At Thrive Internet Marketing we specialize in development of YMCA Websites that build membership and loyalty. We have a product called a ySite that is a YMCA website in a box. It has many features that Ys need to have a great YMCA website.
1. WELCOME!
THANKS, WE’RE GLAD
YOU COULD JOIN US TODAY.
TODAY’S PRESENTERS:
IAN HARTTEN
JAMES HARSH
Friday, March 30, 2012
2. ySITE INTRODUCTION
WHY ARE WE HERE TODAY?
TO PROVIDE YOU A WORLD CLASS YMCA WEBSITE
THAT BUILDS LOYALTY AND NEW MEMBERSHIP
Friday, March 30, 2012
3. ySITE INTRODUCTION
OUR AGENDA FOR TODAY
01 OUR COMPANY AND PRODUCTS
WHO WE ARE, WHAT WE DO AND WHY WE LOVE IT.
02 OUR DEVELOPMENT PROCESS
A STRATEGIC PLAN TO MARKET SMART AND EFFECTIVELY ONLINE
03 LIVE ONLINE DEMO
LEARN ABOUT THE INTER WORKINGS OF OUR YSITE PRODUCT OFFERING
Friday, March 30, 2012
4. ySITE INTRODUCTION
OUR COMPANY – QUICK HISTORY
LAUNCHED IN 1994
FIRST ISP IN TOLEDO, TRANSITIONING TO WEB DESIGN AND DEVELOPMENT IN 2000.
CREATED TOLEDO.COM IN 1997
A CITY PORTAL SITE, FOCUSED ON SHOWCASING NEWS, EVENTS - OVER 200K VISITORS A MONTH
FULL SERVICE DIGITAL MARKETING AGENCY
BECOMING AN EXPERT IN THE YMCA AND MEMBERSHIP DOMAIN
Friday, March 30, 2012
5. ySITE INTRODUCTION
THE THRIVE TEAM - TEAM OF 10 FULL TIMERS
IAN HARTTEN FOUNDER/DIRECTOR
JAMES HARSH SALES AND SUCCESS MANAGER
JOHN EIKOST SOCIAL STRATEGIST & MANAGER OF TOLEDO.COM
BRANDY WIMBERLY PROJECT MANAGEMENT & SERVICES SPECIALIST
JEREMY ALDRICH INTERACTIVE DESIGNER
GWEN BETTS INTERACTIVE DESIGNER & TECHNICAL SUPPORT SPECIALIST
EMILY RIPPE SOCIAL MEDIA SPECIALIST & CONTENT EDITOR
BRITTANY NORTON JUNIOR SOCIAL MEDIA SPECIALIST
BEN SNYDER VIDEOGRAPHER
TRACY COX FINANCE DIRECTOR
5 OTHER PART TIME EMPLOYEES - PHOTO EDITING, COPY WRITING AND VIDEO EDITING.
Friday, March 30, 2012
6. ySITE INTRODUCTION
OUR COMPANY – EXPERIENCE
550 + SITES DEVELOPED
OUR BREAD AND BUTTER SERVICE. BEEN THERE,
DOING THAT, AND HOPE TO KEEP IT UP.
260 HOSTED WEBSITES
WE’VE GOT SPACE FOR YOUR SITE...
35 SOCIAL CAMPAIGNS MANAGED
WE WILL CREATE YOU A BLUEPRINT FOR YOUR CAMPAIGN
Friday, March 30, 2012
7. ySITE INTRODUCTION
OUR ySITE - IS A PRE-CONFIGURED YMCA WEBSITE
A INSTANT YMCA WEB SOLUTION
DEPLOYED IN ABOUT 6 WEEKS START TO FINISH
CUSTOMIZED TO YOUR YMCA
Friday, March 30, 2012
8. ySITE INTRODUCTION
ySITE LAYOUTS – TWO TO CHOOSE FROM
LET’S TALK DESIGN. WE HAVE 2 DESIGN OPTIONS WITH MANY COLORS AVAILABLE
DESIGN #1 DESIGN #2
www.ymcademo.com www.ymcademo2.com
NOTE: PLEASE VISIT BOTH OF THESE OPERATIONAL SITES.
WHAT’S NEXT: KNOWLEDGE EXCHANGE – CONTENT
Friday, March 30, 2012
9. ySITE INTRODUCTION
ySITE LAYOUTS – YMCA BRANDING MANDATES
WE FOLLOW THE YMCA NATIONAL BRANDING MANDATE
Friday, March 30, 2012
10. ySITE INTRODUCTION
ySITE LAYOUTS – MANY COLOR OPTIONS
APPROX. 10 DIFFERENT COLOR OPTIONS TO CHOOSE FROM ON DESIGN #1
LINK: WWW.YMCADEMO.COM
Friday, March 30, 2012
11. ySITE INTRODUCTION
ySITE WEB SOLUTION - CORE FEATURES LIST
CMS DEFINITION: CMS STANDS FOR CONTENT MANAGEMENT SYSTEM
✓ CREATE NEW PAGES YOURSELF
✓ ACCEPT SECURE DONATIONS
✓ UPDATE NAVIGATION MENUS
✓ SEND BROADCAST EMAILS
✓ ACCEPT NEW MEMBER REQUEST FORMS
✓ PROMOTE CORPORATE PARTNERS
✓ MULTI LOCATIONS SUPPORT
LINK: WWW.YMCADEMO.COM
Friday, March 30, 2012
12. THINGS YOU WILL WANT TO DO WITH A ySITE...
STRATEGIC EFFORTS TO ENGAGE WEBSITE VISITORS AND MEMBERS
Friday, March 30, 2012
13. THINGS YOU WILL WANT TO DO
TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM
YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF
SHOW OFF YOUR YMCA’S
TALENTS AND PEOPLE.
