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活动专题设计
1.
专 题 设
计
2.
1.专题的类别• 品牌定位 •
营 销 • 理念与文化的展示2.专题的展示形式• 板块• 顶图和底图• 标题栏 • 图片、视频• 文字• 细节元素3.小结
3.
• 品牌定位 树立品牌形象,增加用户对品牌的认知度,了解产品的同时进一步了解品牌文化。
4.
• 营 销
诱惑力和煽动性的活动吸引用户参与,从而增加网站流量,达到产品推广,促进销售的目的。
5.
专题的类别 • 理念与文化的展示
6.
展示形式 • 板块多以横向左中右、左右这样的布局来分布板块,或图片或文字。
7.
• 顶图和底图 头图和底图的颜色统一
头图和底图相结合
8.
• 标题栏 按钮式
线框式
9.
• 图片,视频展示形式多样
10.
• 文字 通过不同颜色、大小排列,更具层次感。
11.
• 细节元素
12.
小 结 凤头:头图简洁喻意明确。
猪肚:中段版式多样,内容充实。 豹尾:下半部分以图片为主,托得住底。
13.
谢
谢
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