Digital Media & Branding

digiAindra

Sustaining your re-branding efforts and
delivering on brand promise across all
physical and digital platforms…
Dr Ian Fenwick
founding partner digiAindra co ltd
Advisor Sasin Graduate Institute of Business
Administration

Copyright © ian fenwick. All rights reserved

digiAindra

To address that topic, which is the longest I’ve ever
seen would take a truly renaissance man…which I’m
really not http://upload.wikimedia.org/wikipedia/commons/a/a5/Leonardo_da_Vinci-_Vitruvian_Man.JPG
http://upload.wikimedia.org/wikipedia/commons/a/a5/Leonardo_da_Vinci-_Vitruvian_Man.JPG
http://juzmental.deviantart.com/art/Vitruvian-Cartman-27804523?q=boost%3Apopular%20vitruvian&qo=1
Copyright © by ian fenwick. All rights reserved

digiAindra

I’m more like this…

so Iooked at the sub-bullets
digiAindra
I’d been briefed with…

…long-term strategies in digital media

Dr Ian Fenwick
founding partner digiAindra co ltd
Advisor Sasin Graduate Institute of Business
Administration

Copyright © ian fenwick. All rights reserved

and I remembered the words of digiAindra

“
Keynes, (I was an economist once)

The long run is a
misleading guide
to current affairs.
In the long run
we are all dead. …really anyone
sufficiently foolish to talk
John Maynard Keynes about “long-term of
1st Baron Keynes of Tilton digital marketing”
1923
probably deserves to die!
http://en.wikiquote.org/wiki/John_Maynard_Keynes http://en.wikiquote.org/wiki/File:John_Maynard_Keynes.jpg

digiAindra
& btw, I’m not a fortune
teller…although I wish I was.

I have three major topics…
doesn’t everyone?

First topic digiAindra

http://en.wikiquote.org/wiki/File:Change.jpg Change by Felix Burton

digiAindra

Second topic

https://secure.flickr.com/photos/nostri-imago/2866399803/ Last Conversation Piece, 1994-95, Bronze by Juan Munoz, Spanish, born Madrid, 1953-2001by cliff1066

digiAindra

Third topic

Wall mural Boulevard Richard Lenoir Overwhelmed by technology? https://secure.flickr.com/photos/chriswaits/5854303759/ by Chris Waits

digiAindra


Tectonic
digiAindra

Shifts

We know it’s a world of change…
But I think we’re living through tectonic changes that,
almost unnoticed, are revolutionizing the world of
branding.

“
digiAindra

In 1998, 70% of the
world’s internet users were
from the United States…
by 2010 it was only 17%”

2011? US ??
Asia ??
http://www.abc.net.au/radionational/programs/bigideas/what-does-our-technology-future-look-like3f/4003568 http://www.internetworldstats.com/stats14.htm#north

“
digiAindra

In 1998, 70% of the
world’s internet users were
from the United States…
by 2010 it was only 17%”

2011? US <11%
Asia >44%
http://www.abc.net.au/radionational/programs/bigideas/what-does-our-technology-future-look-like3f/4003568 http://www.internetworldstats.com/stats14.htm#north

digiAindra

We can see the changes in the world of Facebook.
Although US is still #1 on Facebook (an American is
more likely to be on FB than to have a passport).
What country is #2?
[hint: China bans FB]
[hint hint: it used to be Indonesia…but it’s not now]

https://www.socialbakers.com/facebook-statistics/ http://techcrunch.com/2011/07/22/more-americans-are-on-facebook-than-have-a-passport/

digiAindra

Yes…#2 is Brazil (that was you next guess wasn’t it?)
And in the top 5, US is the only western, ‘developed’
country.
FB starts to resemble the world.

https://www.socialbakers.com/facebook-statistics/

digiAindra

And Thailand’s right there in #16 spot
Notice Japan now #21…there used to a whole
literature on why cultural differences made Japanese
prefer the snug, anonymous world of Mixi…wonder
what happened?
January
2010
1.6m

https://www.socialbakers.com/facebook-statistics/

Bangkok has another claim to fame as the digiAindrathe
city in
world with the largest number of FB users!
Many think this is a bit spurious, maybe Thais outside
Bangkok and Bkk-wannabes & on FB claim to be here.
[take a look at #11 Rio…that’s some FB penetration]

https://www.socialbakers.com/facebook-statistics/cities/

digiAindra

So the internet becomes truly worldwide (almost)…
and look at this headline from Atlantic magazine…
the prototype of the nerd is changing too!

