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B2B Digital Marketing on Social Media

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Andrew Chow ✯ Keynote Speaker ✯
Andrew Chow ✯ Keynote Speaker ✯

www.andrewchow.sg www.ideamart.com.sg

EmpresarialesTecnología
1 de 15
Digital Marketing
Future = Convergence
Pitching vs Engaging
Reporting vs Sharing
Authority vs Authencity
Campaign vs Collaboration
Database vs Network
Content is KING Original Co-created User-generated
Conversation is QUEEN • Attitude : Be Social, not just Professional – Listen before you speak – Transparency & Honesty – Share before Selling – Be Personable, Not Personal
Conversation is QUEEN • Response : Know what you are in for – Form a task force – Develop a Response Strategy Map – See criticism as an opportunity
Community is your ARMY – Where? • Niche Business-Social Network • Community of selected stakeholders • Staff network – How? (Crowd Sourcing) • Collaboration • CRM • Virtual Workplace/Boardroom discussion
Corporate Challenges • CEO Blog – Personal Branding in B2B business • Internal communication – Staff dialogue • System integration (is everyone else ready? • Social Media policy (corporate governance) • KPI and Dashboard leading to ROI (How are we measured?)
Compatibility is your KINGDOM • Mobile versions (iphone/ipad/Desktop) • Open ID : Sign up made simple • Foursquare : Location based marketing with feedback • Twitter : Open Chat 24/7 (forget email, let’s open up the chat!)
Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 200 interviews/feature in 6 years from local and international media

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B2B Digital Marketing on Social Media

  • 8. Content is KING Original Co-created User-generated
  • 9. Conversation is QUEEN • Attitude : Be Social, not just Professional – Listen before you speak – Transparency & Honesty – Share before Selling – Be Personable, Not Personal
  • 10. Conversation is QUEEN • Response : Know what you are in for – Form a task force – Develop a Response Strategy Map – See criticism as an opportunity
  • 11.
  • 12. Community is your ARMY – Where? • Niche Business-Social Network • Community of selected stakeholders • Staff network – How? (Crowd Sourcing) • Collaboration • CRM • Virtual Workplace/Boardroom discussion
  • 13. Corporate Challenges • CEO Blog – Personal Branding in B2B business • Internal communication – Staff dialogue • System integration (is everyone else ready? • Social Media policy (corporate governance) • KPI and Dashboard leading to ROI (How are we measured?)
  • 14. Compatibility is your KINGDOM • Mobile versions (iphone/ipad/Desktop) • Open ID : Sign up made simple • Foursquare : Location based marketing with feedback • Twitter : Open Chat 24/7 (forget email, let’s open up the chat!)
  • 15. Andrew Chow a.k.a Ideasandrew Social Networking Facebook - http://www.facebook.com/#!/AndrewChowKokWah Plaxo http://ideasandrew.myplaxo.com/ Linkedin - http://sg.linkedin.com/in/ideasandrew Social Media Sharing Flickr Collection - http://www.flickr.com/photos/ideasandrew/ Youtube Channel - http://www.youtube.com/user/ideasandrew Slideshare - http://www.slideshare.net/ideasandrew Podomatic - http://ideasandrew.podomatic.com Social Blogging / Micro-blogging Twitter - http://twitter.com/Ideasandrew Wordpress – www.andrewchow.sg Social Collaboration Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew Meet up - http://www.meetup.com/members/11966314/ More than 200 interviews/feature in 6 years from local and international media