IBM Smarter Business 2012 - Get Social - Do Business
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Leading organizations are using social collaboration to delight customers, to drive innovation, and to bring out the best in their business networks and employees. Find out how IBM is helping organisations like yours dispel the myths around social software, gain competitive advantage and outperform your market. Talare: Lars-Olof Allerhed, CTO ICS Europe, IBM Besök http://smarterbusiness.se för mer information.
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IBM Smarter Business 2012 - Get Social - Do Business
- 2. Attending IBM Smarter Bsiness listening to @allerhed talking about #socbiz , this session #rocks #innovations #sb12se
- 3. With e-business our use of the internet went through a fundamental transformation which changed how we conduct business forever From Surfing to Selling From Browsing to Buying 3
- 4. The social media revolution is changing the way people interact and creates new relationships leveraging the social graph 4
- 5. Three shifts are creating an opportunity for social technology to create real business value Pressure to build and share expertise for Increasingly influential and vocal competitive advantage customers Growing demand for 24/7 and mobile connectedness 5
- 6. Social media and the emergence of social graphs is illustrating opportunities for competitive advantage by integrating social into business processes Market Management Process: Critical Situation Process: Marketing Customer Service We can now do market Find who can best help me segmentation in real-time. address this urgent problem for my client Software Deployment Process: IT Talent Management Process: HR Find the technical Anticipate and react expertise to fix an error competitive poaching in our ERP system. of top talent Lead Development Process: Sales Use predictive analytics to gather insights into what customers will buy next 6
- 7. Leaders in every industry are leveraging Social Business technology to disrupt their industries and create competitive advantage Activate the workforce Create a smarter Improve productivity and unleash innovation by tapping workforce into the collective intelligence inside and outside their organizations “When the right people engage with the right community, they can change the way business works” Delight customers Create exceptional customer Increase loyalty, advocacy, and revenue by listening, experiences analyzing, and acting upon new insights to anticipate individual customers needs “When customers are engaged on their own terms, you create more than a sale, you create an advocate” 7
- 8. Traditional Collaboration Model & Business Pain Div / Silos Org Chart Taxonomy E-Mail Documents 8
- 9. structures that dampen network effects get worse the more people use them
- 10. Networked Conversational Organic Folksonomy SHARE = Value Relationships Web Social Business Platform Div / Silos Org Chart Taxonomy E-Mail Documents 10
- 11. structures that harness network effects get better the more people use them
- 12. Social Business Platform 12
- 13. IBM continues to be the partner of choice for social business leaders Leading social business in three dimensions outcomes for social business ecosystem and our clients engagement platform industry expertise 13
- 14. A proven track record of delivering results for industry leaders Benefit from our experience with leaders – Working with more than 60% of the world's Fortune 100 companies Exceptional web experiences for employees and customers created with: of the top 10 banks of the largest telcos governments covering and retailers all G8 nations 14
- 15. The IBM Platform for Social Business, delivering the technology required to drive business process transformation Front End Intranet Experience Suite Customer Experience Suite BPM Suite Applications Strategy & Process Enterprise Strategy Integration Adoption Toolkit Change Accelerator Services Governance Management Integration Services IBM Platform for Social Business Social Networking Social Analytics Social Content Process, Governance, Security & Lifecycle Management Industry Leader in Social Software Platforms, ranked #1, for three years running and more than twice the size of the nearest competitor Industry Leader in Business Analytics Industry Leader in Enterprise Content Management, ranked #1 15
- 16. The deepest ecosystem and expertise in your industry We have the breadth Bringing new, cutting-edge capabilities One of the largest social business ecosystems in the world with over In the most important social software domains 39,000 partners including gamification, video, compliance, project management and mobility The platform of choice Expertise where it matters for partners Thousands of experts who understand your industry, your most critical business process with Over 700 partners have business applications real experience serving leaders in your industry built on the social and portal platforms 16
- 17. With IBM Connections, you can leverage a social collaboration solution that provides a foundation for social business Make everything social Eliminate the guesswork and bring your brand to every The social business solution that offers the most powerful experience social analytics and metrics to foster vital networks & communities The only social business solution that can integrate social into your business processes and across your entire customer experience Unlock creativity everywhere Deploy however you want – it's easy The only social business solution that is ready to be The only social business solution that offers the delivered to any mobile device choice to deploy in the cloud, on premise and hybrid options — it’s never been easier 17
