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UKRAINIAN IT UNIVERSE
“UA-NET” OVERVIEW

October 2013
UKRAINE IT UNIVERSE OVERVIEW

OUTSOURCING
• $2B+ in revenue
• 50,000+
engineers
• 500+ firms
• 25-30% CAGR

late 90s

R&D GLOBAL CO
• $ billions created
• 5,000+
engineers
• 100+ centers
• 30-40% CAGR

early 2000s

INTERNET
• $2B local market
• Thousands
employees
• 100+ companies
• 40-50% CAGR

SOFTWARE TECH
• $1B worth total
• Thousands
engineers
• 1,000+ startups
• 50-100% CAGR

mid-late 2000s

2
SOFTWARE OUTSOURCING
Premier outsourcing destination

High quality engineering pool

#1

Top30

in CEE by
# developers
and $ volume

2008
2010
2011
2013

outsourcing
destination by

2nd
Gold

20%

most certified
IT professionals
in the world

4th

Silver

Top10

cheaper development
versus Russia and
Belarus

2013

2011
2012
2013

2012
2013

1st

2nd

Finalists

Outsourcing volume over the next 3 years

$4B
$2B

2013

2016
3
100+ R&D CENTERS IN UKRAINE

AMERICA

EUROPE

CIS

ASIA

750 ppl

300

300

1100

600

150

150

150

250

100

200

100

4
UA-NET IN NUMBERS

17m
1.8%
eCommerce
penetration

13m

internet
users

daily
users

90%
cash-ondelivery

40%
internet
penetration

#1
in Europe
by avg. time
spent online

20%
broadband
growth

5
CONSUMER INTERNET

$2B

1.8%

market

penetration

Electronics, apparel and ticketing are
the major categories

5x rise over the next 5 years
($USD B)

4.6%

11

10.0

5%

10
9

eCommerce, $B

8

Sport goods

Other

Online/Total sales, %

Shopping
clubs

4%

Laptops

7

Air

3%

Books

6

Cameras

5
4

1.8%
1.5%

3

2

Jewelry

1.5

2.0

Online
Hotels
shops

2%

Phones
1%

Events
Appliances

1
0

0%
2010 2011 2012 2013e 2014e 2015e 2016e 2017e 2018e

Electronics

Other

Other

Apparel Tickets

Auto parts
Personal care
Groceries
Other

6
UKRAINE IS NOT RUSSIA

Several $100M+ success
stories, dozens of growing
$20-50M+ companies

$10B Yandex and Mail.ru,
several $1B success stories

Success stories –
mostly global stories play
(“Israeli” model)

Success stories – both local
consumer play and
global $1B stories

Underdeveloped VCs
(first VC funds in 2011,
still only 2 Series A funds)

Developed VC ecosystem,
50+ funds

Large army of high quality
software engineers

• As in Israel, in Ukraine the local market is way too small, while huge army of engineers
is capable, and is witnessed, to create world class global technology leaders
• AVentures team argues that number of $100M-1B success stories in Ukraine will
increase with the development of VC ecosystem
7
VENTURE ECOSYSTEM IN LATE 2013
TICKET

Local
Global

INVESTORS’ GEOGRAPHY

Pre seed and seed

Round A

Round B

Few angels
with local
residence
or roots

FFF is still
predominant
funding method

hundreds deals/year
$15-50k ticket

Several Ukrainian
startups are residents

Number of global
VC funds screening
deals, though only
Intel closed 2 deals

50 deal/year
$15-100k ticket

10-15 deals/year
$1-3m ticket

Screening market,
$5-10M

8
$1B+ WORTH STARTUPS

Mobile

eCommerce

Software

CIS
Global

MARKET

UA

Online services

SECTOR

The largest success stories out of Ukraine are global niche plays.
The local market is way too small, and Ukraine is deploying “Israeli”
model – building global/US IT companies with R&D locally
9
MAP: UKRAINIAN IT STARTUPS (1/2)

