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Your Social Media Strategy
Connections and Limitless Opportunities


                      Irene Francesca Castillo
                           May 21, 2012
         http://www.linkedin.com/in/icastillomultilingual5mba
                             @multi5MBA
Notice and Disclosure
The following presentation is a pay forward
community service for the 50+ Employment
Expo, JCA, Rockville, Md. It is based on my
own positive experience using LinkedIn. I am
not receiving any compensation in any way
from LinkedIn or the products that are
mentioned here. I used my own profile as an
example to avoid any privacy issues.
YOU




  A Connector to Multiple Groups through the World
LinkedIn has 150 million members in 200 countries – The Sky is the Limit.
•   Today’s presentation will cover:
•   What LinkedIn Can do for You
•   Build your profile - This is your marketing piece
•   Get connected - Build up your network
•   Join groups - Share your expertise
•   Use social media - mini-blogging, tweeting
•   Follow a company, follow a member
•   Use LinkedIn Tools to increase your social media
    visibility
• How to get started:
  – Create an account – It is free – www.LinkedIn.com
  – Build your profile
     • Professional picture - This is not Facebook
     • Your name and your Expertise - It is like a newspaper’s
       headline
     • Jobs: Present and Past
     • Education
     • Recommendations
     • Websites – Your company, where you went to school
     • Twitter
     • Public Profile – Your Very Own URL
*The Following Slides Will Provide

• A LinkedIn Profile and its different components
• Groups
• Discussions
• Connections
• Worldwide Network Connections and statistics
  of these connections
• Company you follow
                             *To avoid any privacy issues my
                                own profile is being used
Profile and Its Different Components – Part 1
Profile and Its Different Components – Part 2
Your Very Own News Aggregator
Groups – Your Own Groups
Group Discussions
Group Statistics Shows How active the Group Is and the
Geographic Locations as well as the Professional Occupations
Your Connections
Your Worldwide Network Connections
           and Statistics
If you are interested in a Company,
    Follow it and Get the Scoop…
-             TOOLS I USE
• Box
  – You can upload work samples
• SlideShare
  – You can upload your PowerPoint presentations
• Reading List
  – Books you read and recommend
• Polls – Your own survey
• Events - Conferences, meeting you will attend
Other LinkedIn Tools
LinkedIn Learning Center

http://learn.linkedin.com/
http://learn.linkedin.com/new-users/

LinkedIn Blog
http://blog.linkedin.com

How LinkedIn will fire up your career - CNN Money.com - http://money.cnn.com/2010/0
Free LinkedIn Learning Resources
Summary
• Create your account
                              Use Social
• Build your profile
                              Media Daily
• Share and market your
  expertise
• Brand yourself
• Give before you receive
• Use all the LinkedIn Free
  Tools to Optimize your
  Profile
• Blog and Twit with one
  click in your Home Page
Thank you.
              Have a great Summer!

            Irene Francesca Castillo
           Castillo Global Consulting
http://www.linkedin.com/in/icastillomultilingual5mba
                   @multi5MBA

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2012 Your Social Media Strategy Anyone Can Do It

  • 1. Your Social Media Strategy Connections and Limitless Opportunities Irene Francesca Castillo May 21, 2012 http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA
  • 2. Notice and Disclosure The following presentation is a pay forward community service for the 50+ Employment Expo, JCA, Rockville, Md. It is based on my own positive experience using LinkedIn. I am not receiving any compensation in any way from LinkedIn or the products that are mentioned here. I used my own profile as an example to avoid any privacy issues.
  • 3. YOU A Connector to Multiple Groups through the World LinkedIn has 150 million members in 200 countries – The Sky is the Limit.
  • 4. Today’s presentation will cover: • What LinkedIn Can do for You • Build your profile - This is your marketing piece • Get connected - Build up your network • Join groups - Share your expertise • Use social media - mini-blogging, tweeting • Follow a company, follow a member • Use LinkedIn Tools to increase your social media visibility
  • 5. • How to get started: – Create an account – It is free – www.LinkedIn.com – Build your profile • Professional picture - This is not Facebook • Your name and your Expertise - It is like a newspaper’s headline • Jobs: Present and Past • Education • Recommendations • Websites – Your company, where you went to school • Twitter • Public Profile – Your Very Own URL
  • 6.
  • 7. *The Following Slides Will Provide • A LinkedIn Profile and its different components • Groups • Discussions • Connections • Worldwide Network Connections and statistics of these connections • Company you follow *To avoid any privacy issues my own profile is being used
  • 8. Profile and Its Different Components – Part 1
  • 9. Profile and Its Different Components – Part 2
  • 10. Your Very Own News Aggregator
  • 11. Groups – Your Own Groups
  • 13. Group Statistics Shows How active the Group Is and the Geographic Locations as well as the Professional Occupations
  • 15. Your Worldwide Network Connections and Statistics
  • 16. If you are interested in a Company, Follow it and Get the Scoop…
  • 17. - TOOLS I USE • Box – You can upload work samples • SlideShare – You can upload your PowerPoint presentations • Reading List – Books you read and recommend • Polls – Your own survey • Events - Conferences, meeting you will attend
  • 19. LinkedIn Learning Center http://learn.linkedin.com/ http://learn.linkedin.com/new-users/ LinkedIn Blog http://blog.linkedin.com How LinkedIn will fire up your career - CNN Money.com - http://money.cnn.com/2010/0
  • 20.
  • 22. Summary • Create your account Use Social • Build your profile Media Daily • Share and market your expertise • Brand yourself • Give before you receive • Use all the LinkedIn Free Tools to Optimize your Profile • Blog and Twit with one click in your Home Page
  • 23. Thank you. Have a great Summer! Irene Francesca Castillo Castillo Global Consulting http://www.linkedin.com/in/icastillomultilingual5mba @multi5MBA

Notas del editor

  1. I have selected my own profile since this eliminates the privacy issues if I were to use someone’s else as an example. I have copied the different parts that I want to highlight for your since it was not possible to copy everything in one page.
  2. Elaborate about each category.