5. http://en.wikipedia.org/wiki/File:The_Thumbs-up_position.jpg, Steven H. Keys and http://www.keysphotography.com, http://en.wikipedia.org/wiki/File:OK_Sign.jpg, http://en.wikipedia.org/wiki/File:The_gesture02.jpg, Licensed under Creative Commons Attribution ShareAlike 2.0 License http://www.filmstudion.se/This_01.jpg
6. http://en.wikipedia.org/wiki/File:The_Thumbs-up_position.jpg, Steven H. Keys and http://www.keysphotography.com, http://en.wikipedia.org/wiki/File:OK_Sign.jpg, http://en.wikipedia.org/wiki/File:The_gesture02.jpg, Licensed under Creative Commons Attribution ShareAlike 2.0 License http://www.filmstudion.se/This_01.jpg
7. “ Digital Marketing, digimarketing, is the evolution of marketing. It happens when the majority, or totality, of a company’s marketing uses digital channels.
19. 2007 IBM Institute for Business Value US, UK, Germany, Japan & Australia using 4+ hours/day 66% TV? Internet? 60% Using 6+ hours/day 9% TV? Internet? 19% 2007 survey 2,400+ households in US, UK, Germany, Japan & Australia http://www-03.ibm.com/press/us/en/pressrelease/22206.wss
20. 2009 1.6 b + internet users 41% in Asia, 22% of Asians
24. 2009 bigger than porn? social network sites http://weblogs.hitwise.com/robin-goad/2009/01/social_networks_overtake_adult_websites.html
25. 2009 If Facebook were a country, it would be the 4th largest in the world
26. 2009 If Facebook were a country, it would be the 4th largest in the world But it isn’t country, FB friend not same as real world friend, but FB does take the consumer’s time
27. Thailand: 13.5m 21% Bangkok: biz decision-makers 80% top management 93% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 www.internetworldstats.com/stats3.htm#asia
28. Media use, hours/week, upmarket adults, Bangkok, hours/week 14 Internet (excl. email) 1.1% TV 19 Magazines Newspapers 54% 5 % of total mktgspend Thailand, 2008 18% 5 6% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
29. Media use, hours/week, upmarket adults, Bangkok, 25-34 years old, hours/week 17 Internet (excl. email) 1.1% 17 TV Newspapers Magazines 54% 4 % of total mktgspend Thailand, 2008 18% 5 6% Source: BDM, Top management Synovate PAX Q3 2007-Q2 2008; internet access Truehits & NECTEC Thailand Internet Penetration 2008 Sources: Media consumption Synovate PAX Q3 2007-Q2 2008; Marketing spend GroupM – 2008 Media Outlook
30. 1.1% of marketing funds get spent on internet over 5 x more spent on cinema over 6 x more spent on outdoor almost 7 x more spent on radio over 16 x more spent on newspapers almost 50 x more spent on TV Source: GroupM – 2008 Media Outlook
60. Readingblogs % of active internet users (using internet at least every other day), 16-54 years old, March 2008 70% 50% read at least weekly Power to the People Social Media Tracker, Wave 2, Universal McCann, 2008, surveyed 17,000 internet users (using everyday or every-other-day, 16-54 year-olds) in 29 countries
62. Started my own blog % of active internet users 16-54 years old, March 2008 35% 21% write at least weekly Power to the People Social Media Tracker, Wave 2, Universal McCann, 2008, surveyed 17,000 internet users (using everyday or every-other-day, 16-54 year-olds) in 29 countries
63. Perez Hilton paid circulation 2007 <4 million 1.7 m unique visitors (US only) 33-48 m page-views (May 2007) ComScore, Nielsen NetRatings http://perezhilton.com/?p=2601, http://gawker.com/news/welcome-to-the-internet/the-truth-about-perez-hiltons-traffic-276369.php
64. How much do you trust the following information sources? http://www.readwriteweb.com/archives/corporate_blogs_trust.php
65. …can’t imagine why "As you know, I am an Apple fanatic, but this deal even has me looking twice. Our computer buyer has put together this! The Blitz ad says $350 but Santa called and challenged him to do better. So now Sam’s is at new price of $345 and an additional $20 case value is included. This is an 8.9" WSVGA Acer CrystalBrite TFT LCD (1024 x 600) with an Intel Atom Processor, 1GB Memory, 120GB Hard Drive and a Crystal Eye Webcam. WOW. That information tells me that Sam’s really put together a great item for our Members! This unit is great for surfing the net, e-mail and is a nice netbook." http://www.readwriteweb.com/archives/corporate_blogs_trust.php
66. …can’t imagine why "As you know, I am an Apple fanatic, but this deal even has me looking twice. Our computer buyer has put together this! authenticity challenged The Blitz ad says $350 but Santa called and challenged him to do better. So now Sam’s is at new price of $345 and an additional $20 case value is included. This is an 8.9" WSVGA Acer CrystalBrite TFT LCD (1024 x 600) with an Intel Atom Processor, 1GB Memory, 120GB Hard Drive and a Crystal Eye Webcam. WOW. That information tells me that Sam’s really put together a great item for our Members! This unit is great for surfing the net, e-mail and is a nice netbook." http://www.readwriteweb.com/archives/corporate_blogs_trust.php