http://betabeat.com/2012/06/single-white-dudes-women-tec/
http://www.theatlantic.com/technology/archive/2012/06/sorry-young-white-guy-youre-not-the-most-important-demographic-in-tech/258087/

digiAindra

“ men’s role in technology
adoption continues to be overstated
…women are our new lead adopters
…women in Western countries use the
internet 17% more…than their male
counterparts Intel researcher
Genevieve Bell

digiAindra

Woman lead in
• talking on mobiles
• texting
• using skype
• using location-based services
• using every social network, except LinkedIn

“
• owning all internet-enabled devices

readers, healthcare devices, GPS—the
whole bundle of technology is mostly
owned by women Intel researcher
Genevieve Bell

digiAindra

And see what Rupert Murdoch has to say…
[this was before his people’s alleged mobile phone
hacking got an airing;
and before MySpace went so far South]

Wired 14.07, July 2006, “His Space,” Spencer Reiss http://www.wired.com/wired/archive/14.07/murdoch.html


“
digiAindra

Technology is shifting
power away from the editors,
the publishers, the
establishment, the media elite
Now it’s the
people who are
taking control.
Wired 14.07, July 2006, “His Space,” Spencer Reiss http://www.wired.com/wired/archive/14.07/murdoch.html


But was right, digiAindra
creatives the media model
being over modest
Traditional returns to
thrown
Media creators
publishers,
editors
expensive
channel,
bookstores, news stands, production
TV/radio stations & filtering

$$$
consumers eyeballs

digiAindra

Consumers Generate modest returns to
Content creators

Internet
Publication near free channel,
free peer filtering
Internet
Distribution
modest returns to
creators
Consumers Generate
Content
Media for all

digiAindra

Now these changes in web composition & media
model, may be going almost unnoticed…but some of
their symptoms are not.
I’ll focus on three (doesn’t everyone?)
http://www.fotopedia.com/items/flickr-4711241023 by fritzon
http://www.fotopedia.com/items/flickr-4711241023 by fritzon Copyright © by ian fenwick. All rights reserved

digiAindra

Stream Debris by CM195902 Stream Debris https://secure.flickr.com/photos/79666107@N00/234084520/

digiAindra

Uyuni salt lake of Tunupa, Bolivia
http://www.alistapart.com/articles/conversation-is-the-new-attention/ © by ian fenwick. All rights reserved
Copyright

digiAindra

is first


I think almost [weasel word] every digital device has a
digiAindra
Digital is screens I’ll hear about the ones that don’t]
screen. [now I know

ee ns
ta l s cr
D i gi

And paper is digiAindra
giving way to
screens


Btw my point is about paper & screens not old &
digiAindra
young…in many countries, older people are one of
the faster growing online segments

But when people talk about their love of paper,
magazines & books, I always wonder how the screen
generation will ever get that feeling…
[I have a black vinyl thing with a hole in the
middle…is this a record?]

digiAindra
stay on brand, use screen

And screens really can do so much that paper
can’t…things that branders are only just discovering.
[video link is http://i.digi8.us/iPadGirl]
http://www.youtube.com/watch?v=fLPMLJgGsiA&feature=player_embedded
http://www.adweek.com/adfreak/girl-ipad-head-helps-launch-cosmo-guys-app-133806 All rights reserved
Copyright © by ian fenwick.

digiAindra

http://www.oliverwyman.com/media/OW_EN_CMT_PUBL_2010_NewDigitalFuture.pdf

digiAindra

February 16, 1997
Internet is the freedom of the brain dead

whenever I get an urge to forecast, I think of this
piece by Sir Simon Jenkins…written just 15 years ago


digiAindra

February 16, 1997
Internet is the freedom of the brain dead
The Internet is one more electronic craze that market
forces will sooner or later put in its proper context.
…its fanatical proponents need the sympathy &
tolerance once extended to Esperantists & radio
hams.
In the history of science, I would place the Internet well
behind the word processor, the telephone & the
light bulb…
Most often when I use this, I have to explain what an
esperantist is…often I have to explain radio ham too

