The document discusses trends in the entertainment and media market in Asia Pacific. Some of the key points made are: 1) The size of the Asia Pacific entertainment and media market (excluding Japan) was estimated to be $200 billion in 2010 according to PwC, with the sponsorship market estimated at $15-25 billion. 2) Sports accounts for about 60% of the sponsorship market currently, with entertainment making up the remaining 40%. 3) The annual growth rate of the Asia Pacific sponsorship market between 2008-2010 was estimated to be over 20% according to various sources, with the top three markets of China, India, and Australia accounting for 70% of total sponsorship.