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Similar a Fans.Brands.And the Music Industry
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Fans.Brands.And the Music Industry
- 1. Fans. And the Music Industry
- 4. Korean fan uncles posted an Ad on a premium newspaper congratulating a girl group member’s birthday Birthday Ad: The fan club invited readers to donate to a charity for teenagers in need
- 5. Fans want to engage in various ways
- 6. Image courtesy from Wired.com 5~10% of fanatical fans will do (almost) everything for the band
- 7. Brands. And the Music Industry
- 8. Recorded music is no longer the major revenue source “ Today, recorded music is down to less than 6% of major musical acts’ revenue” - CEO of Ticket Master
- 9. e.g. Concert market is a very huge/profitable revenue source
- 10. Mariah Carey’s recent experiment with CD booklet
- 11. Music Sponsorship market in N.America sized at $1.04B in 2008
- 12. Research also shows “Brands love music” Source: Heartbeats International
- 13. Can we link the love of fans and brands to Ad-backed free streaming?
- 14. That is why we created this
- 15. March come we will. Stay tuned