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That’s Entertainment: Politics as Theater in Campaign ‘08 Jon Perr February 5, 2008
A Wildly Unpopular President 2
A Clear Democratic Advantage? Sources:  1. Gallup 1/13/08; 2. CBS 1/12/08; 3. Rasmussen 1/20/08; 4. Rasmussen 1/4/08; 5.  Rasmussen 11/23/07 3
Remember: This Man Was Elected…Twice 4
It’s Intensity, Not Propensity ,[object Object],[object Object],[object Object],[object Object],98  00  02  04  06  0% 100% YEAR VOTER TURNOUT 39.4 39.5 Source:  United States Election Project, George Mason University  41.3 60.9 55.3 5
It’s the Culture War ,[object Object],[object Object],[object Object],[object Object],6
It’s the Mental Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7
It’s Entertainment! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8
Shifting Political News Sources Source:  Pew Research Center, 1/11/08 9
Rise of the Infotainment Complex ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10
Two - and Only Two - Sides 11
Good vs. Evil Dramas “ Wanted Dead or Alive” “ Bring ‘Em On” John Kerry “Swift Boated” 12 Year Old S-CHIP “Fraud?” 12
Conflict and Confrontation Sells ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sources:  1. Center for American Progress (2007); 2. TV Newser (January 2007); 3.  CEPR (2007)  13
The TMZing of Politics  Hillary’s Cleavage Obama Girl John Edwards’ Hair Hillary’s Laugh 14
Politics as a Performance 15
No War on Christmas Here 16
What Voters Are Worried About… Source:  Wall Street Journal/NBC News Poll, 1/22/08 17
… Isn’t What to Expect in 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],18
Implications of Politics as Theater ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  1. Harris Poll (July 2006) 19
Signs of Hope ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],20

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