Great Writers, Great Content

Great Writers Characteristics and Observations

The Challenge ,[object Object],[object Object],[object Object],[object Object]

Curious ,[object Object],[object Object],[object Object],[object Object],Resource: Story , Robert McKee

Work Hard ,[object Object],Resource: Take Joy: A Writer’s Guide to Loving the Craft, Jane Yolen

A Lot Like Actors ,[object Object],[object Object],[object Object]

Understand Readers ,[object Object],[object Object],[object Object],[object Object],[object Object],Resource: Content Critical , Gerry McGovern and Rob Norton

Understand Storytelling ,[object Object],[object Object],[object Object],[object Object],[object Object],Resource: Content Critical , Gerry McGovern and Rob Norton

Play Mind Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resource: The Write-Brain Workbook, Bonnie Neubauer

Practice Haiku ,[object Object],[object Object],[object Object],[object Object]

Great Web Writers Characteristics and Observations

New Challenges ,[object Object],[object Object],[object Object],[object Object],Resource: 200 Clients at LifeTips

Curious Researchers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Work Smart ,[object Object],[object Object]

A Lot Like Rich Actors ,[object Object],[object Object],[object Object],[object Object]

Understand Web Readers ,[object Object],[object Object],[object Object],[object Object],[object Object],Resource: Content Critical , Gerry McGovern and Rob Norton

Understand New Storytelling ,[object Object],Resource: Sisomo, Kevin Roberts, CEO Saatchi & Saatchi Inspires Expires Touching the Heart Feeding the Brain Animated Annotated Compelling Compiling Casts of Characters Check lists Dramatic Static Emotional Promotional Dreams Reams Exciting Citing Acts Facts Moves You On Fills You Up A Story Information

More Mind Games ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Practice New Haiku ,[object Object],[object Object],[object Object],[object Object]

Set The Right Course ,[object Object],[object Object],[object Object],[object Object]

Create Mantras ,[object Object],[object Object]

Sample Mantras ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resource: The Art of the Start, Guy Kawasaki

Flawless Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Understand the Paradox of Choice ,[object Object],[object Object],[object Object],[object Object],Resource: The Paradox of Choice , Barry Schwartz

Understand the Sales Funnel ,[object Object],[object Object],[object Object],[object Object],Resource: Spin Selling by Neil Rackham

Follow Fundamental Rules ,[object Object],[object Object],[object Object],[object Object],[object Object]

Shape Perception ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Resource: Story , Robert McKee

Make Meaning ,[object Object],[object Object],[object Object],[object Object]

Practice White Hat SEO Rules ,[object Object],[object Object],[object Object],[object Object]

Keywords without Compromise ,[object Object],[object Object],[object Object]

Understand the Power of Links ,[object Object],[object Object],[object Object],[object Object],[object Object]

Results: Improve Conversions ,[object Object],[object Object],[object Object],[object Object]

Conclusion: Hire the Pro’s ,[object Object],[object Object],Resource: Ogilvy on Advertising, David Ogilvy

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Great Writers, Great Content

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