GoalEurope (eng) http://goaleurope.com/2013/06/04/ukrainian-it-startups-everything-you-need-to-know/
Forbes.ua (rus)
http://forbes.ua/business/1348494-ukrainskie-it-startapy-samye-privlekatelnye-obekty-dlya-investicij

10
MAP: UKRAINIAN IT STARTUPS (2/2)

GoalEurope (eng) http://goaleurope.com/2013/06/04/ukrainian-it-startups-everything-you-need-to-know/
Forbes.ua (rus)
http://forbes.ua/business/1348494-ukrainskie-it-startapy-samye-privlekatelnye-obekty-dlya-investicij

11
LIQUIDITY EVENTS

Image
recognition

Dating

Outsourcing

Outsourcing

Outsourcing

$45mm by
Google

$250mm
MCap*

$0.4B
MCap

$0.9B
MCap

$1.6B
MCap

M&A

IPO

M&A

IPO

IPO

– “Ukrainian angle”

– “CIS (Russia, Belarus etc) and
Ukrainian angle”
2-3 companies to go for IPO
over the next 5 years

* – late 2012

12
DEPOSITPHOTOS: CEE SUCCESS STORY
2016-18: IPO/exit

TOP5 GLOBAL MICROSTOCK

$12m sales
16m photos
$6m revenue, Top5,
2x growth than market
Series A
$3m TMT
3m photos
Launch

2009

2010

2011

2012

2013

2014
13
KEY TAKEAWAY & CONTACT DETAILS
1. Multibillion IT industry in Ukraine exists today
2. Ukraine already plays important role in global
ecosystem

3. #1 in CEE and #4 in the world by number of
technical specialists
4. Ecommerce market to grow from $2B to $10B in 5-6
years

5. Software technology companies with R&D in
Ukraine can become global leading companies in
their niches
6. Venture capital ecosystem is extremely
underdeveloped, yet this is changing fast

7. Lot of interesting startups
8. At least 2-3 IT company to go IPO/exit for “hundreds
of million US dollars” during next 4-5 years

Y
E
V
G
E
N
S
Y
S
O
Y
E
V
M
a
n
a
g
i
n

14

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IDCEE 2013: Ukrainian IT universe - Yevgen Sysoyev (Managing Partner @ AVentures Capital)

