SlideShare una empresa de Scribd logo
1 de 18
Engaging Gamified
Language Learning
web / mobile / +++
How LinguaLeo works?
2

The user chooses current level, targets and
media content he likes
news, audiobooks, videos to listen, comprehends & imitate
wordlists & phraselists by topics, grammar courses, thematic
courses, courses on skills

The gamified scenario leads him on the way
Leo gives advice, feels hunger, gets XP points & levels, eats
meatballs, lives in the Jungle (where the content is)

Feels real-time progress, enjoys social sharing
Daily progress, ratings, sharing, following learning activity
LinguaLeo Today (Oct ’13)
3

 >5.000.000 users (>14,000 daily regs). Leader in Russia
and CIS. >300.000 users in Brasil
 Great engagement & retention
 iPhone, Android, Windows Phone apps
are in Top Education
 TNW Russian Startup Awards 2013 ☆
Russian Startup Rating 2012 ☆ BIT 2011 ☆ Cloud 2012
 50+ talented team ☆ Runa Capital $3 mln
LinguaLeo Key Team members
4

Aynur Abdulnasyrov, CEO and Founder.
Ex-CEO and Founder of nativespeakers.ru,
Co-founder of treda.ru, ImageStars.net
Ramil Ibragimov, Business Development Director
at VC Runa Capital. Ex-CEO of IT-parks in Kazan
and Chelny (the best Russian technoparks in
2011-2013 according to the official rankings)
Great help and support by Serguei Beloussov,
founder and senior partner at VC Runa Capital,
founder of Parallels and Acronis
New branch for today:
Russian.LinguaLeo.ru
5

Located on:
11 languages in the world (English,
Spanish,
Italian, German, Chinese, etc.)
7 languages in CIS (Kazakh, Kirghiz, Turkmen,
Armenian, Tadjik, Uzbek, Azerbaijani)
140 mln people in 100(!) countries
learn
Russian as a foreign language
15 mln immigrants enter Russia annually
13 mln pupils in Russia learn Russian
Great opportunity for the Russian tourist-oriented
countries

6
7
8
9
10
11
12
13
14
15
16
Why LinguaLeo is better?
17

Busuu
REAL
FREEMIUM
GAMIFIED
MULTI
PLATFORM
VIRAL &
SOCIAL
CONTENT
RICH

Livemocha

EnglishTow LinguaLeo
n
The Future of LinguaLeo (2016)
18









The most popular and convenient platform for
language learners and educators worldwide
100+ mln users worldwide
20+ languages, 40+ countries
4+ platforms (web, mobile, desktop, browsers
and more).
$200+ mln recurrent revenue

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IDCEE 2013: Engaging Gamified Language Learning - Michael Savuskan (CEO & CBDO @ LinguaLeo.com)

  • 2. How LinguaLeo works? 2 The user chooses current level, targets and media content he likes news, audiobooks, videos to listen, comprehends & imitate wordlists & phraselists by topics, grammar courses, thematic courses, courses on skills The gamified scenario leads him on the way Leo gives advice, feels hunger, gets XP points & levels, eats meatballs, lives in the Jungle (where the content is) Feels real-time progress, enjoys social sharing Daily progress, ratings, sharing, following learning activity
  • 3. LinguaLeo Today (Oct ’13) 3  >5.000.000 users (>14,000 daily regs). Leader in Russia and CIS. >300.000 users in Brasil  Great engagement & retention  iPhone, Android, Windows Phone apps are in Top Education  TNW Russian Startup Awards 2013 ☆ Russian Startup Rating 2012 ☆ BIT 2011 ☆ Cloud 2012  50+ talented team ☆ Runa Capital $3 mln
  • 4. LinguaLeo Key Team members 4 Aynur Abdulnasyrov, CEO and Founder. Ex-CEO and Founder of nativespeakers.ru, Co-founder of treda.ru, ImageStars.net Ramil Ibragimov, Business Development Director at VC Runa Capital. Ex-CEO of IT-parks in Kazan and Chelny (the best Russian technoparks in 2011-2013 according to the official rankings) Great help and support by Serguei Beloussov, founder and senior partner at VC Runa Capital, founder of Parallels and Acronis
  • 5. New branch for today: Russian.LinguaLeo.ru 5 Located on: 11 languages in the world (English, Spanish, Italian, German, Chinese, etc.) 7 languages in CIS (Kazakh, Kirghiz, Turkmen, Armenian, Tadjik, Uzbek, Azerbaijani) 140 mln people in 100(!) countries learn Russian as a foreign language 15 mln immigrants enter Russia annually 13 mln pupils in Russia learn Russian Great opportunity for the Russian tourist-oriented countries 
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9
  • 10. 10
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16
  • 17. Why LinguaLeo is better? 17 Busuu REAL FREEMIUM GAMIFIED MULTI PLATFORM VIRAL & SOCIAL CONTENT RICH Livemocha EnglishTow LinguaLeo n
  • 18. The Future of LinguaLeo (2016) 18      The most popular and convenient platform for language learners and educators worldwide 100+ mln users worldwide 20+ languages, 40+ countries 4+ platforms (web, mobile, desktop, browsers and more). $200+ mln recurrent revenue