Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands. THIS VERSION CONTAINS THE WEBINAR SLIDES ONLY. TO REPLAY THE WEBINAR WITH AUDIO, PLEASE VISIT: http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinar