1. Group no. 11
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Mansi Jain – 127
Saloni Jain – 128
Ibrahim zoher – 129
Subhash bhrasadia – 130

2. Microsoft Nokia Acquisition

3. Microsoft history
• Began on 4 April 1975 by Bill gates and Paul
Allen
• Global revenue of US$60.42 billion, 90000
employees, 105 countries
• Shifted from albuquerque to Bellevue in 1979
• Windows phone
• Windows 8 launch on 0ct 29, 2012

4. Nokia history
• Started in 1865 when Fredrik Idestam established a
ground wood pulp mill
• Over the past 150 years, Nokia has evolved
• Electronics section was started in 1960
• Nokia 1100 was launched in 2003
• Nokia was first to combine mobile with game console
in Nokia N-gage.
• Nokia Asha was launched on 4 Aug. 2012

5. Downfall of Nokia
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Delay in giving up the symbian platform
Nokia never competed with Apple
Nokia failed against Samsung
Nokia failed against low-end phones
It was going through tough times internally

6. Microsoft and Nokia
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2005: First teamed up for Audio files
Aug 2009: Mobile version of MS Office
Sept 2010: Stephen Elop jumped to Nokia
Feb 2011: Announced the making of Windows phones
Feb2011: Nokia planned a partnership
Oct 2011: First Windows phone announced
Nov 2011: Lumia 800 shipped to Europe
Jan 2012: Lumia 900 wrapped off
Sept 2012: Lumia 920 announced
Oct 2012: Official realease of Windows 8
April 2013: Microsoft would not build its own phone
July 2013: Lumia 1020 with 41 MP camera declared

7. Strategy and Purposes
• To build partnership at first and acquire
later
• Accelerate phone share
• Strengthen overall opportunity
• Smart acquisition

8. Conclusion
• Nokia was successful before but lacked
innovation and did not react to competition
• Microsoft bought Nokia for €5.44 billion which
is quite less.
• The acquisition of nokia handset by microsoft
was done for the purpose of reducing cost,
innovation, improving competitive position
and diversification.

9. Thank you