- 18. Home Reduce redundant work Filter what you need Work directly in the stream View & Act on updates Includes 3rd party updates 18
- 19. Connections Mail Reduce redundant work Access mail & calendar Backend is flexible: Read & Domino or Exchange respond to mail 19
- 20. Social Analytics Discover what and who you should know Personalized, smart recommendations for the People, Community and Content you should know Based on your Profile, tags, social network, and actions Found in Home page, Profiles and Communities 20
- 21. Bring external Social Bridging content in Support collaboration between External content can suppliers, be discussed internally customers, and employees Bridge External content can be discussed internally internal/external collaboration to provide the correct answers in a timely manner 21
- 22. Mobile Apps Anytime, anyplace access to your network Tablet App Capabilities Full iPad Support Media Gallery – upload photos/videos from your device (iPad 2 or later) Access Ideation Blogs Hyperlinks in Status Updates Improved Home screen navigation style Saved login information in native app Download native app from iTunes App Store 22
- 23. Windows Explorer Extension Easily share your for Connections Files personal files Personal Files ■ Share any file in the context of your work ■ Personal files web experience in Windows Explorer ■ Facilitate ease of sharing of any file on desktop ■ Round trip editing available in Windows Explorer Community Files and Media Gallery ■ Communities that have a files component can be added to the Windows Explorer view ■ “My Communities” are discovered by search and via a picker ■ Public Communities are discovered by search with type ahead ■ Media Gallery files will be shown mixed in with the Community files view ─ Previews can be shown only for those media files that are in the media gallery ─ Will use the fact that a preview file is attached to the document to indicate that the file is in the media gallery ■ Round trip editing available in Windows Explorer ■ Download at http://ibm.biz/BdxFWF © 2012 IBM Corporation
- 24. IBM Connections and Microsoft Outlook Social Connector Look up people data from Connections Profiles Access content available through activity feed Automatically syncs Social Network directory data to Outlook Contacts 24
- 25. IBM Connections and Access common tasks in Microsoft Office Connections Use the IBM Connections Plug- in for Microsoft Office to extend your social network to Access Connections your documents features and search ■ Add a document to Files, Communities, Activities, Blogs or Wikis ■ Create a To-Do item in an Activity ■ Create a Bookmark from a URL embedded in a document ■ Insert a Bookmark or a Profile into a document ■ Search for Connections content
- 26. IBM Connections and Add robust social capabilities to Microsoft SharePoint legacy SharePoint content SharePoint widget available for Connections Communities Access and Edit Microsoft SharePoint files Open and add files to SharePoint Libraries from within a Connections Community Download at http://ibm.biz/BdxFWE 26
- 27. Attending IBM Smarter Bsiness listening to @allerhed talking about #socbiz , this session #rocks #innovations #sb12se
Editor's Notes
- A decade ago, our use of the internet went through a fundamental transformation. With e-business the world went from browsing to buying and surfing to selling: conducting real business transactions to drive real business value.
- Social media has become an increasingly important tool in our daily lives – helping people connect, communicate and share information. This has forever changed the way people interact. Today, more than 2 billion people use the internet. By the end of this year, Gen Y will outnumber Baby Boomers….and 96% of them have joined a social network. The second largest search engine in the world is YouTube 25% of search results for the World ’s Top 20 largest brands are links to user-generated content. And this adoption has happened at an incredible pace. Consider this: to reach 50 million users, it took radio 38 years...it took television 13....it took the internet only 4. Meanwhile, Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion downloads in 9 months. It's clear we are now in the midst of a revolution. People are using these connections as a primary means of communication, in many cases, replacing other more traditional interactions . Other facts: 00 million tweets sent via Twitter per day 30 billion pieces of content are shared on Facebook each month Wikipedia hosts 17 million articles Source: 20 Stunning Social Media Statistics, Written by Jeff Bullas 66% of online adults use social media platforms such as Facebook, Twitter, MySpace or LinkedIn Smartphone and tablet shipments now outpace PCs Source: Pew Internet & American Life Project Source: IDC Predictions 2 012 : Competing for 2 020
- 2There are three shifts that are creating an opportunity to drive a similar transformation in the use of social technology to create real business value. Pressure to build and share expertise to stay competitive Increasingly vocal and influential customers with high expectations for service and product quality Growing demand for 24/7 and mobile connectedness
- The rise of social networking is enabling customers and employees to connect in an infinite number of ways and platforms to create their own “social graphs” However, most organizations have not exploited the power of these connections and applied them to basic business processes. The potential value of these networks to improve business have largely gone unrealized.