digiAindra

February 16, 1997

The book is the seminal invention of modern
civilisation….
…unchallenged, certainly by anything that
electronics can offer…
The Internet will strut an hour upon the
stage, and then take its place in the ranks
of lesser media
Sir Simon Jenkins, February 16, 1997 also cited as January 4 1997
http://sundaytimes.lk/970216/plus5.html http://frogenyozurt.com/2012/04/the-spoiler-an-intelligent-novel-about-the-moral-gap-in-journalism-by-annalena-mcafee/


digiAindra

February 16, 1997

The book is the seminal invention of modern
Must make Sir Simon cringe every time he
civilisation….
re-reads this. I tried to find recent
…unchallenged, certainly by anything that
comments on the piece by him but
electronics can offer…
couldn’t
Must have will strut an hour upon the
The Internet been especially cringe-worthy
stage, and then takewas used in the ranks
when this quote its place in a work of
of lesser media last year
fiction
http://www.amazon.co.uk/Spoiler-Annalena-McAfee/dp/1846554357

Sir Simon Jenkins, February 16, 1997 also cited as January 4 1997
http://sundaytimes.lk/970216/plus5.html http://frogenyozurt.com/2012/04/the-spoiler-an-intelligent-novel-about-the-moral-gap-in-journalism-by-annalena-mcafee/


And Sir Simon does have his wikipedia page, digiAindra
which is more than I can say!

http://en.wikipedia.org/wiki/Simon_Jenkins

digiAindra

But there’s no doubt that screens are
beating a paper…few months ago,
Encyclopedia Britannica finally gave up on
its paper edition

https://secure.flickr.com/photos/sketch22/2932308851/ Remember These? By Nathan Boror

But look at this…a Bill Gates email Aindra
digi from

1994…expecting that the internet would
NOT impact Flight Simulator or Encarta

“ The internet is a great phenomena…
Will it cause less personal computers to
sell? I think quite the opposite.
Less copies of Flight Simulator or
Encarta?
Bill Gates email, 1994
they both got canned this year
https://secure.flickr.com/photos/sketch22/2932308851/ Remember These? By Nathan Boror

digiAindra

http://mashable.com/2012/06/17/ebook-hardcover-sales/

digiAindra
stay on brand, use screen

more brands using the power of screens
link is http://i.digi8.us/InfinitiJX

https://www.youtube.com/watch?feature=player_embedded&v=KGIWebpdmYE

notice that screens definitely has adigiAindra
Digital is screens ‘s’ and
both ends…
multiple screens are in favor

it al sc re en S
D ig


“
digiAindra

Nearly a quarter of US adults,
23%, now get news on at
least two devices —a
desktop/laptop computer &
smartphone, a computer & a
tablet & a smartphone, or on
all three
Pew Research Center
State of the News Media 2012
http://pewresearch.org/pubs/2222/news-media-network-television-cable-audioo-radio-digital-platforms-local-mobile-devices-tablets-smartphones-native-american-
community-newspapers?src=prc-headline

digiAindra
Get 2 screens working: Prometheus
so smart branders
need to get multiple
screens working
together.
Prometheus screened
a trailer in one ad
break, invited people
to tweet…screened
the tweets in the next
break
http://wallblog.co.uk/2012/05/03/c4-scores-thousands-of-tweets-with-its-areyouseeingthis-live-twitter-ad-for-prometheus/c4prometheustweets-copy/

digiAindra
Get 2 screens working: Prometheus

http://wallblog.co.uk/2012/05/03/c4-scores-thousands-of-tweets-with-its-areyouseeingthis-live-twitter-ad-for-prometheus/c4prometheustweets-copy/

digiAindra
Get 2 screens working: Heineken

StarPlayer, live football game
lets fans watch UEFA Champions
League matches on TV
& playing in real-time on a
computer, iPhone or iPod touch
Link’s
http://i.digi8.us/HeinekenStar

http://www.youtube.com/watch?v=XP5yySEZub8&feature=player_embedded#at=51
http://thenextweb.com/mobile/2011/06/14/5-brilliant-mobile-marketing-campaigns/

digiAindra
Get 2 screens working: Hyundai
Link’s

Link’s
http://i.digi8.us/Hyundai
http://i.digi8.us/Hyundai


digiAindra

How much time in total do you think you will spend reading
the Economist iPad App this week?
now most digital is lean
forward participation…
25% but there’s 25%
some
evidence that lean back
20% 20%
is in there too…depends
http://i.digi8.us/Hyunda
on the content and the
15% device 15%

