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Online Policy Primer
Meng Yuan(Rhoda) Lu
14046959
NET503 Assignment 2
“Booking.com is the world leader in booking hotel
and other accommodations online. It guarantees the
best prices for any type of property - from small
independents to five-star
luxury.”(booking.com,2013)

“Booking.com was recently rated as
Australia's biggest and fastest-growing online
travel agent by Hitwise, a digital data
specialist that measures website
traffic.”(Upe,2013)
Sometimes, it is easy to register
Without real name verifying
Without agreeing to TOS, EULA or other policy.

Like Booking.com

Does it mean they
don’t have rules?
And we can do
whatever we
want….
Of course not….look at
the bottom of their
website
There are two links which you need pay attention…

Maybe you never see it ….But
you should know something about
it.

Let’s go…
First of all….

means

It
-Once you have
accessed this website, no matter
read or not, it would be considered
that you agreed to all terms and
conditions they made.

And….
All the terms and conditions may be changed
anytime

without notice…
“Booking.com are not directed at children under the
age of 18. The use of any of our services is only
allowed with the valid consent of a parent or a
guardian. When we receive information from a child
under the age of 18, we reserve the right to delete
it.”(booking.com,2013)

Age Requirement
That means, you cannot use booking.com to make reservation
if you are under 18 years old.
It sounds good!
Although booking.com
is playing a role of
agency, it doesn’t charge
you any intermediation
fees.
But, it also
points out…
(Booking.com,2013)

It means, they cannot verify whether
information published in the website
is correct or not, because they are only
an agency .All information is provided
by accommodation providers.
If you have any related losses, they

have

no responsibility!
That’s great. And what is the Best Price Guarantee?

What can you do if other place has a better deal after your reservation with
booking.com?
That means, you can get a better rate if you find a lower rate
even you have made a reservation with booking.com. But you

all

must contact them immediately and
the booking
conditions in the new place must be the same as your prior
reservation.
Before you pay
Please Remember
That means booking.com
has some good protecting
measures on credit card
security. But you
must ensure the
credit card reservations
are made using
Booking.com's secure
server…
It means your information of
the credit card will be
deleted after 10 days ,unless
you choose to keep them in
your personal account.

“Your credit card details are stored for a

maximum

of 10 days. After that, your credit card data will be
either permanently deleted from our systems or will
remain hashed in our system for fraud detection
purposes. This is unless you have chosen to store your
credit card details in your personal account.”
(booking.com,2013)
‚(n)either we nor any of our **shall be liable for (i) any
punitive, special, indirect or consequential loss or
damages, any loss of production, loss of profit, loss of
revenue, loss of contract, loss of or damage to goodwill or
reputation, loss of claim, (ii) any inaccuracy relating to the
(descriptive) information (including rates, availability and
ratings) of the accommodation as made available on our
website, (iii) the services rendered or the products offered
by the accommodation provider, (iv) any
(direct, indirect, consequential or punitive) damages, losses
or costs suffered, incurred or paid by you, pursuant
to, arising out of or in connection with the use, inability to
use or delay of our website, or (v) for any (personal)
injury, death, property damage, or other
(direct, indirect, special, consequential or punitive)
damages, losses or costs suffered, incurred or paid by
you, whether due to (legal) acts, errors, breaches, (gross)
negligence, willful misconduct, omissions, nonperformance, misrepresentations, tort or strict liability by
or (wholly or partly) attributable to the accommodation
(its employees, directors, officers, agents, representatives
or affiliated companies), including any (partial)
cancellation, overbooking, strike, force majeure or any
other event beyond our control.‛(Booking.com,2013)
Wrong information (rates, availability and ratings) of the accommodation;
the services rendered or the products offered by the accommodation
provider(even disclosed on the site)….etc.
“direct damages due to an
attributable shortcoming of our
obligations in respect to our
services”(Booking.com,2013)

But the definition
of inappropriate
service is very
unclear…
Intellectual property rights
“7. By completing a booking, you agree to receive an
email which (i) offers (including third party offers to the
extent that you have actively opted in for this information)
relevant to your reservation and destination, (ii) inviting
you to complete our guest review form.

