1. Facilitated by:

2. Andrew Chow
 Company
 Ideamart (S) Pte Ltd since 1994
 Ideas & Concepts since 2002
 Education
 Thames Valley University, UK
 Business Awards
 STB – Most Innovative Marketing Initiative award 2007
 Spirit of Enterprise 2008
 Successful Entrepreneur 2010
 Spirit of Service 2012
 Certification
 NLP Practitioner & Certified Life Coach
 Forte
 Public Relations
 Social Media Strategy
 Enneagram Personality Profiling
 Professional Affiliation
 WDA ACTA-certified
 Asia Professional Speakers - Singapore

3. Social Networking
Facebook - http://www.facebook.com/#!/AndrewChowKokWah
Plaxo http://ideasandrew.myplaxo.com/
Linkedin - http://sg.linkedin.com/in/ideasandrew
Social Media Sharing
Flickr Collection - http://www.flickr.com/photos/ideasandrew/
Youtube Channel - http://www.youtube.com/user/ideasandrew
Slideshare - http://www.slideshare.net/ideasandrew
Podomatic - http://ideasandrew.podomatic.com
Social Blogging / Micro-blogging
Twitter - http://twitter.com/Ideasandrew
Wordpress – www.andrewchow.sg
Social Collaboration
Wikipedia - http://en.wikipedia.org/wiki/User:Ideasandrew
Meet up - http://www.meetup.com/members/11966314/
More than 250 interviews/feature in 7 years from local / International media

4. Branding & Crowd Sourcing
Networking & Referral
Sales & Marketing
Competitive Insight
Public Relations & Crisis Management
Customer Relations Management
Internal Communications

6.  New Economy
 Thinking “GREEN”
 Global Citizenship
 Dependency on Technology
 Proliferation of media
 Choices

7.  Outsourcing of jobs
 Smaller budget
 More accountability
 Less fun
 More demanding customers
 Lower risk tolerance
 Everything is moving faster
 Small staff strength

8.  More online channel choices
 Comparison shopping
 Less spending power
 Increased mobile communications
 Searching for value
 More prone to others’ opinion
 Less trust in government campaign and
business advertising
 Less loyalty
 More fear
 They talk to each other

9. People from all over the world give you ideas on how you
can improve your products and services
(Crowd Sourcing)

10. Your website has more visitors and staying online
much longer than before
(Meaningful Engagement)

11. You become a choice employer and everyone wants
to work for you
(Social Recruitment Strategy)

12. More people are aware of your Corporate Social
Responsibility (CSR) initiatives and join your causes
(Social Branding & Perception)
More customers are forming so many interest
groups revolving your brand that you have lost
track of them. (fans)

13. More customers are forming so many interest groups
revolving your brand that you have lost track of them.
(Fans)

14. Others in the same industry are emulating what you are
doing for your company
(Thought leadership)

15. Others write about you and it becomes an entry on the
social encyclopedia
(Wikipedia)

16. Word of mouth was great, now how about “Words of Many
Mouths” all at the same time
(Social Media Effect)

17. Your prospects are telling others about you even if they are
not prepared to buy from you yet
(Sharing)

18. People whom you do not know are telling you when and
how many times they have visited your business venues
(Location Checkin to Location Marketing)

19. Your sales staff are having inquiries weekly because they
are making new contacts without much offline networking
(Facebook)

20. B2B or B2C partners are coming to you with proposals to
create new channels and markets
(Linkedin)

21. You get to test out a foreign market and gauge its potential
without physically going there.
(due diligence)

22. More are buying from you because 4 out of 5 of their friends
said you are good and recommended it.
(“likes”, recommendation and endorsement)

23. Your market survey can be created easily and shared to millions of
people. The insight can be obtained within a very short period
(Poll – Customer Engagement & Thought Leadership)

24. Celebrities become your brand ambassadors to represent and speak
for you ever asking for a single cent
(Blogging improves your visibility online)

25. Your brochures are viewed and downloaded on a server, shared by
many who do not even know you personally.
(Incremental Marketing through Slideshare )

26. New Content (video) from old material (photo)
(Youtube & Animoto)

27. You are fully aware of what you competitors are doing online
without ever going to their sites at all!
( Socialmention : the “Google” of Social Media )

28. You have done an event and many people are talking about it
online, looking forward to invite their friends for the next one
(Post event Marketing : Photo Tagging)

30.  interested in leveraging Social Media as a new
marketing channel
 understands that Social Media is a long term priority
 prepared to contribute to social media content
development
 interested in taking the feedback from customer
views and other data to make changes in the
organization
 willing to provide the resources necessary in order to
get the social media program off the ground

31.  which social media channels are available and which
are the best fit for our organization
 solid understanding of how our employees and
executives are currently using Social Media
 read industry-based reports and benchmarking
studies on Social Media
 attended conferences and networked with
colleagues to gain a better understanding of how they
plan on implementation
 joined Social Media peer groups to learn more about
how we can leverage Social Media
 subscribe to Mashable or other Social Media
educational sites

32.  Dedicated online community groups exist for
our customer
 a company profile on Social Media networking
sites such as LinkedIn, Facebook, etc.
 Our subscriber list is growing among the various
forms of Social Media currently being used
 regularly contribute to online discussions
 know if our audiences tone is positive, neutral, or
negative on 3rd party sites
 Our audience (customers, prospects, etc)
regularly make comments on our postings

33.  audited our top competitors online strategy,
evaluated their maturity and have a basic idea of
what they are doing with Social Media
 regularly track our competitors (# of Blog
Postings, Comments, Twitter Followers,
Facebook Group Members, etc.)
 monitor competitive social media changes and
updates daily
 provide competitive positioning information to
our product management group
 joined our competitors online community and
networking groups

