Sam Fenton-Elstone opened Display Day 2014 with this intro which includes results from our client survey and an update on the last 12 months in display advertising.
5. #iXdisplay
How are you integrating your display advertising with marketing channels?
Onsite Content 42%
Paid Search 42%
Social Media 8%
Email 8%
6. #iXdisplay
What barriers, do you currently face when running your display activity?
Attribution
25%
Budget
31%
Value/Understanding
13%
Measurement
19%
Cross Channel Impact
13%
8. #iXdisplay
9.50AM: Managing your data: How to move from gathering data to processing and applying it
correctly in a cross platform efficient manner
- Lucia Mastromauro, DoubleClick
10.10AM: How Hearst are planning for a future where content, display innovation and
performance marketing meet’ – Stephen Edwards, Hearst
10.40AM: Coffee Break
11.00AM: The age-ism of Paid Social – Sean Mazur & James Mortimer, iCrossing
11.30AM: reed.co.uk case study: How they broke YouTube records
- Jamie Bodkin, Reed & Oliver Hughes, iCrossing
12.00PM: Taking advantage of mobile display - Max Macintosh, Google
12.20PM Panel discussion Q&A – iCrossing, Google and reed.co.uk
12.40PM: Closing
12.45PM: Networking & Refreshments
Agenda
Display Day 14
18. #iXdisplay
Agree or disagree – ‘More than 50% of our digital visitors will be via
mobile by 2015’
60%21%
19%
Agree
Neutral
Disagree
Source: econsultancy
22. #iXdisplay
Audience duplication across networks & devices
Reliant on publisher execution
Expensive workflows
Poor brand safety
Competitive network bidding
Wastage
Lack of Actionable insight
Missed Conversions
Expensive lunches
23. #iXdisplay
Audience duplication across networks & devices
Reliant on publisher execution
Expensive workflows
Poor brand safety
Competitive network bidding
Wastage
Lack of Actionable insight
Missed Conversions
Expensive lunches
A thing of the past.
24. #iXdisplay
Media buying in 2014.
One strategy, approach and platform: Display. Paid Social. Video.
Search.
By Life Stage:
Tailor the search
experience for Super
Moms
By Customer Status:
People who
purchased in the past
will be cross-sold other
products
By Shopping Phase:
Show a “closer” offer
to customers who
have shown intent by
visiting your site
By Interest:
Make creative that
resonates with
people with certain
interests & hobbies
26. #iXdisplay
Media buying in 2015?
One strategy, approach and platform: Display. Paid Social. Video.
Search. TV. Digital Outdoor. Interactive Print. Radio.
By Life Stage:
Tailor the search
experience for Super
Moms
By Customer Status:
People who
purchased in the past
will be cross-sold other
products
By Shopping Phase:
Show a “closer” offer
to customers who
have shown intent by
visiting your site
By Interest:
Make creative that
resonates with
people with certain
interests & hobbies