8. The completed guest review may be (a) uploaded
onto the relevant property's information page and (b)
(wholly or partly) used and placed by Booking.com
at its sole discretion (e.g. for marketing, promotion
or improvement of our service).We reserve the right
to adjust, refuse or remove reviews at our sole
discretion.

10. Booking.com exclusively retains ownership of
all rights, title and interest in and to (all intellectual
property rights of) (the look and feel (including
infrastructure) of) the website on which the service
is made available (including the guest reviews and
translated content).” (booking.com,2013)

What do they mean?
Let’s move to “Privacy
and Cookies”
Booking.com will collect all your
details when you visit their web
site, no matter whether you will
use their services.
Therefore, the most important target of
booking.com collecting your information is to
share with cooperative partners, third-party service
providers, as well as competent authorities.
What is cookies?
They are not
edible…
“cookies are mainly used to remember the choices you
have made – choices such as the language you prefer
and the currency you use. They will also make sure you
are recognized when you return to a
website.”(booking.com,2013)

How does Booking.com use cookies?
(

Technical cookies
Functional cookies
Analytics cookies
Commercial cookies

By using these cookies, booking.com is able to
remember your preferences(like preferred currency and
language, the property you viewed earlier), gain insight
on how visitors use the website(every details of you
doing in the website), and show you Booking.com
advertisements on other websites.(Booking.com,2013)

These cookies will be
stored at maximum 5
years if you do not erase
them from your browser.
(booking.com,2013)

)
What is ‘web beacons’?
cookies can be accepted or
refused, while web beacons will exist as
a tiny graphic image and cannot be
refused. It means you will be
monitored by booking.com if you visit
their website and can’t say NO!

