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Uses of ICT in advertising
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Information and Communication Technology (ICT) is an integral part of business management now-a-day. It is inevitable for the smooth running of business irrespective of size and complexity all over the world. Due to the rapid development of ICT and its huge use in all spheres of our lives, businesses are also influenced by it. Now, businesses are managing their resources by using ICT support that is helping them to perform their tasks faster and accurate than before. But the developing countries like Bangladesh are still struggling to introduce ICT supports in all areas of businesses. But due to a very strong culture at work place, this effort is hindered substantially. Therefore, this paper aims at identifying the present status of the use of ICT in business management and its challenges it faces. Secondary data have been primarily used for conducting this study which was collected from the different business reports and the journal papers. An experience survey was also conducted among the senior administrators of the business houses were also included in the study. Results show that the use of ICT is very low in the small and medium business enterprises while the large businesses houses are using ICT supports. Results also show that the use of ICT primarily depends on the complexity and the nature of the business. The entrepreneurs who have ICT literacy, they are mostly using ICT supports in the management of their businesses. This study suggests that the business houses in Bangladesh should use ICT support in order to increase the efficiency at their work. But this is often depends on the ICT infrastructure of the country as a whole.
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Information and Communication Technology (ICT) is an integral part of business management now-a-day. It is inevitable for the smooth running of business irrespective of size and complexity all over the world. Due to the rapid development of ICT and its huge use in all spheres of our lives, businesses are also influenced by it. Now, businesses are managing their resources by using ICT support that is helping them to perform their tasks faster and accurate than before. But the developing countries like Bangladesh are still struggling to introduce ICT supports in all areas of businesses. But due to a very strong culture at work place, this effort is hindered substantially. Therefore, this paper aims at identifying the present status of the use of ICT in business management and its challenges it faces. Secondary data have been primarily used for conducting this study which was collected from the different business reports and the journal papers. An experience survey was also conducted among the senior administrators of the business houses were also included in the study. Results show that the use of ICT is very low in the small and medium business enterprises while the large businesses houses are using ICT supports. Results also show that the use of ICT primarily depends on the complexity and the nature of the business. The entrepreneurs who have ICT literacy, they are mostly using ICT supports in the management of their businesses. This study suggests that the business houses in Bangladesh should use ICT support in order to increase the efficiency at their work. But this is often depends on the ICT infrastructure of the country as a whole.
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quint digital media share price:- Digital media The Internet orovides a cost-efective way to arnet wt prasecs ard ose Provides a reach to a gobal audience at a low cost Besides being csteecthe te ireHas become even more relevant since the younger generston sperds es time Ncirg TW More tirme on the Intermet Many cstormers reseach busiresses arine before deire Buy frorm. A well-designed webste is the first poirt of cartact for many causormers Busres Using various Digital media services ike social media sites. Barrer ats, sparsorstics Blogs, search engines and other websites that the target audienice viets besides morircse Engine rankíngs. Social rnedia is the new forrn of comTunicaon wtietetis Lrikedr Ftrk Twitter or Instagrarm. People are constantly checking these charines berase f touAccessitble they are. Digital media is being used effectvely to enhance and sucport the slirg efur The Web has become a prirnary s0urce of ínfomation for mllions af cusiomers in te arsmr And business-to-business markets The Web can also be used to stirate a a Fr man Companies, personal salespersons can reach oniy a fracion of the potertia csore Through tríal demonstratíons and/or sarnples offered anine, customers caa determine f te cfera Satisfies their needs and if so, request a personal sales call. Advantages 1. For many companies, with lirnited budgets, the intemet enabies them to gan epsuet Potential customers at a fracion of the ivestrment that woud be reqiret sng Traditional rnedia. 2. The Intemet has the ability to target specfc groups of indviduals with minimum WSE Coverage since only those who are interested in the products or services wl st te se 3. As a result of precise targeting. Messages can be designes to acpeai p te s Needs and wants of the target audience. 4. Because theDisadvantages Digital Media Of ads proliferates. He the Intemet numbers are growing, its reach is still far behind that of television, One He areatest disadvantages of the Intermet is the lack of reliability of the research Numbers generated. Digital Media Imes downloading information from the Net takes a long time. When there are a Number of users, the time increases and some sites may be inaccessible due to tooMany visitors. Broadband is helping to reduce this problem. Advantages Some ads may not get noticed, Consumers may also 9.5 OUT-OF-HOME MEDIA • Extremely low cost Target marketing Media Vehicles Can be personalised • Interactive capabilities Weaknesses • Clutter Disadvantages 1. In many cases, the out-of-home media results în a high degree of waste coverage, since 2. Not everyone driving past a billboard is part of the target market. 3. Due to the speed with which most people pass by outdoor ads, exposure time is short, so 4. Messages are limited to a few words or illustrations.
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3e - Security Of Data
3e - Data Protection
3e - Data Protection
3e - Computer Crime
3e - Computer Crime
3d - Working Practices
3d - Working Practices
One - Social & Ethical Issues
One - Social & Ethical Issues
Use of ict in advertising
1.
2.3 Use of
ICT in Advertising
2.
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5.
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10.
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