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#MacroMesoMicro | Executive Summary
The place matters. We were born there, have been living and
working there, entered there and exited from there. Places are an
object of observation from the outside while we experience them from the
inside.

A place is the most ethnographic level of observation of relational
territorialisation. However, do we really know how territories behave? Can we
really observe in practise the notion of the Network Territory? How does the
dynamic concept of a territory fit and juxtapose with that of a network?.

Some territories are putting all their efforts, thanks to the common

work of public, private, and civil agents, into restructuring the post-crisis
economic and social system. Nevertheless, can we observe and see what is
occurring in these places and territories? How are we supposed to observe
those big black boxes with input and output but with an unknown and hardly
explainable process? How can we apply hermeneutics to the socially
innovating processes in the networked territories at any scale? What tools
should we use for this observation? What tools do we want and can we use to
intervene? What effect do we ultimately want to have?
All these elements may demand a systemic vision in the cybernetic
multi-disciplinary sense that Social Innovation requires and that
links with the two main currents of Social Innovation in a coherent way: we are
referring to, on the one hand, the more academic approach, with a social
justice dimension, aligned towards the Territory and Social Economy and, on
the other hand, the more practitioner and policy-making approach,
championed by the third-way labour school of thought of the Young
Foundation, Nesta and Demos.

This publication is thus to suggest taking a step back to achieve some
impulse and present a Territory Systemic Framework from Social
Innovation. We mixed elements from Action Research as a suggestion
for the investigation methodology, the way to observe the Territory from the
viewpoint or paradigm of Social Innovation. That is to say that we deconstructe the Territory into three scales (#Macro, #Meso and #Micro) to be
able to observe, understand, and implement social transformations.

What we know now is that the future of Territories is currently determined by
two variables: their network-notion and their value of commons. The Territories
that are able to mingle with the collective intelligence that is strategically

aligned with the understanding of the Territory-Network and Common Welfare
will be in a better position to undertake some real processes of Social
Innovation within themselves. Which policies, projects, and agents/people
should be promoted within the Territories? And what role do creative
atmospheres or ecosystems play?

Let us then answer three questions: What? Why? How? That is to say,
Territory, Social Innovation, and Action Research:

How? The aim of this publication is to deconstruct the Strategic
Content to achieve an Application Tool of the Territory from
Social Innovation through an Exploratory Methodology that will follow the
paradigm of Action Research.

TERRITORY = (LAND+IDENTITY)*NETWORKS (physical + digital + social).

The What, the place, the space, the Territory. The material and
biological aspect but also the intangible and cultural. Land +

Identity. All Territories are different, even when they have the same sociodemographic radiography. The fundamental element in the formation of
territories in these territorialisations, to the point of blending with them, is the
network.

What for. The Territory is a systemic and interdependent set where politics

and social movements, scientists, engineers, and other policy-making experts
must provide an answer in an open and transparent conversation with citizens.
it is an experimental and selective process, with constant

interaction between “bees and trees”.

At this point, the #Macro and #Micro scales are blended to achieve an
intermediate synthesis: #Meso. The “Black Box” in the Strategy, primarily
because in #Meso, the relations that can or cannot transform the social
relations of the five systems are built until the #Macro scale (via Policies and
Projects) and the #Micro scale (via Projects and People) are reached.
The type of Social Innovation that we present does not contradict any
possibility of Social Transformation but also does not act as a unifying and
dogmatic ideology, as explained in the following quote, we are considering the
Territory as a unit that is susceptible to being objectified and that can

provoke within itself a Social Transformation that will lead it
towards its future.
Executive Summary | #MacroMesoMicro

Authors own graphic based on Moulaert et al. (2013) and Calzada, Chautón y Di Sienna (2013)
Igor Calzada

@icalzada | www.igorcalzada.com

PostDoctoral Research Fellow at COMPAS & InSIS, University of Oxford (UK), Programme for the Future of Cities and he is a Fellow at the James Oxford Martin School
and Basque Foundation for Science, Ikerbasque. He works in basic and applied research projects in the following knowledge fields: Social Innovation applied to
Territories & City-Regions via Action Research Methodologies. He has been directing Congresses, Summer Schools and Workshops, leading basic and applied
research projects and publishing books and journal articles in the aforementioned fields. He is Lecturer & Research Fellow at the University of Mondragon
Unibertsitatea and has been working more than ten years in the Mondragon Co-operative Corporation Group (http://www.mondragon-corporation.com) based in the
Basque Country. Last year, 2012, he was the Scientific Director of Future City-Regions/Euskal Hiria 2012 Congress organized by the Basque Government
(http://www.basquecity.org & http://www.euskalhiria.org). He was presented with a Research Award by the Spanish Princess. In 2008, he has been Associate
Researcher at the University of Nevada, Reno (USA); in 2009-2010, worked as Director of Research & Innovation at the Vice-Ministry of the Basque Government; and
also has carried out research, on the 5th, 6th and 7th FP of the EU and worked as a Strategic and Innovation Advisor for institutions & companies. His background is:
Urban Sociologist (1997) Dphil at Political Science & Sociology at the University of Deusto (Spain). Master in Business Administration MBA at the Faculty of Economics
& Business at the University of Deusto (Spain). He obtained the Advanced Studies degree at the University of Helsinki (Finland). He got his PhD at the University of
Mondragon, in Territorial Development and Business Administration.

