How Content and Social Work Together - Content summit Antony Mayfield 2010

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Antony Mayfields presentation at the Content Summit November 2010 on Content and Social

CONTENT|SOCIAL
Interna'onal
Content
Summit

London
:
:
24.11.10
Antony
Mayﬁeld,
iCrossing
1

2
in media & marketing
EVERYTHING
is up for grabs

3
iCrossing started with
NETWORKS

4
and added
CONTENT &
SOCIAL

5
so how do we make
CONTENT
work with
SOCIAL?

6
MUST READ!

7
but WHERE?
is the wrong question to
begin content strategy with

8
WHO & WHY
are better

9
STORIES
& NUMBERS
are key to success

10
keep your
Social+Content
people close together

11
TENSION IS GOOD

11
TENSION IS GOOD

12
DEFAULT TO SOCIAL

13
DEFAULT TO SOCIAL

14
DEFAULT TO SOCIAL

15
TECHNICAL
ﬁndable
portable
shareable

16
DESIGN
platforms
principles
processes

17
MEASUREMENT
is part of creative

18
LITERACY

19
E-BOOKS
http://goo.gl/NrTZj

20
meandmywebshadow.com

13
47
Email: antony.mayfield@icrossing.co.uk
Sites: icrossing.co.uk | antonymayfield.com
Blog: connect.icrossing.co.uk
Twitter: @amayfield / @icrossing_uk
Thank you
21

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1. CONTENT|SOCIAL Interna'onal Content Summit London : : 24.11.10 Antony Mayﬁeld, iCrossing 1

2. 2 in media & marketing EVERYTHING is up for grabs

3. 3 iCrossing started with NETWORKS

4. 4 and added CONTENT & SOCIAL

5. 5 so how do we make CONTENT work with SOCIAL?

6. 6 MUST READ!

7. 7 but WHERE? is the wrong question to begin content strategy with

8. 8 WHO & WHY are better

9. 9 STORIES & NUMBERS are key to success

10. 10 keep your Social+Content people close together

11. 11 TENSION IS GOOD

12. 11 TENSION IS GOOD

13. 12 DEFAULT TO SOCIAL

14. 13 DEFAULT TO SOCIAL

15. 14 DEFAULT TO SOCIAL

16. 15 TECHNICAL ﬁndable portable shareable

17. 16 DESIGN platforms principles processes

18. 17 MEASUREMENT is part of creative

19. 18 LITERACY

20. 19 E-BOOKS http://goo.gl/NrTZj

21. 20 meandmywebshadow.com

22. 13 47 Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 21