70. “ In just a few more years, the current homogenized ‘voice’ of business the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th-century French court The Cluetrain Manifesto, 1999www.cluetrain.com
71. 8th most popular page on all of Facebook over 3.5 million fans http://pagedata.insidefacebook.com/
76. 70% who read reviews share them31"Web users and web community," Rubicon Consulting, Inc. October 2008 2 Kudzu.com survey of 600 users, December 2008 3 Deloitte & Touche, September 2007
77. 62% of brand-related posts are positive < 1% are negative www.imediaconnection.com/content/13386.asp
110. “ People often ask me if we’re nearing the end of the digital revolution— if technology progress is at a point of diminishing returns… I believe the opposite is true…advances during the next 10 years will far exceed the changes of the last 30 years Bill Gates, chairman Microsoft Corporation Wall Street Journal, Jan 24, 2008 Wall Street Journal, January 24, 2008
Many of you will have heard how the Chinese for crisis..weji…is composed of characters for danger and opportunity…this has actually been the theme of books, and the topic of speeches by JFK in 1959, later copied by Richard Nixon, and most recently (2007) by Condoleeza Rice and even Al Gore…Given it’s use by so many politicians, you might guess…it’s wrong! The opportunity character only means opportunity in conjunction with yet another character. By itself it simply means crucial point. The whole fallacy is supposedly traced by (like so many half-truths and lies) to a briefing document for missionaries in 1938.Traces back to a 1938 Journal for missionaries (http://en.wikipedia.org/wiki/Chinese_translation_of_crisis#cite_note-1)
So digital marketing isn’t this or this or this…although as we’ll see user evaluations and input are very important…and it certainly isn’t this…although that’s the reaction that careless marketers will get from their audience if they aren’t careful
So digital marketing isn’t this or this or this…although as we’ll see user evaluations and input are very important…and it certainly isn’t this…although that’s the reaction that careless marketers will get from their audience if they aren’t careful
Digital channels of course are channels that transfer information by discrete values (digits) rather than by continuous measures…analogue….
http://techgutter.com/2008/08/08/guinness-cantonese-speaking-mobile-application-for-hong-kong-rugby-sevens-2008/Starting a 3 year sponsorship of HK Sevens, aug 15 2008 announced sponsoring Singapore Sevens too.Actually allow you to download via sync so actually get no data…
Vdo 18,708
Of those who read blogs: 31%read daily (22% of all active internets daily); 40% weekly (28% of all)
Of those who started a blog: 30% update daily; 30% weekly; 13% monthly
In March, 2009 was 2nd most popular page on all Facebook, behind Barack Obama; as of July 12 it was down to #8; Michael had Taken #1 and #4, Obama kept #2; Vin Diesel #3; Dr House #5; Facebook #6; Will Smith #7Now has 3.5 m fansThe only catch? The page wasn’t created by Coke, but by two Coke fans in Los Angeles, Dusty Sorg and Michael Jedrzejewski. In a recent AdAge story, the two tell of how they were recently contacted by Coca-Cola and asked to partner with Coke to manage the Page in a move that showed a graceful approach to social media by the company.
Serph social media search
8 ads forthailand vacation
Means we can collect data drip by drip, and personalize what we send to the customer…the Holy Grail of 1:1 marketing
Every digital device has a unique identifier: your iPod is not the same as mine, your camera is not the same as mine…every digital device leaves its traces…now for the marketer this has real advantages
Means we can collect data drip by drip, and personalize what we send to the customer…the Holy Grail of 1:1 marketing
http://www.engadget.com/2009/06/01/microsoft-announces-motion-controller-for-xbox-360/“Apparently the small, black device -- codenamed "Natal" -- will allow for an astoundingly wide range of actions by utilizing a group of sensors (the box itself sits beneath your TV), and the accessory will be capable of juggling multiple users during a single session. The demo Microsoft showed off included a skateboarding game (replete with a young man "air" ollie-ing), and a family playing a racing game (the dad was changing a tire, the daughter driving).”Expected late 2010 http://en.wikipedia.org/wiki/Project_Natal