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Data, feedback, measuring/reporting, charting progress, social norms, selling the journey | Alan Brown

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iCARB Community Groups Workshop ,[object Object],[object Object],Alan Brown
Carbon @ Community Level ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linlithgow Gas and Electric DECC data ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Linlithgow Gas and Electricity Consumption what it looks like
What’s Missing for community action ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The language of Climate Action in communities.
Up is Good - Zero is Freezing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Changing Norms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And what are we saying today ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Transition - Think Differently
“ Mind your Carbon Language” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
If we are going to sell a carbon message. keep it simple, use colour carefully, trend upwards for progress, watch your words, scale appropriately, reward, normalise, avoid complex language. A B C D E F £’s not kgCO2-e
Thank-you ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Data, feedback, measuring/reporting, charting progress, social norms, selling the journey | Alan Brown

  • 1.
  • 2.
  • 3.
  • 4. Linlithgow Gas and Electricity Consumption what it looks like
  • 5.
  • 6. The language of Climate Action in communities.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Transition - Think Differently
  • 13.
  • 14. If we are going to sell a carbon message. keep it simple, use colour carefully, trend upwards for progress, watch your words, scale appropriately, reward, normalise, avoid complex language. A B C D E F £’s not kgCO2-e
  • 15.