"Parks Make Life Better" Parks and recreation make lives and communities better now and in the future by providing access to the serenity and inspiration of nature; outdoor space to play and exercise; facilities for self-directed and organized recreation; positive alternatives for youth which help lower crime and mischief; and activities that facilitate social connections, human development, therapy, the arts, and lifelong learning. “We Create Community and Quality of Life through People, Parks and Programs” Manhattan Beach Parks and Recreation Department strengthens our community’s fabric, health and well-being, economic base and security. Manhattan Beach residents have long valued neighborhood and community parks as special natural places where they can relax, walk, meditate, enjoy family time, and seek spiritual renewal. As our quality of life has been threatened by crime, urban sprawl, family disintegration, and other modern pressures, the Manhattan Beach Parks and Recreation Department – in partnership with our school district and community-based organizations and business – has risen to the challenge, providing services to increase community health and stability. Today, the Manhattan Beach Parks and Recreation Department provides much, much more than recreation experiences. Through diverse and innovative programming, and broad partnerships, the Parks and Recreation Departments plays an important role in creating a healthy community. By providing the space to learn and play, space to be safe & secure and space to create & imagine, the Manhattan Beach Parks and Recreation Department meets a nine-part mission: WE STRENGTHEN COMMUNITY IMAGE AND SENSE OF PLACE: Parks, recreation facilities, programs and community events are key factors in strengthening community image and creating a sense of place. WE SUPPORT ECONOMIC DEVELOPMENT: Recreation programs and facilities attract and retain businesses and residents, as well as tourists. Parks and recreation provides jobs and generates income for the community and for local businesses. WE STRENGTHEN SAFETY AND SECURITY: Park and recreation professionals provide safe environments for recreation activities and design programs and services specifically to reduce criminal activity. WE PROMOTE HEALTH AND WELLNESS: Participation in recreation activities improves physical, social and emotional health that positively impacts community health and wellness. WE FOSTER HUMAN DEVELOPMENT: Parks and recreation services foster social, intellectual, physical and emotional development. WE INCREASE CULTURAL UNITY: Parks and recreation increases cultural unity through experiences that promote cultural understanding and celebrate diversity. WE PROTECT ENVIRONMENTAL RESOURCES: By acquiring and protecting valuable resources as open space, rivers, streams, greenways, view sheds forests, habitat areas, and natural resources are protected and habitat required for the survival of diverse species is preserved. WE PROVIDE RECREATIONAL EXPERIENCES: Through programmed and self-facilitated recreation, a variety of benefits to individuals, families, neighborhoods, and communities are achieved. Recreational experiences are important as an end in themselves for personal enjoyment. WE FACILITATE COMMUNITY PROBLEM SOLVING: Park and recreation professionals possess facilitation and leadership skills that can be applied to resolve community problems and issues. “We provide the place, space and experiences that build high self-esteem and the feeling of living a full life Idris Jassim Al-Oboudi, City of Manhattan Beach Recreation manager 2001"

1. [Print in Landscape Mode] Al-Oboudi & Fulthorp
(2009)
Manhattan Beach Parks and Recreation
VIP Program Planning Form
Utilize this programming tool to help you better formulate a specific purpose for your program development. The form can be used in two strategic ways: 1) to
align your current programs with our Department’s Vision, Insight, Planning Framework (VIP) in order to help you better communicate the department’s
impact on community goals to decision makers; 2) as an “end-in-mind” programming tool to help focus your programming efforts towards a specific purpose
that can also be better communicated to decision makers.
VISION INSIGHT PLANNING (VIP) & PURPOSE DRIVEN PROGRAMMING (PDP) FORM AND METHOD OF PROGRAMMING
DEVELOPED AND CREATED BY MR. IDRIS JASSIM AL-OBOUDI AND DR. KEITH FULTHORP IN 2004. BASED ON MANUALS AND
WORKSHOPS BY MR. AL-OBOUDI’S “BLUE PRINT 1987: Planning / Implementing and Evaluation of Special Events” & THE CPRS VIP PLAN
