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WELCOME!
                  THANKS, WE’RE GLAD
                  YOU COULD JOIN US TODAY.


                                             TODAY’S PRESENTERS:
                                              IAN HARTTEN
                                              JAMES HARSH




Friday, March 30, 2012
ySITE INTRODUCTION




                              WHY ARE WE HERE TODAY?




                         TO PROVIDE YOU A WORLD CLASS YMCA WEBSITE
                                THAT BUILDS LOYALTY AND NEW MEMBERSHIP




Friday, March 30, 2012
ySITE INTRODUCTION



                  OUR AGENDA FOR TODAY




                 01       OUR COMPANY AND PRODUCTS
                          WHO WE ARE, WHAT WE DO AND WHY WE LOVE IT.




                 02       OUR DEVELOPMENT PROCESS
                          A STRATEGIC PLAN TO MARKET SMART AND EFFECTIVELY ONLINE




                 03       LIVE ONLINE DEMO
                          LEARN ABOUT THE INTER WORKINGS OF OUR YSITE PRODUCT OFFERING




Friday, March 30, 2012
ySITE INTRODUCTION



                  OUR COMPANY – QUICK HISTORY


                  LAUNCHED IN 1994
                  FIRST ISP IN TOLEDO, TRANSITIONING TO WEB DESIGN AND DEVELOPMENT IN 2000.




                  CREATED TOLEDO.COM IN 1997
                  A CITY PORTAL SITE, FOCUSED ON SHOWCASING NEWS, EVENTS - OVER 200K VISITORS A MONTH




                  FULL SERVICE DIGITAL MARKETING AGENCY
                   BECOMING AN EXPERT IN THE YMCA AND MEMBERSHIP DOMAIN




Friday, March 30, 2012
ySITE INTRODUCTION



                 THE THRIVE TEAM - TEAM OF 10 FULL TIMERS

                   IAN HARTTEN                FOUNDER/DIRECTOR
                   JAMES HARSH                 SALES AND SUCCESS MANAGER
                   JOHN EIKOST                SOCIAL STRATEGIST & MANAGER OF TOLEDO.COM
                   BRANDY WIMBERLY            PROJECT MANAGEMENT & SERVICES SPECIALIST
                   JEREMY ALDRICH              INTERACTIVE DESIGNER
                   GWEN BETTS                 INTERACTIVE DESIGNER & TECHNICAL SUPPORT SPECIALIST
                   EMILY RIPPE                SOCIAL MEDIA SPECIALIST & CONTENT EDITOR
                  BRITTANY NORTON             JUNIOR SOCIAL MEDIA SPECIALIST
                  BEN SNYDER                  VIDEOGRAPHER
                  TRACY COX                   FINANCE DIRECTOR


                   5 OTHER PART TIME EMPLOYEES - PHOTO EDITING, COPY WRITING AND VIDEO EDITING.




Friday, March 30, 2012
ySITE INTRODUCTION



                  OUR COMPANY – EXPERIENCE




                     550     +   SITES DEVELOPED
                                 OUR BREAD AND BUTTER SERVICE. BEEN THERE,
                                 DOING THAT, AND HOPE TO KEEP IT UP.




                     260         HOSTED WEBSITES
                                 WE’VE GOT SPACE FOR YOUR SITE...




                      35         SOCIAL CAMPAIGNS MANAGED
                                 WE WILL CREATE YOU A BLUEPRINT FOR YOUR CAMPAIGN




Friday, March 30, 2012
ySITE INTRODUCTION




                         OUR ySITE - IS A PRE-CONFIGURED YMCA WEBSITE




                             A INSTANT YMCA WEB SOLUTION
                               DEPLOYED IN ABOUT 6 WEEKS START TO FINISH
                                        CUSTOMIZED TO YOUR YMCA




Friday, March 30, 2012
ySITE INTRODUCTION




                  ySITE LAYOUTS – TWO TO CHOOSE FROM
                 LET’S TALK DESIGN. WE HAVE 2 DESIGN OPTIONS WITH MANY COLORS AVAILABLE




                    DESIGN #1                                       DESIGN #2
                    www.ymcademo.com                                www.ymcademo2.com


                    NOTE: PLEASE VISIT BOTH OF THESE OPERATIONAL SITES.