THIS HELPS YOU
COMPLETE AGAINST
LOCAL GYMS.
Friday, March 30, 2012
14. THINGS YOU WILL WANT TO DO
TOP FEATURES - SHOWCASE YOUR STAFF AND TEAM
YOUR STAFF AND TEAM ARE YOUR #1 ASSET TO COMPETE - SHOW THEM OFF
SHOW OFF YOUR YMCA’S
TALENTS AND PEOPLE.
THIS HELPS YOU
COMPLETE AGAINST
LOCAL GYMS.
Friday, March 30, 2012
15. THINGS YOU WILL WANT TO DO
BUILD MEMBERSHIP - GIVE AWAY GUEST PASSES AND TOURS
TOURS = NEW MEMBERS
AUTO EXPIRE THE GUEST
PASS
LINK: https://www.facebook.com/WestToledoYMCA
Friday, March 30, 2012
16. THINGS YOU WILL WANT TO DO
TOP FEATURES - START AN INTRANET FOR VOLUNTEERS
PASSWORD PROTECTED
AREAS OF THE WEBSITE
FOR STAFF AND
VOLUNTEERS ONLY
Friday, March 30, 2012
17. THINGS YOU WILL WANT TO DO
TOP FEATURES - ACCEPT ONLINE DONATIONS
IN MEMORY OF....
IN HONOR OF.....
Friday, March 30, 2012
18. THINGS YOU WILL WANT TO DO
TOP FEATURES - POST NEWS REGULARLY
KEEP YOUR MEMBERSHIP UP TO
DATE ON WHAT IS HAPPENING
INSIDE YOUR YMCA.
PRINT LESS
QUICK SUMMARY VIEW
THAT LINKS TO AN
EXTENDED VIEW WITH
PHOTOS AND DETAILS
Friday, March 30, 2012
19. THINGS YOU WILL WANT TO DO
TOP FEATURES - POST Y JOB OPENINGS
LINK: http://www.ymcademo2.com/index.php?src=jobs
Friday, March 30, 2012
20. THINGS YOU WILL WANT TO DO
TOP FEATURES - SURVEY YOUR MEMBERSHIP
ASK YOUR MEMBERSHIP TO RATE YOUR YMCA
ASK THEM HOW
YOU ARE DOING
ON A SCALE OF
1-10
http://www.ymcademo.com/index.php?src=forms&id=Customer+Survey
Friday, March 30, 2012
21. THINGS YOU WILL WANT TO DO
TOP FEATURES - CONTROL YOUR FACEBOOK PAGES
CONTROL YOUR
FACEBOOK BUSINESS
PAGE CONTENT WITH
EASE
ADD ADDITIONAL MENU
TABS AND CONTENT
LINK: https://www.facebook.com/WestToledoYMCA
Friday, March 30, 2012
22. THINGS YOU WILL WANT TO DO
TOP FEATURES - CREATE PHOTO ALBUMS
EASY TO UPDATE YOUR
PHOTOS INSIDE YOUR
SITE
LINK: http://www.ymcademo.com/index.php?submenu=aboutus&src=photo
Friday, March 30, 2012
23. THINGS YOU WILL WANT TO DO
TOP FEATURES - CALENDAR VIEWS
CONTROL YOUR
FACEBOOK BUSINESS
PAGE CONTENT WITH
EASE
ADD ADDITIONAL MENU
TABS AND CONTENT
LINK: https://www.facebook.com/WestToledoYMCA
Friday, March 30, 2012
24. ySITE INTRODUCTION
YOUR WEBSITE IS YOUR MARKETING FOUNDATION
SOCIAL MEDIA
BROADCAST EMAILS
DRIP EMAIL
YOUR
BLOG POSTINGS YMCA SEARCH TRAFFIC
WEBSITE
PRESS RELEASES
TRADITIONAL ADVERTISING
WHITE PAPERS
NEXT SLIDE: WEB SITE REVIEW AND TUNE UP
Friday, March 30, 2012
25. HIRE US TODAY!
OUR ySITE PRODUCT IS THE MOST AFFORDABLE WAY TO LAUNCH
A NEW YMCA WEBSITE THAT BUILD MEMBERSHIP AND LOYALTY.
CONTACT US FOR A LIVE DEMO
JAMES HARSH
419-776-7000 X201
JAMES@THRIVEIM.COM
Friday, March 30, 2012