2000. Please embed word documents / PDF doc/ Photos/ Other files in the areas they apply.
Program Title:
Brief Description:
Program Status: Annual Program New Program Other (Explain)
Program Targets Community Goal Current Community Issue Community Wide Benefit Individual Benefits
(Describe)
Data that drove decision to address community goal/issue/benefit:
Brand Promise Targeted: A well balanced program seeks to link brand promise to VIP Mission Area Targeted: A well-balanced program seeks VIP Strategy Utilized: A well-balanced
program implementation. List Brand Promise Targeted in numerical order
to accomplish all the VIP Missions. List VIP Missions in numerical order program seeks to implement all VIP Strategies. List VIP
knowing that you will emphasize top 2 targeted in your program implementation &
knowing that you will emphasize top 2 missions in your marketing and Strategies in numerical order knowing that you will
evaluations. Describe and provide plan that emphasizes top 2 lead Brand Promise to
evaluations. Describe and provide plan that emphasizes top 2 lead missions emphasize top 3 strategies in your program
be accomplished. Remember you will communicating this information back to
to be accomplished. Remember you will communicating this information implementation & evaluations. Describe and provide plan
leadership & stakeholders: These are the six Maine External Brand Message
back to leadership & Stakeholders: that emphasizes top 3 strategies to be utilized. Remember
Concepts areas: Play, Nature, Exercise, Positive Spaces, Gathering Places, and
Strengthen Community Image and sense of place you will communicating this information back to
Forever. Please note that these areas can be used singularly or in combination in all
leadership & Stakeholders:
PR. What Additional Brand Messages can be identified based upon how this Support Economic Development
program made life better? Communicating the Vision
Access to the serenity and inspiration of Nature Strengthen Safety and Security Forming Partnerships
Outdoor space to play and exercise Promote Health and Wellness Expanding Professional Competencies
Facilities for self-directed and organized recreation Foster Human Development Strengthen the P&R Ethic
Activities that facilitate social connections, human Increase Cultural Unity Demonstrating Results
development, the arts, and life long learning Protect Environmental Resources Documenting Best Practices
Facilitate Community Problem Solving

2. PDP Planning Form
Al-Oboudi & Fulthorp (2009)
Positive alternatives for youth which help lower crime Provide Recreational experiences Impacting Public Policy
and mischief. Expanding Resources
Brand Promise Target Description: VIP Mission Target Description: VIP Strategy Use Description:
Staff Utilized/Assigned to Program:
Rec Services Program Staff Facility Staff Sports & Aquatics Cultural Arts Contractors Volunteers Other: (Explain)
Staff Assigned Task(s) Due Date Status
Program delivery method:
Special Event Class Workshop Marketing Strategy Council/Commission Report Staff Training Meeting Other (Explain)
Program Timeline:
Planning Timeline: One Year In Advance 6 Months in Advance 3 Months in Advance Month of Event
Planning Tasks:
Reservations Required:
Venders Needed:
Marketing Required:
Supplies & Equipment:
Staff/Volunteer Training:
Event Timeline: (embed event planning checklists)
Day Before: Day Of: Day After:
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3. PDP Planning Form
Al-Oboudi & Fulthorp (2009)
Program Evaluation Methods:
Survey (embed survey) Interviews (embed interview questions) Observation Staff Evaluation Other (Explain):
What participant changes will you measure? Knowledge Attitudes Skills Aspirations Other (Explain):
How will you measure if/how Targeted Brand Promises are/will be accomplished?
1.
2.
3.
4.
Evaluation Timeline Due Dates: Tasks (embed task information)
Customer Pre/Post Survey
Customer Interview Questions
Observation Protocol
Staff Performance Evaluation
Staff Event Evaluation
Data Collection/Analysis
Intended Program Outcomes: Targeted Demographics: Expected Attendance:
1.
2.
3.
4.
Program Life Cycle Audit: (If NEW program, skip this section): Pre-Event Based on Last Evaluation (©Rossman & Schlatter, 2008)
Place an “X” where you believe the program is currently located on the Life Cycle
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4. PDP Planning Form
Al-Oboudi & Fulthorp (2009)
V Introduction Growth Maturation Saturation Decline
O
L
U
M
E
Time
Program Stage Indicators- Use to Identify Life Cycle Stage and Develop Potential Interventions/ Program Termination Decisions
Introduction Growth Maturation Saturation Decline
1. Staffing Costs are High 1. Enrollment, service 1. Revenue increases slow 1. Revenue Declines 1. Staff hours increase;
2. Attendance and Service Hours hours, and attendance 2. Average cost per 2. Average cost per staff/participant ratios
are Low increase substantially participant decreases participant increases increase
3. Program enrollment is one half 2. Average cost per 3. Enrollments begin to 3. No new participants 2. Revenue decreases
or below capacity participant decreases decline 4. Staff/participant ratios significantly
4. Average cost per participant is 3. Revenue increases increase 3. Attendance drops
high 4. Enrollment is at 75 % dramatically (below 25%
of capacity of capacity)
Program Life Cycle Audit Results
Action plan to move program into maturation/saturation:
1.
