Presented by Elliot Ross at Mailcamp 2012 http://actionrocket.co

1. 5 minutes on
Mobile Email
Elliot Ross
actionrocket.co | @actionrocket

2. actionrocket.co
emaildesignreview.com
2

3. Why mobile email?

4. The mobile
revolution
• 44.8% of the British
population now owns a
smartphone
• 55% of users check
mobile email every day
• 27% of emails are
opened on mobile
devices
Sources: The Guardian, Comscore, Econsultancy 4

5. Sources: http://www.campaignmonitor.com/blog/post/3495/the-rise-of-mobile-email/ 5

6. 41.8% 27% 21.7% 5.7%
Android iPhone Blackberry Windows
Comscore 2011 Mobile Report
6

7. To Do:
Get the device open stats
for your campaigns
(Use Litmus.com if your
platform can’t do that)

8. Only 20% of users
surveyed found
mobile email as
easy to use as on a
computer.
Strong Signals: Mobile Email Marketing Is Connecting With Consumers
Sources: Comscore, eDialog Mobile Insights report 8

9. 5 easy wins

10. 10

11. 11

12. 12

13. 13

14. 14

15. Responsive design

16. Responsive Design:
One HTML, layout adapts for devices
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17. 17

18. @iamelliot
actionrocket.co/mailcamp
emaildesignworkshop.com