10% 10%

5% 5%

None < 15 15-30 30-60 1-1.5 1.5-2 2-2.5 2.5-3 3-4 4 hrs
mins mins mins hrs hrs hrs hrs hrs & over
http://www.guardian.co.uk/media-network/media-network-blog/video/2012/apr/10/lean-back-2-0-andrew-rashbass-ceo-the-economist-group-keynote-presentation-video

digiAindra

screens leads to streams
In olden days, media came in chunks at
fixed times.
Morning paper. Evening News…now media
comes in streams, rivers, torrents

Stream Debris by CM195902 Stream Debris https://secure.flickr.com/photos/79666107@N00/234084520/

digiAindra

“ television has moved from
being an appointment-based
medium to
medium
appointment

an engagement-based medium
really that could be said
about almost any Henry Jenkins,
Professor of Communication, Journalism, & Cinematic Arts,
traditional medium University of Southern California

http://www.thestar.com/entertainment/television/article/911215--the-death-of-tv-as-we-know-it
http://www.henryjenkins.org/index.html Copyright © by ian fenwick. All rights reserved

“
digiAindra

Here is my confession—I sleep with
my phone under my pillow every night
…I almost never sleep an entire night
through without waking up
& checking my tweets…at least two
or three times
…I even wake up, tweet for an hour
or so, & then go back to sleep


digiAindra
Do you sleep with your mobile?
Pew Research Center
It really is 24x7 for media
today

http://pewresearch.org/databank/dailynumber/?NumberID=1090 Pew Research Center, tracking study, April 29-May20 2010, USA
“have slept with phones on or right next to their bed”

digiAindra
How long can you go without
checking in on Facebook?
notice that on the scale, “long
time”
means less than once a day…
“hurry up! I haven’t got all
minute”

http://www.retrevo.com/content/blog/2010/03/social-media-new-
addiction%3F

digiAindra
Can you be interrupted for an
electronic message at any time?

http://www.retrevo.com/content/blog/2010/03/social-media-new-
addiction%3F

digiAindra

http://adage.com/article/adagestat/56-mobile-users-admit-potty-talk-texting/149375/


digiAindra
WHOOPS! Chrysler tweets the f-word

this 24x7 stream leaves a lot of room for
brand errors

http://twitter.com/#!/tverma29/statuses/45483012326031360 http://www.foxnews.com/us/2011/03/10/f-word-appears-chryslers-twitter-feed/
http://mashable.com/2011/03/09/chrysler-drops-the-f-bomb-on-twitter/
http://econsultancy.com/us/blog/7913-14-epic-social-media-fails?utm_medium=twitter&utm_source=twitterfeed

digiAindra

which quickly get amplified

but it’s best not to lie

digiAindra

digital has the habit of rooting out lies
quickly


digiAindra
WHOOPS! Starbucks insults entire countries

even Starbucks forgets that
Ireland isn’t all Britain…

http://www.huffingtonpost.com/2012/06/06/starbucks-ireland-twitter-fail_n_1574922.html


digiAindra
WHOOPS! Starbucks insults entire countries

http://www.huffingtonpost.com/2012/06/06/starbucks-ireland-twitter-fail_n_1574922.html


digiAindra
for many of us those streams
become torrents

“ if the news is
that important,
it will find me
which our social network focus group participant
‘friends’ help us navigate
https://secure.flickr.com/photos/wurglitsch/6153011615/lightbox/ Niagara Falls by Rinaldo W http://https://www.nytimes.com/2008/03/27/us/politics/27voters.html?_r=1

“
digiAindra

…I’ll read an interesting
story online & send the URL to
10 friends…
I’d rather read an e-mail from a
friend with an attached story
than search through a newspaper
to find the story
http://https://www.nytimes.com/2008/03/27/us/politics/27voters.html?_r=1

digiAindra

which gets us to sharing

Copyright

The first digiAindra

publically
accessible on-
line network?

