1. Engaging with the future
Differently
Josephine Green 1
Beyond20

2. “When faced with a radical crisis, when the old ways of
being in the world, of interacting with each other and
with the realm of nature doesn’t work anymore, when
survival is threatened by seemingly insurmountable
problems, an individual life form-or a species- will either
die or become extinct or rise above the limitations of its
condition through an evolutionary leap” A New Earth Eckhart Tolle
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3. Industrial-market era Socio-ecological era
We need a different way of perceiving, of being and of doing in the world

4. New metrics Can we continue
to consume the
future in this way?
Gross Domestic Product
(GDP)
Economic index
Index of social and economic welfare
(ISEW)
Time
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5. New Stories
New production New way New social
and consumption Of living industries
The only sustainable way to get out of the current financial and
ecological crisis is to promote new economic models, new production
systems and new ideas of wellbeing. Prof Ezio Manzini DESIS
SIE: Social Innovation Europe
Launching Event 16th & 17th March 2011

6. Social Innovation
Widespread social need and widespread new technology
© Philips Design
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Social Innovation is a process of change where new ideas emerge from a variety
of actors directly involved in the problem to be solved -final users, grass roots
entrepreneurs, local institutions, companies and the public and third sector

7. 7

8. http://www.kiva.org/
world's first person-to-person
micro-lending website, empowering
www.socialinnovation.org
people to lend to unique
entrepreneurs around the globe
Emude project 2007
www.sustainable-everyday.net
Timebanks
DESIS: Design for Social Innovation and Sustainability
Exchange services such as childcare,
www.desis-network.org
cooking, plumbing. Spice puts these into
schools and housing associations
Micro-finance
www.grameenfoundation.org
The School of Everything
A social enterprise that connects people who want to learn and potential
teachers, in anything from Arabic to flamenco. There are already 25,000
teachers on the site.

9. Distributing Innovation and Design
Centralizing innovation Decentralizing innovation
Developing solutions with communities and stakeholders,
not providing solutions for them.
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10. Distributing complexity
Controlling complexity
management Decentralizing complexity
innovation
Administrative methods to address the reality of complex evolving systems
entails a loss of information and freedom. This stifles experimentalism and
learning
Only way to begin to understand complex systems is to begin to work together
and a process of experimentation and continuous learning. Margaret Wheatley
Trusting and letting go

11. More nature than machine
Evolution about constant experimentation and keeping what
works. Evolution refines and improves complex systems
through the process of adaption.
Distributing complexity enables people to think and act with
agility in the moment, to create, to innovate, to solve problems
More is More

12. Darwinism
hierarchy
competition
Scarcity Abundance

13. The Evolutionary Leap
The Death of Hierarchy
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Beyond20

14. New people New skills
- passionate about creating a sustainable and ethical society
- value co-operation and collaboration
- use initiative, resilience and enterprise
- at ease in cross functional and cross disciplinary teams
- facilitate, mediate and support ideas and insights generation
-acknowledge and respect different forms of intelligence
- who combine the rational and the non rational
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15. Leadership and demography
Prof. Lynda Gratton LBS
Baby Boomers GenX GenY GenZ
2010 2020 2030 2040
GenY: want less hierarchy, more open companies, less control,
first joined up, global generation, comfortable with uncertainty
and complexity, not scared of the future. Don’t want to be “led”
When you want to build a ship, don’t gather people to fetch wood,
make architectural drawings or divide tasks, but teach them to long
for the endless sea……Antoine de Saint-Exupery

16. Pancakish Organizations
N.L.Gore (Goretex) How do you build an organization that feels like a
democracy? No ranks or titles, just some leaders. How do you get to be a
leader when your team chooses you as one. Each employer chooses the
projects to work on
HCL Technology India “I think we need to destroy the concept of the CEO.
The notion of the visionary captain of the ship is bankrupt” Has created a
model of reverse accountability. Managers are accountable to front line staff.
Employees are no.1, customers no.2, shareholders no.3.
Philips:https/connectus social.cast.com/stream/live Philips online social
network “the first time I’ve seen all corners of Philips, from the cleaner to the
CEO, and from Bangladesh to Cleveland talking, exchanging you tubes,
joining groups, adding family photos and dramas”
pyramids2pancakes.com
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17. Social innovation can be a large and growing opportunity for a new
generation of entrepreneurs, employees, designers and researchers.
People working in the new networks and researchers working for them,
feeding them with the needed knowledge
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18. Perhaps the solution begins from softly accepting chaos not as
something that “should not be there” to be rejected fundamentally
in principle but as something that “is there in actual fact”
Haruki Murakami. Japanese artist and writer
Thank you
The times have changed radically, and that means that our
practices must also change radically. By going it alone we
cannot create the change we need. Margaret Wheatley. An Era of
Powerful Possibility Beyond20
green.josephine6@gmail.com
www.pyramids2pancakes.com
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