To win the war of words on the web, you need a battle plan to capture organic market share. Creating volumes of SEO content and publishing it on the web is not the best strategy these days. You need competitive intelligence tools to drive the strategy. You need a vision on how to increase traffic and improve listing positions, and a roadmap for performance goals. Trying to put all these pieces together may seem difficult, if not impossible. Until now. Join Byron White of ideaLaunch and Mike Roberts of Spyfu, offering two very different solutions on how to develop the strategy you need to capture mindshare -- the new measurement for success. Mike will discuss some new SpyFu technology solutions that offer the vision you need. Byron will discuss breakthrough content planning methodology including content curation, content plans and secrets that set the stage for performance goals. These two different approaches will leave you with dozens of ideas, secrets and methods to hit the ball out of the park!

1. Monthly Content Marketing Webinar
October 2010
Capturing Mindshare
Byron White Mike Roberts
ideaLaunch SpyFu

2. The Content Planning Process to Capture MindShare

3. Evaluate the organic market share of
keywords and traffic.

4. Evaluate the competitors content
marketing tactics and strategy.

5. Curate the content on-site and off-site and
the social conversations on the web

6. Find the wants and needs of readers and
customers
Surveys
Phone Calls
Search Box
Social Media
Web Analytics
Keyword Popularity
Customer Service
Questionnaires

7. Use keyword research tools to help find
the hot topics and develop keyword silos
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com

8. The SEO plan guides optimization, SEO
scoring and performance goals

9. The Content Plan guides content
creation and development process

10. The Information Plan offers the
architectural layout for SEO and content

11. The Executive Summary offers a
benchmark for performance

12. Measure ROI and improved mind share
in a variety of ways.

13. Tagging the published date of content is
required for measuring performance.
Secrets to ROI Tracking
Tag Published Date
Track Link Phrases
Build Keyword Silos

14. Track improved listing positions
impacted by content deployment

15. Track increase in organic traffic
impacted by content deployment

16. Track increases in time-on-site and
return visitors

17. Track increases in lead generation
interacting with content assets

18. Track increased sales impacted by
content marketing

19. Free Content Marketing Tips book here: ideaLaunch.com/101
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
617-227-8800 x 201
Book Author
101 Content Marketing Tips
Speaker Events 2010
BrightTalk
Search Engine Strategies
PR Web Thrive
Inbound Marketing Summit
28 Total Speaking Events