2.
3.
4.
If program was is in “decline,” at last event: develop action plan to revitalize program:
Changes in Product:
Changes in Price:
Changes in Promotion:
Changes in Place:
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Al-Oboudi & Fulthorp (2009)
Positioning Efforts (embed related files)
1. What niche does this program fill within your community?
2. How does this program live your organization’s brand? (Parks Make Life Better- what will different/better about your community because of this
program?)
3. How will this program communicate your organizational “brand promise?”
Access to the serenity and
inspiration of nature
Outdoor space to play and
exercise
Facilities for self-directed and
organized recreation
Positive alternatives for youth
which help lower crime and
mischief
Activities that facilitate social
connections, human
development, the Arts, and life
long learning
Planning Reminders:
Remember to look at Last Years Recommendations/ last Year Planning information, Binder & Evaluation/ Planning meetings Tasks assignments and time
lines / Planning Budget with Projected Revenue and Expenditures / Deposit of Funds / Receipts / Vendors list / Site map / Location amenities/ Event Map /
Back up location Set up map / Directions to location / Location Information/ / Rain Date/ Plan of walking the Site / Special Contracts list/ Vendor list and
information/ Refund / Registration Total info / Parking / Electrical / PA / Trash Pick up / Cleaning Before and After Event / Safety &Security Needs, PD &
Fire / Public Work Help needed / Special Printing Needs / Special PR & Marketing Needs Photo, Web, Press Release , Product, & Video Needs / Invite of
Special Guest / Proclamations etc/ Awards / Volunteers /
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6. PDP Planning Form
Al-Oboudi & Fulthorp (2009)
Plan for use of resources to be utilized If any category does not apply please write “N/A”: * List all items in this area of planning
and embed all Word Documents/ communication / PDF / JPEG/ Photos/ etc to have a complete understanding of event plan in
the areas listed.
Budget Items Projected Costs
1. STAFFING
a. Coordinator’s time: # of hours
b. Coordinator’s Cost: # of staff
c. # of Staff:
d. # of Hours: Total
e. Cost of Staff: Total
Notes / Attachments
2. FACILITIES
rental of meeting/reception rooms rental of
a. Chairs
b. Tables
c. Props
e. Lectern
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7. PDP Planning Form
Al-Oboudi & Fulthorp (2009)
f. Tent/canopy
g. Lighting
h. Special electrical hookups
I. Set-up charges
j. Clean-up charges
3. FOOD SERVICE
Number of people / cost pre person for :
a. Coffee
b. Luncheon/dinner
c. Cocktails
d. Other beverages
e. Linens
4. EQUIPMENT RENTAL
a. Flooring/carpeting
b. Risers
c. Ropes/stanchions
d. Desks/tools
e. Portable toilets
f. Booths
g. Backdrop
h. Trash containers
I. Fencing
5. DECORATIONS
a. Flowers
b. Table decorations
c. Extra plants
d. Candles
e. Direction signs
f. Ribbons/balloons
g. Food service linens
6. DESIGN & PRINTING
a. Fee for design concept
b. Invitations
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8. PDP Planning Form
Al-Oboudi & Fulthorp (2009)
c. Programs/flyers/posters
d. Tickets
e. Maps
f. Place cards / name
g. Other printed materials
7. POSTAGE & SHIPPING
a. Postage for invitations
b. Bulk mailing
c. Mailing house charges
d. Shipping
8. RECOGNITION ITEMS
a. Awards, plaques
b. Engraving
c. Calligraphy
d. Framing
e. Give-a-ways
9. MISCELLANEOUS
a. Gifts
b. Mementos
c. Insurance
d. First aid station
e. Water hookups
SUMMARY of Key planning items:
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9. PDP Planning Form
Al-Oboudi & Fulthorp (2009)
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