This document provides a brief history of marketing from cave drawings 10,000 BC to the present day and potential future developments. It traces the evolution of marketing techniques from early forms like cave drawings and stone tablets to modern digital marketing methods including social media, mobile apps, location-based services and augmented reality. The document predicts future trends in areas like connected homes and devices, curated personalized content, retail hacks, gamification, and virtual shopping experiences.

1. WHAT’S NEXT?
A Brief History Of The Future Of Marketing
by Brian Haven
VP of Strategy & Planning
iCrossing
IMAGE SOURCE: http://havegonedc.blogspot.com/2011/02/too-cheap-to-dream-big.html & Disney

2. Looking back, for a moment.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/9/future-new-york-the-city-of-skyscrapers-1925.html

3. IMAGE SOURCE: http://futurestoryteller.wordpress.com/2009/12/

5. CAVE DRAWINGS
10,000 BC – 5,000 BC

6. CAVE DRAWINGS
4,000s BC

7. CAVE DRAWINGS
3,000s BC

8. PAPYRUS
STONE TABLETS
CAVE DRAWINGS
Development Of
Languages &
Societies
FIRESIDE CHAT
2,000s BC

9. PAPYRUS
PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
TOWN CRIER
CARTS & SIGNS
2,000 BC – 0 AD

10. PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
TOWN CRIER
CARTS & SIGNS
0 AD - 500

11. PAPER
FIRESIDE CHAT
BAZAAR / MARKETPLACE
TOWN CRIER
CARTS & SIGNS
500 – 1000

12. PAPER
Gutenberg Printing Press
BOOKS / POSTERS / HANDBILLS
FIRESIDE CHAT
BAZAAR / MARKETPLACE
TOWN CRIER
CARTS & SIGNS
1000 – 1450s

13. PAPER
BOOKS / POSTERS / HANDBILLS
FIRESIDE CHAT
BAZAAR / MARKETPLACE
TOWN CRIER
CARTS & SIGNS
1500s 1600s 1700s 1800

14. DAWN OF THE INDUSTRIAL REVOLUTION
Internal Combustion
Steam Power
Engine
Railroads Electrical Power
COUPONS
PR
TELEGRAPH / TELEPHONE
BOOKS / MAGAZINES
First Newspaper Ad
NEWSPAPERS
BAZAAR / MARKETPLACE
BILLBOARDS
1836 1850s 1864 1867 1888

15. WAR PROPAGANDA
DOOR-TO-DOOR SALES
COUPONS
TUPPERWARE PARTIES
PR
YELLOW PAGES
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
CLASSIFIED ADS
BILLBOARDS
CONSUMER GOODS & PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
20th 1920s 1940s 1950s
CENTURY

16. GOLDEN AGE OF ADVERTISING
SWEEPSTAKES DATABASE MARKETING
DOOR-TO-DOOR SALES DIRECT MAIL
GUERILLA MARKETING
COUPONS PERSONAL COMPUTERS
TUPPERWARE PARTIES CABLE TV
PR HOME SHOPPING CHANNELS
YELLOW PAGES ELECTRONIC BBS
TELEPHONE EMAIL
TELEMARKETING COMPUTER SPAM
BOOKS / MAGAZINES
NEWSPAPERS SWEEPSTAKES
DOOR-TO-DOOR SALES
CLASSIFIED ADS COUPONS
“TUPPERWARE PARTY” / MULTI-LEVEL MARKETING
PR
YELLOW PAGES
BILLBOARDS TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
PRODUCT PACKAGING NEWSPAPERS
CLASSIFIED ADS
PRODUCT PLACEMENT BILLBOARDS
PRODUCT PACKAGING
RADIO ADS PRODUCT PLACEMENT
RADIO ADS
TV ADS TV ADS
1960s 1970s 1980s

17. DOTCOM BOOM
DATABASE MARKETING WWW / WEB SITES
SEARCH ENGINES
DIRECT MAIL CRM
GUERILLA MARKETING ECOMMERCE
COMPARISON SHOPPING
PERSONAL COMPUTERS ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
CABLE TV WEB DISPLAY ADVERTISING
HOME SHOPPING CHANNELS TIVO
LONG TAIL / NICHE
ELECTRONIC BBS DATABASE MARKETING
DIRECT MAIL
EMAIL GUERILLA MARKETING
PERSONAL COMPUTERS
COMPUTER SPAM CABLE TV
HOME SHOPPING CHANNELS
ELECTRONIC BBS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
DOOR-TO-DOOR SALES
COUPONS
MULTI-LEVEL MARKETING
PR
YELLOW PAGES
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
CLASSIFIED ADS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
1990s

