How to market yourself and make connections.

1. New Product Development
YOU
An Amazing Product Ready to Launch
Irene
Francesca

2. Networking – Marketing Yourself
 Breaking the ice
 Working the room
 Your elevator pitch

3. Breaking the Ice
 Have your tools ready
• Read the news of the day, particularly the ones
related to your own industry.
• If the networking event is related to an association
of which you are not a member, do a little research
to find out the type of people that are members.
• Find common links to the group and you. We tend
to like people like us.
• There is nothing like a friendly smile. It has been
proven that people respond better to a smile than
to a serious face.

4. Working the Room – Marketing Yourself
 The best marketers create an experience the
consumer wants – Not just music but portable
and with a great sound – iPod
 You are the product – Need to wrap it well
(dress for the occasion), create a desirable
situation – they want to be associated with
you because you bring them value
 “…Think of a networking event as the
possibility of making 100 friends.” Quoted
from a smart Latina at a networking event.
 What do friends do –
help each other, right?

5. Networking – Marketing Yourself
 Have your elevator pitch ready and rehearsed
• Your elevator pitch is what you can tell me about
yourself in one or two minutes.
• I use a branding – What differentiates me from other
people:
– My international experience
– My education
– My languages
Bring all the points together to show who You are. Like the
stars in the sky that by joining the dots make wonderful
constellations – that stars are your skills – the constellation
is - YOU.

6. Networking – To Open Doors to New
Possibilities
 You must have business cards – self-printed
or store bought. Names on napkins get lost.
 After event, follow-up with an e-mail note or
an article that you may think the person would
be interested in.
 Or just a short hello to re-connect and keep in
touch.
• Repetition = remembering You