- Leading organizations are using Social Business Technology disrupt their industries and create competitive advantage Activate employees: to improve productivity by tapping into the collective intelligence inside and outside their organizations to unleash innovation Delight customers: to increase loyalty, advocacy and revenue by listening, analyzing and acting upon new insights to satisfy individual customers needs.
- "Process is an embedded reaction to prior stupidity" (Shirky) and arguably a testament to a lack of trust in people. In a process-driven organisation, exceptions or problems lead to new processes, which creates a gradual inflation of internal costs to the point that it becomes prohibitively expensive to get anything done in many large organisations today. AXA?
- This is about reducing transaction cost. C20 was about reducing the transaction cost of making things. C21 is about reducing transaction cost of human interaction. That ’ s the ROI, taking the friction out of social relationships as we took friction out of process in the last 100 years.
- Wisdom of crowds/greenhouse product ideation
- IBM is leading in this market place today.... Dynamic Client Outcomes: market-leading organizationsare already seeing the business benefits of being social today. Deep Industry Expertise: IBM ihas industry leaders who are helping w their clients are transforming their industries by becoming social. And a deep ecosystem Differentiated: In talking with our clients from every industry, we have learned that all clients require a secure,open scalable enterprise social business platform to become a social business. We listened and have IBM Platform for Social Business- The Business Engagement Platform. we he complete set of social capabilities – social networking, social analytics and content management. A secure platform that supports process integration, governance and life-cycle management to ensure that social technologies can be connected to their core business processes. At the heart of the IBM Platform for Social Business is the centerpiece of the social services is IBM Connections 4 Socially powdered by IBM Connections are the flexible access modes with Intranet Experience Suite and the Customer Experience Suite Deep Ecosystem: Bunchball, TempoSocial, Trilog, Intellecom ( 120 sec montage)
- Dynamic outcomes for our clients – A proven track record of delivering results for industry leaders Benefit from our experience with leaders – Working with more than 80% of the world's Fortune 100 companies Exceptional web experiences created with: 8 of the top 10 banks & retailers 12 of the largest telcos 500 governments covering all G8 nations Find expertise where it matters - Backed by the worlds largest team of transformation and process integration consultants Learn from IBM – With 400,000+ user profiles in Connections
- The world's only business engagement platform because it enables market leading organizations to engage the right people and bring social to any business process. Leaders can move beyond tweeting and chatting to creating sustainable competitive advantage with the full range of capabilities required to lead.
- We have the breadth – The largest social business ecosystem in the world with over 39,000 partners Bringing new, cutting-edge capabilities every day – New offerings in the most important social software domains including gamification, video, compliance, project management and mobility The platform of choice for partners – More that 700 business applications built on IBM social and portal platforms Expertise where it matters- Thousands of experts who understand your industry, your most critical processes and have real experience serving leaders in your industry
- What's new - IBM Connections 4: you can leverage a social software solution that provides a foundation for your Enterprise Business Engagement Platform Leading by creating a new world of possibilities with IBM Connections- The World's #1 Social Software Platform Make everything social and bring your brand to every experience; he only social platform that can integrate social into your business processes across your entire customer experience. Eliminate the guesswork: he most powerful social analytics and metrics to fosters a vital network and communities Unlock creativity everywhere: The only social platform that is ready to be delivered to any mobile device, including tablets Deploy however you want - it's easy: The only social business solution that offers the choice to deploy in the cloud, on premise and hybrid options. It's never been easier.
- Evolution of Social Search in Lotus Connections Lotus Connections 2.0 introduced “ Social Search ” Innovation from IBM Research Lab in Haifa, Israel System wide search infrastructure based on open standards Social search introduced concept of 'facets' weaving additional connections between results Lotus Connections 2.5 expanded on “ Social Search ” User Interface become more intuitive Consistency through provision of single search engine across the product Added additional services, Files and Wikis Document Conversion services, advanced language analytics Lotus Connections “ Next ” Adds Analytics Enhance with 'Social and Network Discovery' (SaND) technology Analytics leveraging the Social Search Information (indexes+facets) to discover and present relationships
- Use the IBM Connections Plug-in for Microsoft Office to extend your social network to your documents From Office you can: Add a document to an Activity, Wikis, Files and Communities Create a To-Do item in an Activity Search Connections Additionally From Microsoft Word, you can: Create a Bookmark from a URL embedded in a document Insert a Bookmark or a Profile info into a document Publish a Document to a Blog