34.  defined roles and responsibilities for people in our
organization who are involved with Social Media
 dedicated internal point person to manage our Social
Media program
 consulted with Social Media experts to ensure our
programs success
 an industry thought leader who contributes to our
blog postings
 consulted with our IT department to get their input on
technology selections
 developed and provided a training program to
employees and contractors

35.  created and presented a social media channel map
which highlights how we will use Social Media
 a defined strategy with clear objectives, targets,
initiatives and measures
 analyzed and prioritized our Social Media channel
options and have consensus on which opportunities
pursue first
 evaluated and selected technology solutions for
implementing our Social Media program
 developed a project plan with timelines, deliverables
and milestones
 communicated our Social Media plan to our
employees

36.  incorporated and integrated Social Media
into our normal marketing mix
 developed a calendar for selecting topics and
organizing Social Media communications
 defined the frequency for updating our Social
Media channels
 regularly scheduled meeting to discuss our
Social Media program

37.  a policy to govern the use of Social Media with
our employees, contractors, prospects and
customers
 a dashboard to report on our top Social Media
metrics
 communicate the results of our Social Media
program to Senior Management on a regular
basis
 documented the Terms of Use and Privacy Policy
for the Social Media applications that we provide

38.  Weighting
 different category means differently to different
companies
 Total = 100%
 Assessment
 5 – strongly agree
 1 – strongly disagree
 Score
 Category = % of Weighting x Assessment
 Overall = Total of 8 categories

39. Seminars, Training and Consultation
Readiness General
Assessment
Seminars (2)
SIRC
Job Functions Industry Consultation
(3) (3) (1)

40.  General
▪ Basic Course : Exploring Social Media for Business
▪ Duration : 1 day
▪ Outline :
▪ Overview of Social Media
▪ Basic platforms
▪ Advanced platforms
▪ Current Application of Social Media
General
(3)
Industry
(2)

41.  General
▪ Intermediate Course : Implementing Social Media for
business
▪ Duration : 1 day
▪ Outline :
▪ Social Media Strategy Map
▪ Social Media Response Map
▪ Social Media Guidelines and Policy
▪ Social Media Risk Assessment General
(3)
Industry
(2)

42.  Industry
▪ Master Class: Social Media for B2B Business
▪ Duration : 1 day
▪ Outline :
▪ Defining Your B2B Social Media Strategy
▪ 16 best practices of corporate blogging for B2B
▪ 13 Corporate Marketing lessons
Readiness General
Assessment
Seminars (3)
SIRC
Functions Industry
(6) (2)

43.  Industry
▪ Master Class: Social Media for Retail Business
▪ Food & Beverage, Retail, FMCG, Heartland Micro-business
▪ Duration : 1 day
▪ Outline :
▪ Case studies of Success Retailers on Social Media
▪ Loyalty programs through Facebook application
▪ Working alongside with “Groupon” systems
▪ Location-based marketing (Foursquare)
▪ Leveraging on customers’ social network
Readiness
▪ Develop social network and mobile apps Assessment
Seminars
General
(3)
▪ Managing conversational marketing
▪ Creating user-generated content SIRC
Industry
(2)

44.  Industry
▪ Master Class: Social Media for Hospitality Industry
▪ Hotels, Attraction, Integrated resorts, Travel, MICE
▪ Duration : 1 day
▪ Outline :
 Create original customer story
 Harassing content from other online sources
 personalising corporate social media accounts
 Embracing the social media culture
 Integrate social media into online booking
 Conversion of positive feedback into guest blogging
 Develop social brand ambassadors through existing loyalty programs
Readiness General
Assessment
Seminars (3)
SIRC
Industry
(3)

45.  Job Functions
▪ Master Class: Social Media Public Relations & Crisis
Management
▪ Duration : 1 day
▪ Outline :
▪ Developing positive relationship with journalists on social media
▪ Master the art of creative pitching
▪ Using social media as an alternative to press release
▪ Overview of crisis management
▪ 10 Most commonly asked questions Readiness
Assessment
General
(3)
Seminars
▪ Establish the SOP by experience
▪ Nurturing of brand ambassadors for social media SIRC
Functions Industry
(6) (2)

46.  Job Function
▪ Master Class: Branding & Customer Service via Social Media
▪ Duration : 1 day
▪ Outline :
▪ How social media help your brand audit
▪ Platforms and style of conversation to consolidate your position
▪ Brand communication : an organisation responsibility on social media
▪ Integrating customer service into social media marketing
▪ Customer Service Case Studies
Readiness General
▪ Best practices of online Customer Service Assessment
Seminars (3)
▪ The future of customer service on social media
SIRC
Functions Industry
(6) (2)

47.  Job Function
▪ Master Class: Managing Social Media impact for HR
Professional
▪ Duration : 1 day
▪ Outline :
▪ Developing company usage policy
▪ Use Linkedin for recruitment
▪ Using Slideshare and proprofs for training and development
▪ Internal communication as a branding tool Assessment
Readiness General
(3)
Seminars
▪ Crafting job description for social media role
SIRC
Functions Industry
(6) (2)

48.  3 Oct : Exploring Social Media Strategy
 12 Oct : Social Media for B2B
 31 Oct : Implementing Social Media Strategy
 1 Nov : Exploring Social Media Strategy
 22 Nov : Implementing Social Media Strategy
 28 Nov : Social Media for Retail

49.  Book : 88 Essential Secrets
 DVD : Master the Art of
Managing the Media
 Pre Order : Social Media 247

50. Facilitated by: