1. Your best customers
do and
before buying.
Figure it out, and
sales will go through
the .
To take advantage of the new marketing reality
fill in the blanks.

2. WAKE UP AND SMELL
THE OPPORTUNITY
TO INCREASE YOUR ROI.
But Enough about the problem.
Start taking advantage of
new marketing possibilities.
1
Bain&Company,ClosingtheDeliveryGap,2005.
2
Briggs,RexandStuart,Greg.WhatSticks:WhyMostAdvertisingFailsandHowtoGuaranteeYoursSucceeds,KaplanBusiness,September1,2006.
3
ComScore,March2009:ResearchfromeightU.S.brandcampaignswithbudgetsbetween$400,000and$2million.
Think of this ad as a $100 million tip.
That’s how much benefit companies are realizing from better
customer engagement. But if you’re uncertain about who your
best customers are,how to reach them,andwhat messages they’ll
respond to, you’re not providing the best possible experience.
More to the point, you’re leaving money on the table. And you’re
not alone: studies show that 8 out of 10 CEOs believe they’re
providing a superior customer experience, but only 8% of
customers agree1
.
That’s the new reality for marketers.
It’s being driven by consumers with fragmented attention spans,
who are connected to an unprecedented array of devices and
media. Which makes it harder than ever to get through to them:
U.S. marketers waste $112 billion2
of their collective media spend
each year. And even 4 out of 5 targeted online ads fail to reach their
intended audience3
. Because the old models of how media and
messaging work don’t work anymore.

3. FILL IN THE BLANKS.
Discover the new model for customer
engagement that is dramatically
increasing ROI.
DOWNLOAD THE CONNECTED
CAPABILITIES WHITE PAPER AT
acxiom.com/fillintheblanks
©2010 Acxiom Corporation. All rights reserved.
Advances in media technology mean that you now can deliver a superior
brand experience by serving individually tailored messages, to just the
people you want to reach, at the precise moment of maximum impact.
All of which makes your marketing far more profitable. This white paper
will tell you about the four connectedcapabilities needed to fully engage
customers in the new age of media:
Narrowcasting: By replacing wasteful broadcasting with efficient
narrowcasting, you can reach and engage your audience with certainty.
Multidimensional insight: To uncover more relevant insights and
filter out false signals about your customers, you need to integrate
multiple dimensions of insight.
Networked intelligence: Send and receive signals about customer
behavior, and recalibrate accordingly by using your technological
infrastructure as a marketing central nervous system.
Personalized engagement: Finally, none of the rest matters if it
isn’t applied at the moment of truth, with a uniquely relevant communi-
cation that compels each consumer to action.
Join the leading-edge marketers who have discovered a new approach to
customer engagement that helps answer critical questions, act with greater
confidence, and execute on a mass scale. So you can achieve greater certainty
of success than ever before.
1
2
3
4