Although businesses today are leveraging the power of Cloud to transform the way they function, they are yet to realize its complete potential when it comes to solving business problems. When utilised effectively, Cloud capabilities offer numerous advantages that open doors to more efficient, responsive and innovative ways of doing business.

1. ways
Cloud Can Solve Your
Business Problems

2. of Pacesetting adopters are using
cloud to make data-driven,
evidence-based decisions.
of them use cloud extensively
with analytics to derive insights
from big data.
7 WAYS CLOUD CAN SOLVE YOUR BUSINESS PROBLEM
54%65%
NO
1
Challenge: Lack of data-led insights the business.
Outcome: Cloud facilitates faster, easier and more
extensive cross-organisation data sharing which leads
to better decisions.
** Source fig 2. Under Cloud Cover: How leaders are accelerating competitive differentiation

3. *Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)
collaborate across the
organisation and
ecosystem via cloud*
58%
NO
2
Challenge: Limited collaboration inside the
business due to teams operating in silos which
restricts their ability to innovate and improve.
Outcome: Cloud creates a platform to share
and access work on any device anywhere,
anytime, which promotes closer cross-disciplinary
collaboration.
7 WAYS CLOUD CAN SOLVE YOUR BUSINESS PROBLEM

4. $$
NO
3
Challenge: Squeezed operations budgets
combined with pressure to boost operational
responsiveness and flexibility.
Outcome: Migrate business functions including
messaging, data storage and office productivity
suites to the cloud.
saw a reduction in IT costs saw an increase in efficiency
from using cloud*
55%25%
*Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)7 WAYS CLOUD CAN SOLVE YOUR BUSINESS PROBLEM

5. Sources:
*Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)
attributes the ability to
innovate products and services
rapidly due to cloud.*
52%
NO
4
Challenge: Keener competition driving the need to
innovate and improve product and service offerings.
Outcome: Better access to information over cloud that
results in richer, data-led customer insights via cloud
platforms to drive innovation, faster prototyping and
deployment of new products and services.
7 WAYS CLOUD CAN SOLVE YOUR BUSINESS PROBLEM *Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)

6. *Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)
saw improvement in
employee mobility, 55%
saw an increase in
efficiency.*49%
NO
5
Challenge: Workers’ productivity falls when
on the road
Outcome: Working remotely is better and
more reliable through cloud-based platforms.
7 WAYS CLOUD CAN SOLVE YOUR BUSINESS PROBLEM

7. 24%
NO
6
Challenge: Disruptive industry or sector-wide
change threatening your existing business model.
Outcome: Cloud implementation can re-invent your
relationships with customers by capitalising on data
to derive new insights. Cloud enables businesses to
be nimble and implement more operational
changes faster.
*Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)
are able to offer additional
products & services* by tapping
cloud.
7 WAYS CLOUD CAN SOLVE YOUR BUSINESS PROBLEM

8. of CEOs, on average, expects
social media to be a key
channel for customer
engagement.60%
NO
7
Challenge: Your social-media initiatives are not
tied to business outcomes.
Outcome: Real-time analysis of social media
interactions via IBM Social Sentiment Analysis
gives immediate, actionable customer and market
insights. Large volumes of data can be stored and
analysed when deployed in tandem with a
scalable cloud infrastructure.
Sources:
*Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)
7 WAYS CLOUD CAN SOLVE YOUR BUSINESS PROBLEM *Source: CDW, IBM Center for Applied Insights (from 5 Reasons Businesses Use the Cloud infographic)

9. ibm.com/cloud
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