http://idcee.org/p/greg-williams/ Greg Williams is Executive Editor of WIRED where he writes on innovation. He has been a magazine editor for over twenty years, ten of them in New York City. His latest novel, The Nero Decree, is published by Thomas & Mercer (part of Amazon Books) in March. He is also the co-founder of the digital storytelling platform MyLondonStory. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. Make Me Care:
Creating a successful narrative for
your business
Greg Williams
Executive Editor, WIRED
@GWillia66

9. “We now live in a world where
information is potentially unlimited.
Information is cheap, but meaning
is expensive. Where is the
meaning? Only human beings can
tell you where it is. We’re
extracting meaning from our
minds and our own lives.”
George Dyson, technology
historian

10. “Data is the new oil.”
Reid Hoffman, Founder LinkedIn

11. What’s your story?

12. Storytelling = design

13. Where to start?

14. If you want your
product to be heard
by consumers, it
must be rooted in a
story that consumers
can emotionally
connect with.

15. HERITAGE

16. Customer Service

17. Empowerment

18. Own the space

19. Caring

21. Make.
Me.
Care.

22. Make Me Care:
Creating a successful narrative
for your business
Greg Williams
Executive Editor, WIRED
@GWillia66
@mylondonstory