1979
Of course sharing
isn’t new…
Compserve was
advertising it in
1983
http://en.wikipedia.org/wiki/CompuServe


“
digiAindra

Conversation
is the new attention

Brands need to be talked about if they are to spread
successfully
The conversation is how we stand out from the torrent of
media
Copyright

“
digiAindra

the medium is the message
Marshall McLuhan, 1964

…the ….
medium is us!
The Medium is the Massage, Marshall McLuhan and Quentin Fiore Bantam Books, 1967
, Understanding Media: The Extensions of Man, Marshall McLuhan, McGraw-Hill, 1964
Understanding Media: The Extensions of Man, Marshall McLuhan, McGraw-Hill, 1964
, Copyright © by ian fenwick. All rights reserved

So brands that will thrive can’t digiAindra
be scared of conversation

https://secure.flickr.com/photos/nostri-imago/2866399803/ Last Conversation Piece, 1994-95, Bronze by Juan Munoz, Spanish, born Madrid, 1953-2001by cliff1066

digiAindra

Although it certainly can be scary!
Link is
http://i.digi8.us/DominosDIsgusting

http://www.goodasyou.org/good_as_you/2009/04/video-let-the-dominoes-appall.html

“
digiAindra
Tuesday
…learned about the video on

…decided not to respond aggressively,
hoping the controversy would quiet down.

“…we missed was the perpetual mushroom

effect of viral sensations,” viral doesn’t quiet down
[Hint]

…By Wednesday afternoon, Domino’s had created a

Twitter account…[and a] video on YouTube by
evening
[Hint] get the social media
ready before you need it
http://www.nytimes.com/2009/04/16/business/media/16dominos.html?_r=1
tephanie Clifford

digiAindra

Video link
http://i.digi8.us/DominosPrez

which would you rather watch?

you’re sick…so are most people
http://www.goodasyou.org/good_as_you/2009/04/video-let-the-dominoes-appall.html http://www.youtube.com/watch?v=dem6eA7-A2I

digiAindra

You have to wonder if
Domino’s really ‘get it’
Someone tweets a complaint
and is sent a link

http://twitter.com/dominos

digiAindra

to this form…before you can
complain we need name,
address, email etc etc

https://info.dominos.com/dominos_pizza/contact.nsf/frmContact?openform

Here’s the man they should have fielded. RamondigiAindra
De Leon
In this video he’s apologizing for an order mix up at 3a.m. Listen
to how many times he names his store and its location…
his apology is here http://i.digi8.us/Ramon1

Embedded over 90,000 times

Embedded over 90,000 times
he’s now a social media speaker…see fenwick. All rights reserved here http://i.digi8.us/Ramon2
http://www.viddler.com/explore/dpzramon/videos/36/
Copyright © by ian
more of him

All that digusting stuff was back in April 2009, by December 2009,
digiAindra
Domino’s was relaunching its brand…even taught the Prez how to
act naturally.
Video’s at http://i.digi8.us/DominosPrez2

http://www.youtube.com/watch?v=AH5R56jILag&feature=share Dec 2009


“
digiAindra

We had been fighting
fire with water…
Now we needed to
fight the fire with fire…
Tim McIntyre
Domino’s spokesperson

If you want to be part of the
conversation, you have to have
something worth saying…and say to
right!
http://www.viralblog.com/social-media/dominos-the-pizza-turnaround/ http://alisterpaine.info/2010/05/24/the-story-behind-domino%E2%80%99s-pizza-turnaround/

digiAindra
March 31 2008 Dave Carroll, Canadian musician,
flies from Halifax NS to Omaha, NE
He claims to see baggage handlers throwing his $3,500
Taylor guitar…which at destination is damaged

Returns to Omaha airport, United agent advises he has to
claim at originating airport, Halifax
Then there’s United Airlines…

United Breaks Guitars, HBS, 9-510-057, Auguat 11. 2011
http://www.financialpost.com/scripts/story.html?id=f9065720-c55a-4612-84eb-e168fd37ed1f&k=15437

digiAindra

Back in Halifax: told to call a number; eventually is
talking to a call center in India
India call center directs him to call United’s baggage office in
Chicago. They ask to inspect the guitar.
Dave explains he’s in Halifax, so told to call United in New York
Leads back to call center in India

digiAindra

Call center employee gets in touch with supervisor in Chicago,
and his claim is reviewed
…& rejected as now 7 months since incident, outside of
“standard 24-hour timeframe” for reporting

Asks to speak to a supervisor, refused
Asks for $1,200 of United vouchers (the amount repairs cost)
refused

