IBM is cited as a leader in The Forrester Wave B2C Commerce Suites, Q3 2012
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The Forrester Wave™: B2C Commerce
Suites, Q3 2012
by Brian K. Walker, september 24, 2012
FOR: eBusiness &
Channel strategy
Professionals
Key TaKeaWays
Commerce suite Vendors don’t Just provide Basic Functionality;
They enhance Commerce Capabilities
Today’s marketplace is forcing eBusiness professionals to consider alternatives
to selecting solutions focused on just a transactional website. Vendors now offer
solutions that enable marketing, commerce, and service capabilities across many
consumer touchpoints and geographies.
The Commerce suite Market is growing as Firms look For
Multitouchpoint solutions
The B2C commerce suite market is growing as firms respond to changing customer
expectations. The growing importance of online, mobile, and social interactions
for serving customers across touchpoints with multiple brands, opportunities to
expand globally, and complex order management needs are driving the market for
commerce suite solutions.
iBM, hybris, oracle, and demandware lead The pack in The
Commerce suite Market
As previous technology becomes outdated, less effective, and more expensive
to maintain, improved multitouchpoint commerce features, business tools, and
solution flexibility will dictate which providers lead the pack. Vendors need strong
site management, content management, order management, and merchandising
tools to win with clients.
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