1. 5
02nd April 2012

2. 1. We won!
OMD scooped up the award for the best Digital Media agency on
Friday!
CONGRATULATIONS TO ALL INVOLVED 

3. 1. Organ Transplant Marketing Stunt
Coming up with a creative campaign that promotes organ
donation is never going to be easy, but an agency in Brazil have
cracked it with this brilliant piece of marketing. They replaced
those little tickets you get at queues in supermarkets, and drew
attention to a tricky subject in a simple but effective way.

4. 1. Organ Transplant Marketing Stunt
http://www.youtube.com/watch?feature=player_embedded&v=vTeQthdvOuA

5. 2. Elephant Plays With Smartphone
You may have noticed a bit of a trend in recent times with all sorts of
animals, including a lizard, playing with smartphones. The trend has
been taken to a whole new level though as an elephant has joined the
party and can be seen playing with a Samsung Note.
He can be seen swiping photos with his trunk, drawing and even
playing with a guitar app all helped along by his helper. Now it all
seems a little too well shot to be true, and it probably is because it’s
an advert produced by Samsung, but you have to admire them for
coming up with such an innovative concept for a mobile phone advert.
Sit back and enjoy and you’ll have a huge smile on your face after
watching it!

6. 2. Elephant Plays With Smartphone
http://www.youtube.com/watch?v=KBrmaE82uY4&feature=player_embedded

7. 3. OCD Foundation – the shortest ad ever
A new advert from Mc Cann Digital is raising awareness of people who suffer
from OCD and they are doing it in a very unique way by creating the world’s
shortest advert.
The ad, which comes in at just one second, is so fast that you can’t actually
read what it says, but that is the whole point of the campaign as they wanted
to draw attention to the symptoms of OCD. What also happened is that
people had to play the video multiple times to be able to read the message
and it has nearly 100,000 views already as a result.
The campaign is also getting picked up across blogs and websites all over
the world which extends the reach and profile of the campaign. Apart from
being a brilliant idea, the production costs for the ad would have been tiny
and it shows that brands don’t need to spend huge amounts of money to get
their videos high profile coverage if the creative is good enough.

8. 3. OCD Foundation – the shortest ad ever
http://www.youtube.com/watch?v=4Ty6tR4aKUg

9. 4. Intel Ultrabook Temptations – The Powerful
Temptation
A new campaign launched by Intel in Indonesia aims to shows just how
durable their laptops are by getting people to batter the hell out of a Thai
punch bag.
Passersby were asked to punch or kick the bag in a fairground style set up,
and only a hard enough punch would unlock the prize for somebody to take
home with them.
It’s the sort of thing that appeals to men trying to show their macho side off,
and with nearly everybody taking photos and recording videos, the content
generated around the stunt for social media channels would have been huge.
The video itself also has over a quarter of a million views and makes
compelling viewing as you’ll want to see who it is who unlocks the prize! Very
smart and innovative campaign indeed.

10. 4. Intel Ultrabook Temptations – The Powerful
Temptation
http://www.youtube.com/watch?v=-kuMen5UOm0

11. 5. Greenpeace: Dirty little secret
To mark World Water Day, Greenpeace activists and volunteers revealed the
fashion industry's dirty little secret in locations all around the world: from
Jakarta to Stockholm, from Madrid to Bangkok. Members of the public were
invited to get involved by washing away non-toxic paint from the posters
placed in city and riverside locations, exposing the fashion industry's toxic
secret to shoppers and passers-by.
Behind the beautiful advertising, the catwalk glamour and the perfectly
manicured nails lies a world that those inside the industry do not want you to
see, and definitely don't want you to talk about. Dark, dirty, and full of
invisible threats, this is a world founded on a toxic addiction that is slowly
destroying our waterways. The list of brands implicated includes fashion
heavyweights Ralph Lauren, Calvin Klein and G-Star, whose products
contain chemicals that break down in water to form toxic and hormone-
disrupting substances.

12. 5. Greenpeace: Dirty little secret
http://www.youtube.com/watch?v=-UpFEuyNVJ4&feature=player_embedded

13. 6. Quickly!