Presentation from Rahmad Harlyadi @harlyadie at MobileMonday Indonesia 16-Dec 2013. Tech Startup Review for year 2013 and outlook of 2014 tech startup field.

1. SMILE!
IT S MONDAY
This slide was presented in MobileMonday Indonesia Event @ 16 Dec 2013!

2. Trend Technology 2013
A 2013 review by DailySocial

3. Overview
250 mio people
4th largest population
93,4 million online population by 2015
eMarketer, Indonesia Online, March 2013

4. Overview
48,4% Female
51,6% Male
APJII, Profil Internet Indonesia, December 2012

5. Overview
Frequency of housewife using internet
continue to increase, because of the
need to socialize, seek information or
conduct a business.
APJII, Profil Internet Indonesia, December 2012

6. Overview
Indonesian mobile usage:
189 minutes per day
•
•
•
•
•
62 minutes for communication (call, whatsapp, fb, path)
45 minutes for entertainment (games, video and music)
38 minutes for browsing
32 minutes for applications (Instagrams)
12 minutes for device managements (utilities &
productivity)
Nielsen report, March 2013

7. Overview
Bigger market means vertical growth
More service in startups and games serving certain segment
markets

8. Insights in 2013
1.
2.
3.
4.
5.
Blooming vertical (eCommerce and Mobile Gaming)
More mature startups step in
Investment and Government
Acquisitions
Foreign expansion

9. Blooming Vertical
More eCommerce and Mobile games getting traction from
market
- Big Market both local and global
- Clear business model from day 1

10. Highlights
Ecommerce leaders:
- PinkEmma
- Lazada
- Zalora
- Tokopedia
- Tokobagus
- Kaskus

11. Highlights
Game leaders:
- Agate Studios (Sengoku Ixa, Up in flames)
- Digital Happiness (DreadOut)
- Touchten (Ramen Chain, Infinite Sky)
- Nightspade (Stack a Stuff, Give a Dam)
- Menara Games (Defender Chronicles)
- Tinker Games (Inheritage)

12. Mature startups
Most startups founded in 2013 are more mature
- Clear market segment
- Business / Revenue model

13. Investment scene
Not so many investments happening in 2013
Government regulation prevented investment from
foreign investors

14. Highlights
Investments:
- Touchten by CyberAgent Ventures
- Lazada & Zalora by numerous companies
- Berrybenka by Transcosmos
- DailySocial Media by B-Dash Venture JP and Optimatic SG

15. Highlights
New Comer Investors:
- Mountain SEA Ventures
- SkyStar Ventures (Kompas Group)
- Bubu Ventures

16. Startups Acquisitions
Acquisitions happening in 2013
• SCOOP acquired by Kompas
• GameSaku acquired by TechInAsia
• eEvent acquired by EnvisionPoint
• RajaPremi acquired by FatFish
• TelkomVision acquired by CT Corp
• AyoPay acquired by MOL

17. Foreign Expansion
Foreign companies expanding to Indonesia
• 8Share
• qoo10
• 11street
• Guvera
• poinweb
• MOL
• Interspace Japan
• Coda Payment
• Fortumo

18. Predictions for 2014
Foreign companies expanding to Indonesia
• Middle class rising continues
• More foreign companies expanding to Indonesia
• More niche and specific eCommerce coming next year
• “Potong pulsa” system for apps payment
• More local games getting traction from local market

19. About DailySocial
Tech Media Company focusing on online & offline
• Start “blogging” in 2008
• Funded by Djarum group in 2010
• Online + Offline activities as business model
• Profitable by 2012
• Startup and technology authority in Indonesia

20. Thank you.
Rahmat Harlyadi
rahmat@dailysocial.net

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