a 4 hours session on Digital Comms

1. Digital Communications

7. Different Roles of Digital Media (Pelkonen, 2003)

12. Top 10 Internet markets, 2010 2011 Tom Chapman Internet: Average hours spent in the last 30 days Germany 20.30 Great Britain 18.90 France 18.50 Portugal 18.30 Turkey 17.70 Republic of Ireland 16.30 Northern Ireland 16.00 Spain 15.50 South Africa 15.20 Saudi Arabia 14.80 © TGI

13. Online Consumer Behaviour

14. Global Mobile Network Consumer Internet Video Traffic PB/Month, 2010-2015 Media forecasts Compound Annual Growth Rate, 2010-2015: 108% Source: Cisco Visual Networking Index, 2011 Extracted from: Cisco Visual Networking Index: Forecast & Methodology, 2010-2015 To click through to article, use Slide Show view

15. Global Consumer Mobile Internet Gaming Traffic PB/Month, 2010-2015 Media forecasts Compound Annual Growth Rate, 2010-2015: 110% Source: Cisco Visual Networking Index, 2011 Extracted from: Cisco Visual Networking Index: Forecast & Methodology, 2010-2015 To click through to article, use Slide Show view

16. Online Shopping Behaviour Clark & Wright (2007).

17. Advertising

19. UK Digital Media Mix (IAB) 2011 Tom Chapman

20. Advertising UK (IAB) 2011 Tom Chapman

21. Adspend by country forecast at current prices, 2011 Media forecasts Notes: Local currency, current prices Source: Warc Extracted from International Ad Forecast 2011/12 (July) . To click through to article, use Slide Show view year-on-year % change

22. Adspend Forecast by Main Media: 2010 vs 2009 Media forecasts Extracted from Adstats: Adspend in 2010 . To click through to article, use Slide Show view Source: Warc Year-on-year change (%), top 5 markets

23. Consensus Forecast: Internet Advertising Expenditure Media forecasts Extracted from Consensus Adspend Forecast – May 2010 . To click through to article, use Slide Show view Source: Warc Current prices, y/y % change 2010 2011 Australia 13.3 12.0 Brazil 23.4 20.2 Canada 18.3 17.7 China 28.6 39.9 France 9.7 9.9 Germany 9.3 10.0 India 28.6 18.1 Italy 12.7 15.9 Japan 6.5 8.1 Russia 22.1 23.4 Spain 11.5 13.4 UK 6.6 5.6 US 10.2 13.5

24. Predicted US online ad spend by format, 2015 Media forecasts Source: eMarketer, April 2011 Extracted from Adstats: Online video . To click through to article, use Slide Show view % share

27. Word of Mouth Viral Marketing

29. Performance Measurement Cruz & Fill (2008, p. 753) 2011 Tom Chapman

30. Performance Measurement Cruz & Fill (2008, p. 754) 2011 Tom Chapman

31. Social Media Overview

32. Social Media

35. A Classification of Social Media Kaplan & Haenlein (2010, 62) 2011 Tom Chapman Social Presence / Media Richness Low Medium High Self presentation / Self disclosure High Blogs Social Networking Sites Virtual Social Worlds Low Collaborative projects Content Communities Virtual Game Worlds

36. Top 20 social networks by registrations, 2010 Media trends Source: Wikipedia (accessed 31, January 2010) Extracted from Looking For Eric: In Search of the Hub Consumers To click through to article, use Slide Show view