Adolfo Chautón

@adolfochauton | achauton.tumblr.com

Urban Geographer (2000) , degree in Urban and Territorial Planning for the ETSAV (2001) and Masters in Sustainability and LA21 by Univerisity of Extremadura
(2003). His career has been marked by the design and development of open participatory processes projects focused on the user, through action-reflection,
hybridizing creativity, technology, sustainability and local development. He has been coordinator of Cáceres Creativa projects (2007-2011) and director of Exterrae ,
sustainability lab Extremadura (2006-2012) . He was Technical Coordinator of the International Congress " Creative Cities in Imagination Society (2009). He has
participated as coordinator or editor in various reports that related creativity and Imagination Society with urban sustainability and local, rural and/or urban
development. He had participated in the drafting of territorial urban and strategic planning. He has coordinated and conducted several formative experiences in their
work areas.
He now works as independent consultant-researcher-facilitator in the field of Social Innovation and specifically focuses on developing Emprendipia and
OpenMandala , an open operating system and a open tool to generate and support projects based on Social Innovation and Entrepreneurship.

Domenico Di Siena

@urbanohumano | urbanohumano.com

Domenico Di Siena is architect, urban planner and researcher; is founder and director of Urbano Humano Agency, Agency for Innovation and Knowledge Society.
Researching and working on possible synergies of physical networks (public space) and digital networks (Internet) for the Urbanism PhD program of the Universidad
Politécnica de Madrid where he obtains a DEA degree in 2009. Experiments and develops hybrid systems to connect architecture and urbanism fields with
communication and social media, by new design and management models of urban public space (Sentient City). Author of the ebook "Sentient City: the City of
Knowledge" intellectual synthesis about a new city model based on a technological and social ecosystem. Curator and co-director of #OPENmadrid, annual event
about Open Design, P2P Urbanism, Social innovation and Sharing Economy in collaboration with the Rey Juan Carlos University.
In 2013 he began the project "Think Cities", a research project and training on Urban Innovation and Territory Management.

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Book (Executive Summary) #MacroMesoMicro Systemic Territory Framework from the perspective of Social Innovation