18. DOTCOM BUST SOCIALIZATION OF THE WEB
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
“Irrational Exuberance”
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
BLOGS
DATABASE MARKETING
SEARCH MARKETING
DIRECT MAIL
PODCASTING
GUERILLA MARKETING
ONLINE VIDEO
PERSONAL COMPUTERS
VIDEO GAMES (WEB)
CABLE TV
HOME SHOPPING CHANNELS MOBILE PHONES (POPULARIZED)
CROWDSOURCING
ELECTRONIC BBS
SOCIAL NETWORKS
EMAIL
WIKIS
COMPUTER SPAM
TWITTER
SWEEPSTAKES
DOOR-TO-DOOR SALES WWW / WEB SITES
SEARCH ENGINES
CRM
COUPONS ECOMMERCE
COMPARISON SHOPPING
MULTI-LEVEL MARKETING ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
PR TIVO
LONG TAIL / NICHE
YELLOW PAGES DATABASE MARKETING
DIRECT MAIL
TELEPHONE GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
TELEMARKETING HOME SHOPPING CHANNELS
ELECTRONIC BBS
BOOKS / MAGAZINES EMAIL
COMPUTER SPAM
SWEEPSTAKES
NEWSPAPERS DOOR-TO-DOOR SALES
COUPONS
CLASSIFIED ADS MULTI-LEVEL MARKETING
PUBLIC RELATIONS
BILLBOARDS YELLOW PAGES
TELEPHONE
TELEMARKETING
PRODUCT PACKAGING BOOKS / MAGAZINES
NEWSPAPERS
PRODUCT PLACEMENT CLASSIFIED ADS
BILLBOARDS
PRODUCT PACKAGING
RADIO ADS PRODUCT PLACEMENT
RADIO ADS
TV ADS TV ADS
2000s

19. LOCATION AWARENESS, MOBILITY, RETAIL HACKING
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
BLOGS LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
SEARCH MARKETING FOURSQUARE / GOWALLA / LOOPT
YELP
OPEN TABLE
PODCASTING QUORA
VIRTUAL SHOW & TELL
ONLINE VIDEO VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
VIDEO GAMES (WEB) NEAR-FIELD COMMUNICATIONS
THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
MOBILE PHONES (POPULARIZED)
CROWDSOURCING BLOGS
SEARCH MARKETING
PODCASTING
SOCIAL NETWORKS ONLINE VIDEO
VIDEO GAMES (WEB)
WIKIS MOBILE PHONES
CROWDSOURCING
TWITTER SOCIAL NETWORKS
WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
2008 2010

20. THE EPOCH OF BIEBER
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
FOURSQUARE / GOWALLA / LOOPT
YELP
OPEN TABLE
QUORA
VIRTUAL SHOW & TELL
VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
NEAR-FIELD COMMUNICATIONS
GREAT
THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
BLOGS
SEARCH MARKETING
PODCASTING
PUBLICIST BIEBERTUBE
ONLINE VIDEO
VIDEO GAMES (WEB)
WARS
MOBILE PHONES
CROWDSOURCING
SOCIAL NETWORKS
WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
2011 2012 December 21, 2012

21. THE EPOCH OF BIEBER
BIERBERTUBE
SOYLENT GREEN
2022 2036 8047

22. While flying cars and jet packs still
elude us, many other promises of the
web are beginning to come true.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/6/18/going-to-the-opera-in-the-year-2000-1882.html

23. CONNECTED HOME
We’re at the precipice of a digital
Cambrian Explosion.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/5/2/jean-marc-cotes-visions-of-the-year-2000-1899.html

24. DIGITAL TV / LIVINGROOM
IMAGE SOURCE: http://nationaltvads.com/Family_watching_TV_58.jpg

25. SMARTPHONES
IMAGE SOURCE: http://blog.oxagile.com/wp-content/uploads/2010/05/smartphones.jpg

26. TABLETS

27. KINECT & GESTURE INTERFACES
IMAGE SOURCE: http://www.youtube.com/watch?v=THv-EA4EzSY&feature=player_embedded

28. SKINPUT
IMAGE SOURCE: http://www.youtube.com/watch?v=eK9GdNq4fnc

29. DYNAMIC MOBILITY
It’s all about me.
Here. Now.
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/21/house-of-the-future-1956.html