                  WHAT’S NEXT: KNOWLEDGE EXCHANGE – CONTENT

Friday, March 30, 2012
ySITE INTRODUCTION




                 ySITE LAYOUTS – YMCA BRANDING MANDATES
                  WE FOLLOW THE YMCA NATIONAL BRANDING MANDATE




Friday, March 30, 2012
ySITE INTRODUCTION




                  ySITE LAYOUTS – MANY COLOR OPTIONS
                 APPROX. 10 DIFFERENT COLOR OPTIONS TO CHOOSE FROM ON DESIGN #1




                 LINK: WWW.YMCADEMO.COM




Friday, March 30, 2012
ySITE INTRODUCTION




                 ySITE WEB SOLUTION - CORE FEATURES LIST

                 CMS DEFINITION: CMS STANDS FOR CONTENT MANAGEMENT SYSTEM


                                                       ✓ CREATE NEW PAGES YOURSELF
                                                       ✓ ACCEPT SECURE DONATIONS
                                                       ✓ UPDATE NAVIGATION MENUS
                                                       ✓ SEND BROADCAST EMAILS
                                                       ✓ ACCEPT NEW MEMBER REQUEST FORMS
                                                       ✓ PROMOTE CORPORATE PARTNERS
                                                       ✓ MULTI LOCATIONS SUPPORT


                 LINK: WWW.YMCADEMO.COM




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO WITH A ySITE...
                     STRATEGIC EFFORTS TO ENGAGE WEBSITE VISITORS AND MEMBERS




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM
                 YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF



                                                                          SHOW OFF YOUR YMCA’S
                                                                           TALENTS AND PEOPLE.
                                                                              THIS HELPS YOU
                                                                            COMPLETE AGAINST
                                                                               LOCAL GYMS.




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM
                 YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF



                                                                          SHOW OFF YOUR YMCA’S
                                                                           TALENTS AND PEOPLE.
                                                                              THIS HELPS YOU
                                                                            COMPLETE AGAINST
                                                                               LOCAL GYMS.




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 BUILD MEMBERSHIP - GIVE AWAY GUEST PASSES AND TOURS



                                                      TOURS = NEW MEMBERS




                                              AUTO EXPIRE THE GUEST
                                                      PASS




                                                 LINK: https://www.facebook.com/WestToledoYMCA




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - START AN INTRANET FOR VOLUNTEERS


                                                  PASSWORD PROTECTED
                                                  AREAS OF THE WEBSITE
                                                      FOR STAFF AND
                                                    VOLUNTEERS ONLY




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - ACCEPT ONLINE DONATIONS


                                                    IN MEMORY OF....
                                                    IN HONOR OF.....




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - POST NEWS REGULARLY


                                                KEEP YOUR MEMBERSHIP UP TO
                                                DATE ON WHAT IS HAPPENING
                                                     INSIDE YOUR YMCA.
                                                          PRINT LESS




                                                      QUICK SUMMARY VIEW
                                                        THAT LINKS TO AN
                                                      EXTENDED VIEW WITH
                                                      PHOTOS AND DETAILS




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - POST Y JOB OPENINGS




                   LINK: http://www.ymcademo2.com/index.php?src=jobs




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - SURVEY YOUR MEMBERSHIP
                 ASK YOUR MEMBERSHIP TO RATE YOUR YMCA
                                                                                  ASK THEM HOW
                                                                                  YOU ARE DOING
                                                                                  ON A SCALE OF
                                                                                       1-10




                 http://www.ymcademo.com/index.php?src=forms&id=Customer+Survey




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - CONTROL YOUR FACEBOOK PAGES

