This document discusses the importance of search engine optimization (SEO) for websites. It provides tips on SEO strategies like optimizing meta tags and title tags with keywords, maintaining appropriate keyword density, internal and external linking, and using tools to analyze competitors and pick keywords. It also discusses different search engine marketing tactics like pay-per-click advertising, SEO advantages and disadvantages, and how to build backlinks through forums, blogs and reciprocal linking.

1. Owning a website without making it search engine friendly is like winking at a girl in the dark. You know what you’re doing, but nobody else does!

6. Number of search results that Web surfers typically scan before selecting one Source: Jupiter Research

21. SEO Tip!