30. AUGMENTED REALITY
IMAGE SOURCE: http://jandawson.files.wordpress.com/2010/06/augmented_geotravel1.jpg

31. AUGMENTED REALITY
IMAGE SOURCE: http://1.bp.blogspot.com/_Ms08GTGsFEM/TDsvm4yIKFI/AAAAAAAAAHw/P21YteNyxi8/s1600/prince+of+percia.jpg

32. AUGMENTED CONTEXT
IMAGE SOURCE: http://www.coolinfographics.com/storage/post-images/secondforbes.jpg?__SQUARESPACE_CACHEVERSION=1273591497165

33. FLASH DEALS
IMAGE SOURCE: http://techcrunch.com/2011/03/01/loopt-sxsw/

34. CURATED CONTENT
IMAGE SOURCE: http://iphonecruncher.com/wp-content/uploads/2010/07/couch-shot_highres.jpg

35. LOCATION AWARENESS
IMAGE SOURCE: http://cdn.starkinsider.com/wordpress/wp-content/uploads/2010/01/iphone-four-square-1.jpg

36. LOCALIZATION
Make the experience relevant
to me, please... online and off.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/10/french-prints-show-the-year-2000-1910.html

37. POP-UP STORES
IMAGE SOURCE: http://www.nellyrodilab.com/wp-content/uploads/2010/02/popup.jpg

38. RETAIL-TAINMENT
IMAGE SOURCE: http://mommypoppins.com/files/IMG_2570.JPG

39. LOCAL ‘FEEL’
IMAGE SOURCE: http://1.bp.blogspot.com/_IPYGwEA2QzA/TMbrDn8fUsI/AAAAAAAAIlw/91JyXreHUYg/s1600/Ace+Hotel+NY+%2826%29.jpg

40. RETAIL HACKING
Oh, did we mention that we’re in
charge now?
IMAGE SOURCE: http://www.paleofuture.com/blog/2009/6/16/manufactured-working-robots-1980s.html

41. CROWD ACTIVATED COUPONS
IMAGE SOURCE: http://www.robertirwinjewelers.com/wp-content/uploads/2010/09/grouponshot.jpg

42. CROWD ACTIVATED COUPONS
IMAGE SOURCE: http://dealsofthedaywp.files.wordpress.com/2010/04/living-social.jpg

43. CROWD ACTIVATED COUPONS

44. GAMIFICATION
It might as well be fun, too.
Game on!
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/7/10/mono-scoot-1965.html

45. FOURSQUARE
IMAGE SOURCE: http://mattersofgrey.com/wp-content/uploads/2010/04/foursquare-sprite.png

46. YELP
IMAGE SOURCE: http://pulse2.com/wp-content/uploads/2010/06/yelp-checkin.jpg & http://ybadges.com/Portals/69755/images/yelp%20badges-resized-600.jpg

47. MYCOKE REWARDS
IMAGE SOURCE: http://www.emailinstitute.com/system/files/email-gallery/My%20Coke%20Rewards%20New%20Member%20Newsletter%20%2820100909%29.jpg

48. QUESTIONS & ANSWERS
IMAGE SOURCE: http://captico.com/wp-content/uploads/2011/02/Quora-Newsfeed.png

49. VIRTUAL SHOPPING
It’s show and tell time...
minus eating paste.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/2/24/another-frigidaire-space-age-advance-1966.html

50. CONNECTED SHOPPING
IMAGE SOURCE: http://store.levi.com/

51. VIRTUAL STYLIST
IMAGE SOURCE: http://gotryiton.com/looks/6410A0B/

52. DEMOCRATIZED PAYMENTS
Show me the money.
IMAGE SOURCE: http://www.paleofuture.com/blog/2007/9/14/credit-card-rings-1964.html

53. MOBILE PAYMENT PROCESSING
IMAGE SOURCE: http://4.bp.blogspot.com/_9Jy0DUkoy_c/TUedmXJpJ8I/AAAAAAAAKSo/tPr3-erErBs/s1600/square-credit-card-reader.jpg