                                                         CONTROL YOUR
                                                       FACEBOOK BUSINESS
                                                      PAGE CONTENT WITH
                                                             EASE




                                                   ADD ADDITIONAL MENU
                                                    TABS AND CONTENT


                                               LINK: https://www.facebook.com/WestToledoYMCA




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - CREATE PHOTO ALBUMS

                                                                                     EASY TO UPDATE YOUR
                                                                                      PHOTOS INSIDE YOUR
                                                                                             SITE




                         LINK: http://www.ymcademo.com/index.php?submenu=aboutus&src=photo




Friday, March 30, 2012
THINGS YOU WILL WANT TO DO




                 TOP FEATURES - CALENDAR VIEWS

                                                                             CONTROL YOUR
                                                                           FACEBOOK BUSINESS
                                                                          PAGE CONTENT WITH
                                                                                 EASE




                                                                         ADD ADDITIONAL MENU
                                                                          TABS AND CONTENT



                         LINK: https://www.facebook.com/WestToledoYMCA




Friday, March 30, 2012
ySITE INTRODUCTION




                  YOUR WEBSITE IS YOUR MARKETING FOUNDATION
                                                               SOCIAL MEDIA

                                                                                     BROADCAST EMAILS
                                 DRIP EMAIL



                                                                YOUR
                              BLOG POSTINGS                     YMCA          SEARCH TRAFFIC
                                                               WEBSITE




                                                                                 PRESS RELEASES
                            TRADITIONAL ADVERTISING

                                                               WHITE PAPERS




                         NEXT SLIDE: WEB SITE REVIEW AND TUNE UP

Friday, March 30, 2012
HIRE US TODAY!
                   OUR ySITE PRODUCT IS THE MOST AFFORDABLE WAY TO LAUNCH
                   A NEW YMCA WEBSITE THAT BUILD MEMBERSHIP AND LOYALTY.



                                              CONTACT US FOR A LIVE DEMO
                                               JAMES HARSH
                                               419-776-7000 X201
                                               JAMES@THRIVEIM.COM




Friday, March 30, 2012

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YMCA website by Thrive Internet Marketing 2012