Decides to write a song, & make a video. Budget $150


Video’s at http://i.digi8.us/United digiAindra

[Hint: don’t piss off singer song-writers]

http://www.youtube.com/watch?v=5YGc4zOqozo

digiAindra
10pm, Monday, July 6, 2009 posts on YouTube
Friends tweet about it, & send link to people whose twitter
mentions bad experiences with United
& to media
Posted to Digg, & other social news sites
1:49 pm, July 7, picked up by Consumerist.com (publisher
Consumer Reports)
7:02 pm, July 7, story is on travel section of LA Times website,
reporter was emailed the video by a friend
YouTube at 24,000 views & 461 comments, most against
United
July 7, United offer him $2400, he refuses
United Breaks Guitars, HBS, 9-510-057, August 11. 2011

digiAindra
July 8 picked up by Huffington Post & NBCChicago.com
July 9 CNN, CBS Morning Show, AP calling Dave for interviews

Friday July 10 (4 days on-line), #1 rated music video
of all time. Cumulated views 1.6m,
July 23, UK media pick up the story.
By end of July 4.6m views…(now 10m+)


digiAindra

Then its starts to become its own little meme…

Video’s at http://i.digi8.us/UnitedKid

https://www.youtube.com/watch?v=9_D_N-mRxFk

digiAindra
July 8 picked up by Huffington Post & NBCChicago.com
July 9 CNN, CBS Morning Show, AP calling Dave for interviews

Friday July 10 (4 days on-line), #1 rated music video
of all time. Cumulated views 1.6m,
July 23, UK media pick up the story.
By end of July 4.6m views…(now 10m+)

July 10, Bob Taylor of Taylor Guitars posts a video


digiAindra
But Bob Taylor’s got the right idea…he’s not afraid of the
conversation…and gets the chance to help people. And plug his
website and business
[Hint: he doesn’t just repair Taylor guitars! And he’s a really nice
guy]

Video’s at http://i.digi8.us/Taylor

http://www.youtube.com/watch?v=n12WFZq2__0

Look how well he uses his YouTube blurb Aindra
digi

http://www.youtube.com/watch?v=n12WFZq2__0

digiAindra

And Dave Carroll reinvents himself as blogger, speaker, and
protest song writer for hire!
He rebranded well…
http://bigbreaksolutions.com/events/?utm_source=UnitedBreaksGuitarscom


digiAindra
An the ultimate accolade…a Harvard Case written about him…
and all those MBA grads as potential customers

So Dave and Bob did OK…what about United?
Well they tweeted some, but I don’t think they really engaged
here…they didn’t really get into the conversation as far as I could
see…

digiAindra

Third, & last topic…don’t get consumed by technology

Wall mural Boulevard Richard Lenoir Overwhelmed by technology? https://secure.flickr.com/photos/chriswaits/5854303759/ by Chris Waits

This is a really neat app from Toyota…I’ve tried it. It seems to
digiAindra
work everywhere
Video’s at http://i.digi8.us/ToyToyota
Great use of location

But what happened to brand? The kid’s car doesn’t even look like
a Toyota…not even a logo that I can see…and the customization
the kid can do…where’s the Toyota-ness?
For a moment you had my attention and my kid’s…& what did
you do with it? NOTHING
http://www.youtube.com/watch?v=-mjudtrwdS4

digiAindra

GPS detergent

But at least Toyota didn’t bug the app (I don’ think). Not like this
detergent from Brazil

http://adage.com/article/global-news/marketing-omo-detergent-gps-follow-consumers/145183/


digiAindra

GPS detergent
Scaring customers 101?

If the team tracks a
consumer to her
home but she
won't let them in, they can remotely
activate a buzzer in the detergent box so
that it starts beeping.
http://adage.com/article/global-news/marketing-omo-detergent-gps-follow-consumers/145183/


Then there’s this great AR game…video’s digiAindra
at
http://i.digi8.us/Baton

Watch the video…see if you can spot the problems
Then read this http://i.digi8.us/BatonProblem
hhttp://i.digi8.us/Baton

digiAindra

https://secure.flickr.com/photos/nostri-imago/2866399803/ Last Conversation Piece, 1994-95,
Bronze by Juan Munoz, Spanish, born Madrid, 1953-2001by cliff1066

Wall mural Boulevard Richard Lenoir Overwhelmed by technology?
https://secure.flickr.com/photos/chriswaits/5854303759/ by Chris Waits


That’s all for now… digiAindra
thanks for watching!

Twitter.com/DrIanFenwick
http://www.flickr.com/photos/demandaj/5982440920/sizes/l/in/photostream by demandai

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