}
Online policy primer
Online policy primer

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Online policy primer

  • 1. Online Policy Primer Meng Yuan(Rhoda) Lu 14046959 NET503 Assignment 2
  • 2. “Booking.com is the world leader in booking hotel and other accommodations online. It guarantees the best prices for any type of property - from small independents to five-star luxury.”(booking.com,2013) “Booking.com was recently rated as Australia's biggest and fastest-growing online travel agent by Hitwise, a digital data specialist that measures website traffic.”(Upe,2013)
  • 3.
  • 4.
  • 5. Sometimes, it is easy to register Without real name verifying Without agreeing to TOS, EULA or other policy. Like Booking.com Does it mean they don’t have rules? And we can do whatever we want….
  • 6. Of course not….look at the bottom of their website There are two links which you need pay attention… Maybe you never see it ….But you should know something about it. Let’s go…
  • 7. First of all…. means It -Once you have accessed this website, no matter read or not, it would be considered that you agreed to all terms and conditions they made. And….
  • 8. All the terms and conditions may be changed anytime without notice…
  • 9. “Booking.com are not directed at children under the age of 18. The use of any of our services is only allowed with the valid consent of a parent or a guardian. When we receive information from a child under the age of 18, we reserve the right to delete it.”(booking.com,2013) Age Requirement That means, you cannot use booking.com to make reservation if you are under 18 years old.
  • 10. It sounds good! Although booking.com is playing a role of agency, it doesn’t charge you any intermediation fees. But, it also points out…
  • 11. (Booking.com,2013) It means, they cannot verify whether information published in the website is correct or not, because they are only an agency .All information is provided by accommodation providers. If you have any related losses, they have no responsibility!
  • 12. That’s great. And what is the Best Price Guarantee? What can you do if other place has a better deal after your reservation with booking.com?
  • 13. That means, you can get a better rate if you find a lower rate even you have made a reservation with booking.com. But you all must contact them immediately and the booking conditions in the new place must be the same as your prior reservation.
  • 15. That means booking.com has some good protecting measures on credit card security. But you must ensure the credit card reservations are made using Booking.com's secure server…
  • 16. It means your information of the credit card will be deleted after 10 days ,unless you choose to keep them in your personal account. “Your credit card details are stored for a maximum of 10 days. After that, your credit card data will be either permanently deleted from our systems or will remain hashed in our system for fraud detection purposes. This is unless you have chosen to store your credit card details in your personal account.” (booking.com,2013)
  • 17. ‚(n)either we nor any of our **shall be liable for (i) any punitive, special, indirect or consequential loss or damages, any loss of production, loss of profit, loss of revenue, loss of contract, loss of or damage to goodwill or reputation, loss of claim, (ii) any inaccuracy relating to the (descriptive) information (including rates, availability and ratings) of the accommodation as made available on our website, (iii) the services rendered or the products offered by the accommodation provider, (iv) any (direct, indirect, consequential or punitive) damages, losses or costs suffered, incurred or paid by you, pursuant to, arising out of or in connection with the use, inability to use or delay of our website, or (v) for any (personal) injury, death, property damage, or other (direct, indirect, special, consequential or punitive) damages, losses or costs suffered, incurred or paid by you, whether due to (legal) acts, errors, breaches, (gross) negligence, willful misconduct, omissions, nonperformance, misrepresentations, tort or strict liability by or (wholly or partly) attributable to the accommodation (its employees, directors, officers, agents, representatives or affiliated companies), including any (partial) cancellation, overbooking, strike, force majeure or any other event beyond our control.‛(Booking.com,2013)
  • 18. Wrong information (rates, availability and ratings) of the accommodation; the services rendered or the products offered by the accommodation provider(even disclosed on the site)….etc.
  • 19. “direct damages due to an attributable shortcoming of our obligations in respect to our services”(Booking.com,2013) But the definition of inappropriate service is very unclear…
  • 20. Intellectual property rights “7. By completing a booking, you agree to receive an email which (i) offers (including third party offers to the extent that you have actively opted in for this information) relevant to your reservation and destination, (ii) inviting you to complete our guest review form. 8. The completed guest review may be (a) uploaded onto the relevant property's information page and (b) (wholly or partly) used and placed by Booking.com at its sole discretion (e.g. for marketing, promotion or improvement of our service).We reserve the right to adjust, refuse or remove reviews at our sole discretion. 10. Booking.com exclusively retains ownership of all rights, title and interest in and to (all intellectual property rights of) (the look and feel (including infrastructure) of) the website on which the service is made available (including the guest reviews and translated content).” (booking.com,2013) What do they mean?
  • 21.
  • 22.
  • 23. Let’s move to “Privacy and Cookies”
  • 24. Booking.com will collect all your details when you visit their web site, no matter whether you will use their services.
  • 25. Therefore, the most important target of booking.com collecting your information is to share with cooperative partners, third-party service providers, as well as competent authorities.
  • 26.
  • 27. What is cookies? They are not edible…
  • 28. “cookies are mainly used to remember the choices you have made – choices such as the language you prefer and the currency you use. They will also make sure you are recognized when you return to a website.”(booking.com,2013) How does Booking.com use cookies?
  • 29. ( Technical cookies Functional cookies Analytics cookies Commercial cookies By using these cookies, booking.com is able to remember your preferences(like preferred currency and language, the property you viewed earlier), gain insight on how visitors use the website(every details of you doing in the website), and show you Booking.com advertisements on other websites.(Booking.com,2013) These cookies will be stored at maximum 5 years if you do not erase them from your browser. (booking.com,2013) )
  • 30.
  • 31. What is ‘web beacons’?
  • 32. cookies can be accepted or refused, while web beacons will exist as a tiny graphic image and cannot be refused. It means you will be monitored by booking.com if you visit their website and can’t say NO! }

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