  • 1. WELCOME! THANKS, WE’RE GLAD YOU COULD JOIN US TODAY. TODAY’S PRESENTERS: IAN HARTTEN JAMES HARSH Friday, March 30, 2012
  • 2. ySITE INTRODUCTION WHY ARE WE HERE TODAY? TO PROVIDE YOU A WORLD CLASS YMCA WEBSITE THAT BUILDS LOYALTY AND NEW MEMBERSHIP Friday, March 30, 2012
  • 3. ySITE INTRODUCTION OUR AGENDA FOR TODAY 01 OUR COMPANY AND PRODUCTS WHO WE ARE, WHAT WE DO AND WHY WE LOVE IT. 02 OUR DEVELOPMENT PROCESS A STRATEGIC PLAN TO MARKET SMART AND EFFECTIVELY ONLINE 03 LIVE ONLINE DEMO LEARN ABOUT THE INTER WORKINGS OF OUR YSITE PRODUCT OFFERING Friday, March 30, 2012
  • 4. ySITE INTRODUCTION OUR COMPANY – QUICK HISTORY LAUNCHED IN 1994 FIRST ISP IN TOLEDO, TRANSITIONING TO WEB DESIGN AND DEVELOPMENT IN 2000. CREATED TOLEDO.COM IN 1997 A CITY PORTAL SITE, FOCUSED ON SHOWCASING NEWS, EVENTS - OVER 200K VISITORS A MONTH FULL SERVICE DIGITAL MARKETING AGENCY BECOMING AN EXPERT IN THE YMCA AND MEMBERSHIP DOMAIN Friday, March 30, 2012
  • 5. ySITE INTRODUCTION THE THRIVE TEAM - TEAM OF 10 FULL TIMERS IAN HARTTEN FOUNDER/DIRECTOR JAMES HARSH SALES AND SUCCESS MANAGER JOHN EIKOST SOCIAL STRATEGIST & MANAGER OF TOLEDO.COM BRANDY WIMBERLY PROJECT MANAGEMENT & SERVICES SPECIALIST JEREMY ALDRICH INTERACTIVE DESIGNER GWEN BETTS INTERACTIVE DESIGNER & TECHNICAL SUPPORT SPECIALIST EMILY RIPPE SOCIAL MEDIA SPECIALIST & CONTENT EDITOR BRITTANY NORTON JUNIOR SOCIAL MEDIA SPECIALIST BEN SNYDER VIDEOGRAPHER TRACY COX FINANCE DIRECTOR 5 OTHER PART TIME EMPLOYEES - PHOTO EDITING, COPY WRITING AND VIDEO EDITING. Friday, March 30, 2012
  • 6. ySITE INTRODUCTION OUR COMPANY – EXPERIENCE 550 + SITES DEVELOPED OUR BREAD AND BUTTER SERVICE. BEEN THERE, DOING THAT, AND HOPE TO KEEP IT UP. 260 HOSTED WEBSITES WE’VE GOT SPACE FOR YOUR SITE... 35 SOCIAL CAMPAIGNS MANAGED WE WILL CREATE YOU A BLUEPRINT FOR YOUR CAMPAIGN Friday, March 30, 2012
  • 7. ySITE INTRODUCTION OUR ySITE - IS A PRE-CONFIGURED YMCA WEBSITE A INSTANT YMCA WEB SOLUTION DEPLOYED IN ABOUT 6 WEEKS START TO FINISH CUSTOMIZED TO YOUR YMCA Friday, March 30, 2012
  • 8. ySITE INTRODUCTION ySITE LAYOUTS – TWO TO CHOOSE FROM LET’S TALK DESIGN. WE HAVE 2 DESIGN OPTIONS WITH MANY COLORS AVAILABLE DESIGN #1 DESIGN #2 www.ymcademo.com www.ymcademo2.com NOTE: PLEASE VISIT BOTH OF THESE OPERATIONAL SITES. WHAT’S NEXT: KNOWLEDGE EXCHANGE – CONTENT Friday, March 30, 2012
  • 9. ySITE INTRODUCTION ySITE LAYOUTS – YMCA BRANDING MANDATES WE FOLLOW THE YMCA NATIONAL BRANDING MANDATE Friday, March 30, 2012
  • 10. ySITE INTRODUCTION ySITE LAYOUTS – MANY COLOR OPTIONS APPROX. 10 DIFFERENT COLOR OPTIONS TO CHOOSE FROM ON DESIGN #1 LINK: WWW.YMCADEMO.COM Friday, March 30, 2012
  • 11. ySITE INTRODUCTION ySITE WEB SOLUTION - CORE FEATURES LIST CMS DEFINITION: CMS STANDS FOR CONTENT MANAGEMENT SYSTEM ✓ CREATE NEW PAGES YOURSELF ✓ ACCEPT SECURE DONATIONS ✓ UPDATE NAVIGATION MENUS ✓ SEND BROADCAST EMAILS ✓ ACCEPT NEW MEMBER REQUEST FORMS ✓ PROMOTE CORPORATE PARTNERS ✓ MULTI LOCATIONS SUPPORT LINK: WWW.YMCADEMO.COM Friday, March 30, 2012
