SlideShare una empresa de Scribd logo
1 de 12
Creative Crowdsourcing
for
Branding & Design support
Presented by: Dhiraj Pai, Managing Director
                     www.id8on.com
About Us




Copyright 2012– id8on
who we are
 Jade Magnet & id8on                                 Jade Magnet Asia-Pacific Pte Ltd
 - Founded in 2009 as Jade Magnet
 - Sep 2012 – Mixilion (Middle East)
 - Oct 2012 – id8on (Asia Pacific)
 - Over 2000+ projects executed
 - Over 6000 providers and growing

                                         Solution delivery, not match-making: Always have a Plan B
                                         - Unique Delivery Assurance Model
                                         - Game changing: Independent Account Manager program
                                         - “Champions”: Service quality & backup delivery team
                                         - Your id8on, Your World: Local teams, local providers, with open
                                           access to global providers
                                         - Not just design & technology, but business strategy &
                                           marketing too

 KPI  repeat projects, repeat clients

 Survey: Over 75% of Jade Magnet
 clients would use
 our platform & services again

Copyright 2012– id8on
the platform is the solution

            It’s difficult to source creative skills   Access to unlimited creative talent




            Cost-quality tussle                        Quality available at multiple price points




            On-the-ground execution is disconnected    Ecosystem has end-to-end
            from generation of creative solution       solution providers




                                                       The platform makes creative providers
            Takes years for business acceptability
                                                       business-ready from day 1




Copyright 2012– id8on
some customers


            TECHNOLOGY          TECHNOLOGY     FASHION & LIFESTYLE        TECHNOLOGY




         FASHION & LIFESTYLE    AUTOMOTIVE        TECHNOLOGY                  NGO




      TRAVEL & TRANSPORTATION   TECHNOLOGY         HEALTHCARE              EDUCATION




            TECHNOLOGY          TECHNOLOGY   ADVERTISING & MARKETING      TECHNOLOGY




             REAL ESTATE           BFSI           TECHNOLOGY           FASHION & LIFESTYLE


Copyright 2012– id8on
solutions delivered @ id8on
                                                            Advertisements
               Other creative graphics                       Print ads
                                                             OOH ads
              Interactive presentations                      Banner ads
                            Infographics                     Animated ads
         Desktop & mobile wallpaperrs                                        Animation
                         T-Shirt designs                                      Product demo
            Supergrafix or wall designs                                       Concept demo
                         Signage design                                       Learning material
    Packaging & product graphic design                                        Corporate video
                        Web
                                                                                            Mobile
          Websites - Basic,
      Mid-size & CMS based                                                                   Mobile sites
        Platforms & portals                                                                  Mobile web apps
         eCommerce Sites                                                                     Mobile hybrid apps
           Flash based sites                                                                 Mobile native apps
                 Newletters
        Wordpress Themes
           Template Design
                   eMailers
                                                                                 Digital Marketing
                                       Print
                                                                                  On- page & off-page SEO
        Brochures (multiple page-formats)                                         Facebook apps
                                   Poster                                         Facebook games, contests & quizzes
                                    Flyer                                         Social media network campaigns
                    Calendar (desk, wall)
                                               Branding
                                               Logo design
                                               Mascot design
Copyright 2012– id8on                          Corporate stationery
“uncluttering” the process


                                                       Experienced                  Media Space &
                  Creative Partner                      Strategists     Designers    Technology
                                                                                      Partners


                                                     Ideas and
                                                  strategy for the
                                                       launch




     Business                    Post the brief         Marketing
   needs a launch        $        on platform           Enthusiasts   Design
     campaign




Copyright 2012– id8on
id8on benefits
                                                                   Traditional
                                                                                 id8on
                                                                    Methods


      300%              Average number of design options               5          15


         30%            Average days taken to create a brochure       20          15


         50%            Average number of iterations in products      10          5


         40%            Budget($) for Search Engine Optimization     300         180


       500%             Number of designs for Print/OOH Advert         3          15




Copyright 2012– id8on
id8on solutions
               STARTUPS           EMERGING             ENTERPRISE

                                dynamic websites       microsites
                  logos
                                   brochures           brochures
              stationery                            document templates
                                  newsletters
              brochures          application UI        animations

                emailers            print ads           banner ads
                                                     digital marketing
           basic websites       interactive PPTs       infographics
             mobile sites       basic mobile apps      mobile apps



                 from
             SGD$ 1250
                  for
        Basic Startup Package

Copyright 2012– id8on
how to work with id8on

              1           Signup for an Enterprise
                        Account with id8on & share
                        creative requirements with
                        budgets & payment details




              2          Client OR Creative Partner        Select the final design from
                               posts the design        4      entries after iterative
                             requirement on the                     revisions
                                  platform



                                                            Complete the remaining
              3         Designers submit entries for
                                                       5     payout and receive the
                          you to pick from. Client
                                                           source files of the selected
                         comments on designs to
                                                                   final design
                                 fine-tune



Copyright 2012– id8on
how we make it work



   Crowd Management             Team Definition              Confidentiality

   Project Management Process   within id8on                 id8on & Crowd
   Delivery Assurance Model
   Daily back up process        Creative Partner             Confidentiality Agreement
                                Delivery Assurance Manager   Non Disclosure Agreement

                                through id8on

                                Designer, Developer
                                Content Writer
                                Back up resources




Copyright 2012– id8on
Thank you       Connect with us
     for your time!     dhiraj@id8on.com

                        @id8on
                        facebook.com/id8on




                                             www.jademagnet.com
Copyright 2012– id8on

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id8on - Creative Crowdsourcing Platform for APAC

  • 1. Creative Crowdsourcing for Branding & Design support Presented by: Dhiraj Pai, Managing Director www.id8on.com
  • 3. who we are Jade Magnet & id8on Jade Magnet Asia-Pacific Pte Ltd - Founded in 2009 as Jade Magnet - Sep 2012 – Mixilion (Middle East) - Oct 2012 – id8on (Asia Pacific) - Over 2000+ projects executed - Over 6000 providers and growing Solution delivery, not match-making: Always have a Plan B - Unique Delivery Assurance Model - Game changing: Independent Account Manager program - “Champions”: Service quality & backup delivery team - Your id8on, Your World: Local teams, local providers, with open access to global providers - Not just design & technology, but business strategy & marketing too KPI  repeat projects, repeat clients Survey: Over 75% of Jade Magnet clients would use our platform & services again Copyright 2012– id8on
  • 4. the platform is the solution It’s difficult to source creative skills Access to unlimited creative talent Cost-quality tussle Quality available at multiple price points On-the-ground execution is disconnected Ecosystem has end-to-end from generation of creative solution solution providers The platform makes creative providers Takes years for business acceptability business-ready from day 1 Copyright 2012– id8on
  • 5. some customers TECHNOLOGY TECHNOLOGY FASHION & LIFESTYLE TECHNOLOGY FASHION & LIFESTYLE AUTOMOTIVE TECHNOLOGY NGO TRAVEL & TRANSPORTATION TECHNOLOGY HEALTHCARE EDUCATION TECHNOLOGY TECHNOLOGY ADVERTISING & MARKETING TECHNOLOGY REAL ESTATE BFSI TECHNOLOGY FASHION & LIFESTYLE Copyright 2012– id8on
  • 6. solutions delivered @ id8on Advertisements Other creative graphics Print ads OOH ads Interactive presentations Banner ads Infographics Animated ads Desktop & mobile wallpaperrs Animation T-Shirt designs Product demo Supergrafix or wall designs Concept demo Signage design Learning material Packaging & product graphic design Corporate video Web Mobile Websites - Basic, Mid-size & CMS based Mobile sites Platforms & portals Mobile web apps eCommerce Sites Mobile hybrid apps Flash based sites Mobile native apps Newletters Wordpress Themes Template Design eMailers Digital Marketing Print On- page & off-page SEO Brochures (multiple page-formats) Facebook apps Poster Facebook games, contests & quizzes Flyer Social media network campaigns Calendar (desk, wall) Branding Logo design Mascot design Copyright 2012– id8on Corporate stationery
  • 7. “uncluttering” the process Experienced Media Space & Creative Partner Strategists Designers Technology Partners Ideas and strategy for the launch Business Post the brief Marketing needs a launch $ on platform Enthusiasts Design campaign Copyright 2012– id8on
  • 8. id8on benefits Traditional id8on Methods 300% Average number of design options 5 15 30% Average days taken to create a brochure 20 15 50% Average number of iterations in products 10 5 40% Budget($) for Search Engine Optimization 300 180 500% Number of designs for Print/OOH Advert 3 15 Copyright 2012– id8on
  • 9. id8on solutions STARTUPS EMERGING ENTERPRISE dynamic websites microsites logos brochures brochures stationery document templates newsletters brochures application UI animations emailers print ads banner ads digital marketing basic websites interactive PPTs infographics mobile sites basic mobile apps mobile apps from SGD$ 1250 for Basic Startup Package Copyright 2012– id8on
  • 10. how to work with id8on 1 Signup for an Enterprise Account with id8on & share creative requirements with budgets & payment details 2 Client OR Creative Partner Select the final design from posts the design 4 entries after iterative requirement on the revisions platform Complete the remaining 3 Designers submit entries for 5 payout and receive the you to pick from. Client source files of the selected comments on designs to final design fine-tune Copyright 2012– id8on
  • 11. how we make it work Crowd Management Team Definition Confidentiality Project Management Process within id8on id8on & Crowd Delivery Assurance Model Daily back up process Creative Partner Confidentiality Agreement Delivery Assurance Manager Non Disclosure Agreement through id8on Designer, Developer Content Writer Back up resources Copyright 2012– id8on
  • 12. Thank you Connect with us for your time! dhiraj@id8on.com @id8on facebook.com/id8on www.jademagnet.com Copyright 2012– id8on