  • 1.
  • 2. #MacroMesoMicro | Executive Summary The place matters. We were born there, have been living and working there, entered there and exited from there. Places are an object of observation from the outside while we experience them from the inside. A place is the most ethnographic level of observation of relational territorialisation. However, do we really know how territories behave? Can we really observe in practise the notion of the Network Territory? How does the dynamic concept of a territory fit and juxtapose with that of a network?. Some territories are putting all their efforts, thanks to the common work of public, private, and civil agents, into restructuring the post-crisis economic and social system. Nevertheless, can we observe and see what is occurring in these places and territories? How are we supposed to observe those big black boxes with input and output but with an unknown and hardly explainable process? How can we apply hermeneutics to the socially innovating processes in the networked territories at any scale? What tools should we use for this observation? What tools do we want and can we use to intervene? What effect do we ultimately want to have? All these elements may demand a systemic vision in the cybernetic multi-disciplinary sense that Social Innovation requires and that links with the two main currents of Social Innovation in a coherent way: we are referring to, on the one hand, the more academic approach, with a social justice dimension, aligned towards the Territory and Social Economy and, on the other hand, the more practitioner and policy-making approach, championed by the third-way labour school of thought of the Young Foundation, Nesta and Demos. This publication is thus to suggest taking a step back to achieve some impulse and present a Territory Systemic Framework from Social Innovation. We mixed elements from Action Research as a suggestion for the investigation methodology, the way to observe the Territory from the viewpoint or paradigm of Social Innovation. That is to say that we deconstructe the Territory into three scales (#Macro, #Meso and #Micro) to be able to observe, understand, and implement social transformations. What we know now is that the future of Territories is currently determined by two variables: their network-notion and their value of commons. The Territories that are able to mingle with the collective intelligence that is strategically aligned with the understanding of the Territory-Network and Common Welfare will be in a better position to undertake some real processes of Social Innovation within themselves. Which policies, projects, and agents/people should be promoted within the Territories? And what role do creative atmospheres or ecosystems play? Let us then answer three questions: What? Why? How? That is to say, Territory, Social Innovation, and Action Research: How? The aim of this publication is to deconstruct the Strategic Content to achieve an Application Tool of the Territory from Social Innovation through an Exploratory Methodology that will follow the paradigm of Action Research. TERRITORY = (LAND+IDENTITY)*NETWORKS (physical + digital + social). The What, the place, the space, the Territory. The material and biological aspect but also the intangible and cultural. Land + Identity. All Territories are different, even when they have the same sociodemographic radiography. The fundamental element in the formation of territories in these territorialisations, to the point of blending with them, is the network. What for. The Territory is a systemic and interdependent set where politics and social movements, scientists, engineers, and other policy-making experts must provide an answer in an open and transparent conversation with citizens. it is an experimental and selective process, with constant interaction between “bees and trees”. At this point, the #Macro and #Micro scales are blended to achieve an intermediate synthesis: #Meso. The “Black Box” in the Strategy, primarily because in #Meso, the relations that can or cannot transform the social relations of the five systems are built until the #Macro scale (via Policies and Projects) and the #Micro scale (via Projects and People) are reached. The type of Social Innovation that we present does not contradict any possibility of Social Transformation but also does not act as a unifying and dogmatic ideology, as explained in the following quote, we are considering the Territory as a unit that is susceptible to being objectified and that can provoke within itself a Social Transformation that will lead it towards its future.
  • 3. Executive Summary | #MacroMesoMicro Authors own graphic based on Moulaert et al. (2013) and Calzada, Chautón y Di Sienna (2013)
  • 4. Igor Calzada @icalzada | www.igorcalzada.com PostDoctoral Research Fellow at COMPAS & InSIS, University of Oxford (UK), Programme for the Future of Cities and he is a Fellow at the James Oxford Martin School and Basque Foundation for Science, Ikerbasque. He works in basic and applied research projects in the following knowledge fields: Social Innovation applied to Territories & City-Regions via Action Research Methodologies. He has been directing Congresses, Summer Schools and Workshops, leading basic and applied research projects and publishing books and journal articles in the aforementioned fields. He is Lecturer & Research Fellow at the University of Mondragon Unibertsitatea and has been working more than ten years in the Mondragon Co-operative Corporation Group (http://www.mondragon-corporation.com) based in the Basque Country. Last year, 2012, he was the Scientific Director of Future City-Regions/Euskal Hiria 2012 Congress organized by the Basque Government (http://www.basquecity.org & http://www.euskalhiria.org). He was presented with a Research Award by the Spanish Princess. In 2008, he has been Associate Researcher at the University of Nevada, Reno (USA); in 2009-2010, worked as Director of Research & Innovation at the Vice-Ministry of the Basque Government; and also has carried out research, on the 5th, 6th and 7th FP of the EU and worked as a Strategic and Innovation Advisor for institutions & companies. His background is: Urban Sociologist (1997) Dphil at Political Science & Sociology at the University of Deusto (Spain). Master in Business Administration MBA at the Faculty of Economics & Business at the University of Deusto (Spain). He obtained the Advanced Studies degree at the University of Helsinki (Finland). He got his PhD at the University of Mondragon, in Territorial Development and Business Administration. Adolfo Chautón @adolfochauton | achauton.tumblr.com Urban Geographer (2000) , degree in Urban and Territorial Planning for the ETSAV (2001) and Masters in Sustainability and LA21 by Univerisity of Extremadura (2003). His career has been marked by the design and development of open participatory processes projects focused on the user, through action-reflection, hybridizing creativity, technology, sustainability and local development. He has been coordinator of Cáceres Creativa projects (2007-2011) and director of Exterrae , sustainability lab Extremadura (2006-2012) . He was Technical Coordinator of the International Congress " Creative Cities in Imagination Society (2009). He has participated as coordinator or editor in various reports that related creativity and Imagination Society with urban sustainability and local, rural and/or urban development. He had participated in the drafting of territorial urban and strategic planning. He has coordinated and conducted several formative experiences in their work areas. He now works as independent consultant-researcher-facilitator in the field of Social Innovation and specifically focuses on developing Emprendipia and OpenMandala , an open operating system and a open tool to generate and support projects based on Social Innovation and Entrepreneurship. Domenico Di Siena @urbanohumano | urbanohumano.com Domenico Di Siena is architect, urban planner and researcher; is founder and director of Urbano Humano Agency, Agency for Innovation and Knowledge Society. Researching and working on possible synergies of physical networks (public space) and digital networks (Internet) for the Urbanism PhD program of the Universidad Politécnica de Madrid where he obtains a DEA degree in 2009. Experiments and develops hybrid systems to connect architecture and urbanism fields with communication and social media, by new design and management models of urban public space (Sentient City). Author of the ebook "Sentient City: the City of Knowledge" intellectual synthesis about a new city model based on a technological and social ecosystem. Curator and co-director of #OPENmadrid, annual event about Open Design, P2P Urbanism, Social innovation and Sharing Economy in collaboration with the Rey Juan Carlos University. In 2013 he began the project "Think Cities", a research project and training on Urban Innovation and Territory Management.