  • 12. THINGS YOU WILL WANT TO DO WITH A ySITE... STRATEGIC EFFORTS TO ENGAGE WEBSITE VISITORS AND MEMBERS Friday, March 30, 2012
  • 13. THINGS YOU WILL WANT TO DO TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE. THIS HELPS YOU COMPLETE AGAINST LOCAL GYMS. Friday, March 30, 2012
  • 14. THINGS YOU WILL WANT TO DO TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF SHOW OFF YOUR YMCA’S TALENTS AND PEOPLE. THIS HELPS YOU COMPLETE AGAINST LOCAL GYMS. Friday, March 30, 2012
  • 15. THINGS YOU WILL WANT TO DO BUILD MEMBERSHIP - GIVE AWAY GUEST PASSES AND TOURS TOURS = NEW MEMBERS AUTO EXPIRE THE GUEST PASS LINK: https://www.facebook.com/WestToledoYMCA Friday, March 30, 2012
  • 16. THINGS YOU WILL WANT TO DO TOP FEATURES - START AN INTRANET FOR VOLUNTEERS PASSWORD PROTECTED AREAS OF THE WEBSITE FOR STAFF AND VOLUNTEERS ONLY Friday, March 30, 2012
  • 17. THINGS YOU WILL WANT TO DO TOP FEATURES - ACCEPT ONLINE DONATIONS IN MEMORY OF.... IN HONOR OF..... Friday, March 30, 2012
  • 18. THINGS YOU WILL WANT TO DO TOP FEATURES - POST NEWS REGULARLY KEEP YOUR MEMBERSHIP UP TO DATE ON WHAT IS HAPPENING INSIDE YOUR YMCA. PRINT LESS QUICK SUMMARY VIEW THAT LINKS TO AN EXTENDED VIEW WITH PHOTOS AND DETAILS Friday, March 30, 2012
  • 19. THINGS YOU WILL WANT TO DO TOP FEATURES - POST Y JOB OPENINGS LINK: http://www.ymcademo2.com/index.php?src=jobs Friday, March 30, 2012
  • 20. THINGS YOU WILL WANT TO DO TOP FEATURES - SURVEY YOUR MEMBERSHIP ASK YOUR MEMBERSHIP TO RATE YOUR YMCA ASK THEM HOW YOU ARE DOING ON A SCALE OF 1-10 http://www.ymcademo.com/index.php?src=forms&id=Customer+Survey Friday, March 30, 2012
  • 21. THINGS YOU WILL WANT TO DO TOP FEATURES - CONTROL YOUR FACEBOOK PAGES CONTROL YOUR FACEBOOK BUSINESS PAGE CONTENT WITH EASE ADD ADDITIONAL MENU TABS AND CONTENT LINK: https://www.facebook.com/WestToledoYMCA Friday, March 30, 2012
  • 22. THINGS YOU WILL WANT TO DO TOP FEATURES - CREATE PHOTO ALBUMS EASY TO UPDATE YOUR PHOTOS INSIDE YOUR SITE LINK: http://www.ymcademo.com/index.php?submenu=aboutus&src=photo Friday, March 30, 2012
  • 23. THINGS YOU WILL WANT TO DO TOP FEATURES - CALENDAR VIEWS CONTROL YOUR FACEBOOK BUSINESS PAGE CONTENT WITH EASE ADD ADDITIONAL MENU TABS AND CONTENT LINK: https://www.facebook.com/WestToledoYMCA Friday, March 30, 2012
  • 24. ySITE INTRODUCTION YOUR WEBSITE IS YOUR MARKETING FOUNDATION SOCIAL MEDIA BROADCAST EMAILS DRIP EMAIL YOUR BLOG POSTINGS YMCA SEARCH TRAFFIC WEBSITE PRESS RELEASES TRADITIONAL ADVERTISING WHITE PAPERS NEXT SLIDE: WEB SITE REVIEW AND TUNE UP Friday, March 30, 2012
  • 25. HIRE US TODAY! OUR ySITE PRODUCT IS THE MOST AFFORDABLE WAY TO LAUNCH A NEW YMCA WEBSITE THAT BUILD MEMBERSHIP AND LOYALTY. CONTACT US FOR A LIVE DEMO JAMES HARSH 419-776-7000 X201 JAMES@THRIVEIM.COM Friday, March 30, 2012