54. NEAR-FIELD COMMUNICATIONS
IMAGE SOURCE: http://teamaltman.com/wp-content/uploads/2010/02/nfc_selectaautomat.jpg

55. THIRD PARTY EXPERIENCE LAYER
Your experience will be co-opted.
IMAGE SOURCE: http://www.jeffwidmer.com/crossroads/index.php/2010/06/all-things-video/

56. ENHANCED $$ MANAGEMENT — MINT.COM
IMAGE SOURCE: http://img.clubic.com/02412188-photo-mint-dashboard.jpg

57. ENHANCED $$ MANAGEMENT — BANKSIMPLE
IMAGE SOURCE: http://www.fastcodesign.com/1663315/can-better-design-save-personal-banking

58. CUSTOMER SERVICE HACKING
IMAGE SOURCE: http://yoda.co.kr/wordpress/wp-content/uploads/2007/07/070724_093454.png

59. NEUROMARKETING
It’d be easier if you just
read my mind.
IMAGE SOURCE: http://www.fastcompany.com/1731055/oscars-avatar-neurocinema-neuromarketing

60. IMAGE SOURCE: http://www.youtube.com/watch?v=lI12IislAvY

61. Brands are people, too.
And nobody is safe...
IMAGE SOURCE: http://elane.stanford.edu/images/exhibits/tobacco/pallmall/santaseriesguardagainstthroatscratchL.jpg

62. Imagine if...

63. IMAGE SOURCE: http://www.robertirwinjewelers.com/wp-content/uploads/2010/09/grouponshot.jpg

64. IMAGE SOURCE: http://3.bp.blogspot.com/_GAGgcGbzFpk/TE3QIYR-i-I/AAAAAAAAGBQ/_O12r5mQPuA/s1600/wikileaks.jpg

65. IMAGE SOURCE: http://cdn.theatlantic.com/static/infocus/egyptchange021011/e01_08967231.jpg

66. We don’t have all the answers,
but we’re excited to start exploring
the possibilities, and the connections.
IMAGE SOURCE: http://www.paleofuture.com/blog/2010/7/14/electronic-home-library-1959.html

67. THE EPOCH OF BIEBER
DIGITAL VIDEO STREAMING
DIGITAL SETTOP BOXES
GAMING CONSOLES
SMARTPHONES
TABLETS
GESTURE INTERFACE DEVICES
BODY INTERFACES / WEARABLE COMPUTING
AUGMENTED REALITY
SEMANTIC WEB
FLASH DEALS
FLASH MOBS
CURATED CONTENT SERVICES
LOCATION AWARENESS
POPUP STORES
RETAIL ENTERTAINMENT
LOCALIZED EXPERIENCES
CROWD ACTIVATED COUPONS
FOURSQUARE / GOWALLA / LOOPT
YELP
OPEN TABLE
QUORA
VIRTUAL SHOW & TELL
VIRTUAL STYLIST
DEMOCRATIZED PAYMENTS
NEAR-FIELD COMMUNICATIONS
GREAT
THIRD-PARTY LAYERED EXPERIENCES
CUSTOMER SERVICE HACKS
BLOGS
SEARCH MARKETING
PODCASTING
PUBLICIST BIEBERTUBE
ONLINE VIDEO
VIDEO GAMES (WEB)
WARS
MOBILE PHONES
CROWDSOURCING
SOCIAL NETWORKS
WIKIS
TWITTER
WWW / WEB SITES
SEARCH ENGINES
CRM
ECOMMERCE
COMPARISON SHOPPING
ONLINE MARKETS (AMAZON)
ONLINE AUCTIONS (EBAY)
WEB DISPLAY ADVERTISING
TIVO
LONG TAIL / NICHE
DATABASE MARKETING
DIRECT MAIL
GUERILLA MARKETING
PERSONAL COMPUTERS
CABLE TV
HOME SHOPPING CHANNELS
EMAIL
COMPUTER SPAM
SWEEPSTAKES
COUPONS
MULTI-LEVEL MARKETING
PUBLIC RELATIONS
TELEPHONE
TELEMARKETING
BOOKS / MAGAZINES
NEWSPAPERS
BILLBOARDS
PRODUCT PACKAGING
PRODUCT PLACEMENT
RADIO ADS
TV ADS
2011 2012 December 21, 2012

68. THANK YOU
Questions?
Brian Haven
brian.haven@icrossing.com
IMAGE SOURCE: http://www.paleofuture.com/blog/2008/2/15/disneyland-jetpack-1966.html