This document provides tips for speakers and trainers to get publicity through various media outlets in Singapore and Malaysia. It discusses suitable radio programs to target and how to build relationships with hosts. Tips include doing research on relevant media, writing press releases for how you want them to be read, communicating with media before having a story, organizing joint events, preparing for interviews, becoming a regular guest by referring other speakers, and leveraging media features for marketing through social media and other outlets. The document also announces a "Meet the Entrepreneurs Charity Concert 2012" event.

1. Romancing the Media
How speakers and trainers can create a buzz in the media
ANDREW CHOW

2. Ice Breakers
What kind of
News Maker?
YOU
What will
this be?

3. Understanding Publicity

4. Which programs on Singapore
Radio are suitable for you?

5. Expert Views

6. Daily Motivational

7. Group Interactive

8. Conversational

9. Business Nuggets

11. Malaysia
(BFM 89.9, the Business Radio)
• Open For Business
– (10am weekdays) publicises interesting start-ups
• Raise Your Game
– (11am weekdays) offers personal development opportunities,
• Techtalk
– (weekday noons) helps to demystify technology and harness it
for business owners
• The Resource Centre
– (1pm weekdays)

12. Making a Connection with the Media
(Singapore & Malaysia)

13. Do your research on media/press
related to your field

14. Write your press release the way
you want it to be Read

15. Start Communicating with them even
before you have a story

16. Organise a joint-event with the media

17. How to Propose a series of
Talk Shows/Interviews

18. Start with a general overview

19. Prepare all the Questions
for your Host

20. Prepare 2 versions of answers:
Short & Long

21. Leverage on current hot topics
(link to your forte)

22. Becoming a Regular Guest
How to get invited back on radio over
and over again

23. Mention other topics of interest in the
conversation

24. Remember the host’s
Professional Interest
• Recommended other great
guests to their shows

25. Remember the host’s
Professional Interest
Michael Podolinsky
Refer other speakers to radio host

26. Make your pitch only at the very end

27. After the interview, fulfill all promises
made on air quickly

28. Build Rapport with Host on air
Enjoy the Conversation
• Arrive early to have a casual chat with the host
• Alert the host for any potential question you wish to
avoid during the show
• Never ask the host for an endorsement
• Continue chatting even when you are off air, taking a
break
• Be Personable (mention the host name often)
• Prepare give-away to listeners

29. How to leverage on media
features for marketing?

30. Share on Social Media
• Slideshare : Powerpoint
• Podcast : Radio
• Youtube : TV
• Blog : transcript of interview

31. Spin it on other Mass Media
• Send info to other media for new pitches
• Follow the format and record your own
version

32. Questions & Answers

33. "Meet the Entrepreneurs Charity
Concert 2012"
Monday, 16th January 2012
Serangoon Gardens Country Club
7pm-10pm