Common SEO development mishaps that I encounter. For San Diego Javascript.

1. SEO Development Mishaps
Common SEO issues that can occur during
website development and/or migration.
PullMKT – Data Driven Marketing
Howlington (beta)– We deliver your favorite pet
food and products at the lowest price,
100% guaranteed.
Joshua Ansell-McKinnon
@iamjoshing

2. Is SEO Dead?

3. Has a full time social media team
My Life
Doesn‟t Use
Analytics

4. xxxx
xxxx

5. http://www.pewinternet.org/Reports/2011/Search-and-email/Report.aspx
http://www.slideshare.net/randfish/gaining-traction-inbound-marketing-for-startups

6. Incase you‟re wondering
http://www.conductor.com/blog/2013/06/data-310-million-visits-nearly-half-of-all-web-site-trafficcomes-from-natural-search/

7. One Minute On The Internet
75% Increase
„12-‟13
http://qz.com/150861/a-snapshot-of-one-minute-on-the-internet-today-and-in-2012/

8. 5,040,000,000
searches/day
Not including other search engines,
Quora, Stackoverflow, etc.

9. Start Here

10. Site Architecture
http://moz.com/blog/site-architecture-for-seo

11. Meta Keyword Don‟t Matter
• <title>
• rel=“canonical”
• meta name=“description” (CTR)
• alt=“tag”
• Structured Markup
• authorship
• video
• news
• etc.

12. Migration
Old Site

13. Redirection

15. Speed

16. Resources
• http://moz.com/blog/the-web-developersseo-cheat-sheet-2013-edition
• https://developers.google.com/speed/page
speed/
• http://www.google.com/webmasters/
• http://www.bing.com/toolbox/webmaster
• https://github.com/airbnb/rendr

17. Questions
Slides: http://bit.ly/SEOmishaps
• http://PullMKT.com – Data Driven
Marketing
• http://Howlington.com (beta)– We deliver
your favorite pet food and products at the lowest price,
100% guaranteed.
• Joshua Ansell-McKinnon
• @iamjoshing