This is a presentation to International Coaching Federation (ICF), Singapore Chapter on 28 May 2012

1. Romancing the Media for
Coaching Business
How coaches can create a buzz in the media

2. Andrew Chow
 Founded
 Ideamart (S) Pte Ltd since 1994 . Ideas & Concepts since 2002
 Table For Six since 2008
 Education : Thames Valley University, UK
 Business Awards
 STB Business Award – Most Innovative Marketing Initiative award
2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Spirit of Service 2012
 Certification : NLP Practitioner & Certified Life Coach
 Forte
 Life Coaching
 Public Relations Strategy
 Social Media Strategy
 Personal Branding
 Professional Affiliation
 Approved NCSS Training Provider
 WDA ACTA-certified
 Asia Professional Speakers - Singapore
Media Publicity for Coaches

3. Agenda
 Understanding Publicity
 Overview of Singapore Radio 938live
programs
 How to propose a series of Talk Shows on
Radio?
 How to become a regular guest?
 How to leverage on media publicity for
future marketing?
Media Publicity for Coaches

4. Ice
Breakers
What kind of
News Maker?
YOU
What will
this be?
Media Publicity for Coaches

5. Understanding Publicity
Media Publicity for Coaches

6. Which programs on Singapore
Radio are suitable for you?
Radio 938live (only Talk Show Radio in Singapore)

7. Expert Views
Media Publicity for Coaches

8. Daily Motivational
Media Publicity for Coaches

9. Group Interactive
Media Publicity for Coaches

10. Conversational
Media Publicity for Coaches

11. Business Nuggets
Media Publicity for Coaches

12. How to Propose a series of
Talk Shows/Interviews

13. Prepare all the Questions
for your Host
Media Publicity for Coaches

14. Prepare 2 versions of answers:
Short & Long
Media Publicity for Coaches

15. Leverage on current hot topics
(link to your forte)
Media Publicity for Coaches

16. Be a Regular Guest!
How to get invited back on radio over and over again

17. Remember the host’s
Professional Interest
Michael Podolinsky
Refer other coaches to radio host
(form a Team of 3)
Media Publicity for Coaches

18. Remember the host’s
Professional Interest
 Recommended other great guests
to their shows
Media Publicity for Coaches

19. Mention other topics of interest
in the conversation
Media Publicity for Coaches

20. Make your pitch only at the very end
Media Publicity for Coaches

21. After the interview, fulfill all
promises made on air quickly
Media Publicity for Coaches

22. How to leverage on media
publicity for marketing?

23. Share on Social Media
 Slideshare : Powerpoint
 Podcast : Radio
 Youtube : TV
 Blog : transcript of interview
Media Publicity for Coaches

24. Spin it on other Mass Media
 Send info to other media for new pitches
 Follow the format and record your own
version
Media Publicity for Coaches

25. Questions & Answers