  • 1. UKRAINIAN IT UNIVERSE “UA-NET” OVERVIEW October 2013
  • 2. UKRAINE IT UNIVERSE OVERVIEW OUTSOURCING • $2B+ in revenue • 50,000+ engineers • 500+ firms • 25-30% CAGR late 90s R&D GLOBAL CO • $ billions created • 5,000+ engineers • 100+ centers • 30-40% CAGR early 2000s INTERNET • $2B local market • Thousands employees • 100+ companies • 40-50% CAGR SOFTWARE TECH • $1B worth total • Thousands engineers • 1,000+ startups • 50-100% CAGR mid-late 2000s 2
  • 3. SOFTWARE OUTSOURCING Premier outsourcing destination High quality engineering pool #1 Top30 in CEE by # developers and $ volume 2008 2010 2011 2013 outsourcing destination by 2nd Gold 20% most certified IT professionals in the world 4th Silver Top10 cheaper development versus Russia and Belarus 2013 2011 2012 2013 2012 2013 1st 2nd Finalists Outsourcing volume over the next 3 years $4B $2B 2013 2016 3
  • 4. 100+ R&D CENTERS IN UKRAINE AMERICA EUROPE CIS ASIA 750 ppl 300 300 1100 600 150 150 150 250 100 200 100 4
  • 6. CONSUMER INTERNET $2B 1.8% market penetration Electronics, apparel and ticketing are the major categories 5x rise over the next 5 years ($USD B) 4.6% 11 10.0 5% 10 9 eCommerce, $B 8 Sport goods Other Online/Total sales, % Shopping clubs 4% Laptops 7 Air 3% Books 6 Cameras 5 4 1.8% 1.5% 3 2 Jewelry 1.5 2.0 Online Hotels shops 2% Phones 1% Events Appliances 1 0 0% 2010 2011 2012 2013e 2014e 2015e 2016e 2017e 2018e Electronics Other Other Apparel Tickets Auto parts Personal care Groceries Other 6
  • 7. UKRAINE IS NOT RUSSIA Several $100M+ success stories, dozens of growing $20-50M+ companies $10B Yandex and Mail.ru, several $1B success stories Success stories – mostly global stories play (“Israeli” model) Success stories – both local consumer play and global $1B stories Underdeveloped VCs (first VC funds in 2011, still only 2 Series A funds) Developed VC ecosystem, 50+ funds Large army of high quality software engineers • As in Israel, in Ukraine the local market is way too small, while huge army of engineers is capable, and is witnessed, to create world class global technology leaders • AVentures team argues that number of $100M-1B success stories in Ukraine will increase with the development of VC ecosystem 7
  • 8. VENTURE ECOSYSTEM IN LATE 2013 TICKET Local Global INVESTORS’ GEOGRAPHY Pre seed and seed Round A Round B Few angels with local residence or roots FFF is still predominant funding method hundreds deals/year $15-50k ticket Several Ukrainian startups are residents Number of global VC funds screening deals, though only Intel closed 2 deals 50 deal/year $15-100k ticket 10-15 deals/year $1-3m ticket Screening market, $5-10M 8
  • 9. $1B+ WORTH STARTUPS Mobile eCommerce Software CIS Global MARKET UA Online services SECTOR The largest success stories out of Ukraine are global niche plays. The local market is way too small, and Ukraine is deploying “Israeli” model – building global/US IT companies with R&D locally 9
  • 10. MAP: UKRAINIAN IT STARTUPS (1/2) GoalEurope (eng) http://goaleurope.com/2013/06/04/ukrainian-it-startups-everything-you-need-to-know/ Forbes.ua (rus) http://forbes.ua/business/1348494-ukrainskie-it-startapy-samye-privlekatelnye-obekty-dlya-investicij 10
  • 11. MAP: UKRAINIAN IT STARTUPS (2/2) GoalEurope (eng) http://goaleurope.com/2013/06/04/ukrainian-it-startups-everything-you-need-to-know/ Forbes.ua (rus) http://forbes.ua/business/1348494-ukrainskie-it-startapy-samye-privlekatelnye-obekty-dlya-investicij 11
  • 12. LIQUIDITY EVENTS Image recognition Dating Outsourcing Outsourcing Outsourcing $45mm by Google $250mm MCap* $0.4B MCap $0.9B MCap $1.6B MCap M&A IPO M&A IPO IPO – “Ukrainian angle” – “CIS (Russia, Belarus etc) and Ukrainian angle” 2-3 companies to go for IPO over the next 5 years * – late 2012 12
  • 13. DEPOSITPHOTOS: CEE SUCCESS STORY 2016-18: IPO/exit TOP5 GLOBAL MICROSTOCK $12m sales 16m photos $6m revenue, Top5, 2x growth than market Series A $3m TMT 3m photos Launch 2009 2010 2011 2012 2013 2014 13
  • 14. KEY TAKEAWAY & CONTACT DETAILS 1. Multibillion IT industry in Ukraine exists today 2. Ukraine already plays important role in global ecosystem 3. #1 in CEE and #4 in the world by number of technical specialists 4. Ecommerce market to grow from $2B to $10B in 5-6 years 5. Software technology companies with R&D in Ukraine can become global leading companies in their niches 6. Venture capital ecosystem is extremely underdeveloped, yet this is changing fast 7. Lot of interesting startups 8. At least 2-3 IT company to go IPO/exit for “hundreds of million US dollars” during next 4-5 years Y E V G E N S Y S O Y E V M a n a g i n 14