Introduction to Marketing Strategy Conference, Dubai March 2007. Reminding audience of the importance of Strategy and its place Marketing Planning. This presentation was created on a Mac and some of the formatting has disappeared in converting it for SlideShare. If you have a Mac and would like to receive a copy of the presentation in its original format, please Email me.

3. "If you know yourself, but not your enemy, for every battle won, you will suffer a loss." "If you know your enemy and yourself, you will win every battle."

4. Leadership Terrain of Battlefield Organization and Discipline Espionage

6. I believe that if the vision is clear then objectives can be achieved easily. Before evaluating the future, we have to take a quick look at the past, for it is the foundation of tomorrow. HH Sheikh Mohammed bin Rashid Al Maktoum

8. Objectives - Something worked toward or striven for. Tactics - A procedure or set of maneuvers engaged in to achieve an end, an aim, or a goal. Strategy - A plan of action intended to accomplish a specific goal.