups and Downs of Social Media
in the Snowsports Industry

10. The Ups and Downs of Social Media
in the Snowsports Industry

11. The Ups and Downs of Social Media
in the Snowsports Industry

12. The Ups and Downs of Social Media
in the Snowsports Industry

13. The Ups and Downs of Social Media
in the Snowsports Industry
Video removed to allow upload to Slideshare
View the video here

14. The Ups and Downs of Social Media
in the Snowsports Industry

15. The Ups and Downs of Social Media
in the Snowsports Industry

16. The Ups and Downs of Social Media
in the Snowsports Industry

17. The Ups and Downs of Social Media
in the Snowsports Industry

18. The Ups and Downs of Social Media
in the Snowsports Industry

19. The Ups and Downs of Social Media
in the Snowsports Industry

20. The Ups and Downs of Social Media
in the Snowsports Industry
Video removed to allow upload to Slideshare
View the video here

21. The Ups and Downs of Social Media
in the Snowsports Industry

22. The Ups and Downs of Social Media
in the Snowsports Industry
- 230 Likes, 80 Shares, 17 Comments
- 42k Visual.ly views
- 232 Tweets
- 21k Stumbleupon
- 773 Pins

23. The Ups and Downs of Social Media
in the Snowsports Industry

24. The Ups and Downs of Social Media
in the Snowsports Industry

25. The Ups and Downs of Social Media
in the Snowsports Industry
Video removed to allow upload to Slideshare
View the video here

26. The Ups and Downs of Social Media
in the Snowsports Industry

27. The Ups and Downs of Social Media
in the Snowsports Industry

28. The Ups and Downs of Social Media
in the Snowsports Industry
‘FlashPint’ threat:
“We should check the
instructors have the
right qualifications to
dance in Britain”

29. The Ups and Downs of Social Media
in the Snowsports Industry

30. The Ups and Downs of Social Media
in the Snowsports Industry

31. The Ups and Downs of Social Media
in the Snowsports Industry

32. The Ups and Downs of Social Media
in the Snowsports Industry
“What the hell is that?
a. i wouldn't let it near children
b. some nice frenglish going on
c. it doesn't even make sense!”

33. The Ups and Downs of Social Media
in the Snowsports Industry
“That is really disturbing!!”

34. The Ups and Downs of Social Media
in the Snowsports Industry
“Man alive - that's dreadful!”

35. The Ups and Downs of Social Media
in the Snowsports Industry
“Oh dear!! Who was
responsible for that?!”

36. Thank You
Presented by Iain Martin, Skipedia Travel Marketing
iain@skipedia.co.uk
twitter.com/skipedia
facebook.com/skipedia
07703 173576